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A new report from Informa Telecoms & Media shows that 40% of homes in Western Europe will have digital TV by the end of this year. Informa’s Western European TV report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a… Continue reading Bundles And Convergence Driving Digital TV Takeup

Virgin Radio and TalkSport could have their AM radio licences removed by Ofcom by 2012, so that the regulator can use the spectrum for new digital radio stations.Three new national stations and a range of local stations could be made out of the spectrum used by the two national AM services, according to Ofcom’s director… Continue reading Virgin Radio And TalkSport Could Lose AM Licences

BT has announced that Future Plus, the customer-publishing agency of Future Publishing, will be supplying editorial content for BT Vision, its TV-via-broadband service.The deal will see Future supply BT Vision’s editorial requirements for the TV service and the BT Vision online store. Future will provide news, independent reviews of entertainment and programme listings for the… Continue reading Future Signs BT Vision Deal

Virgin Radio is to launch a huge multi-platform station promotion, incorporating a series of TV, cinema and outdoor ads, as well as an online viral marketing campaign.The campaign, which has been dubbed ‘Big Star’, will launch on the Christian O’Connell Breakfast Show and run across all Virgin Radio shows throughout the schedule.30-second TV ads will… Continue reading Virgin Radio To Launch Massive Multi-Platform Promo

Emap Active, the specialist magazine producer, has announced the launch of Digital Living, a magazine to guide readers through the maze of new digital technology.The magazine will target men aged 30 and over who buy consumer electronics, including mp3 players, TVs, hi-fis and cameras.Digital Living will be edited by Bruce Black, who published What Hi-Fi… Continue reading Emap Launches Digital Living Magazine

Daily Mail & General Trust (DMGT) has announced that advertising revenue for both its national and regional divisions declined year on year for the 11 months to the end of August. DMGT’s national division, Associated Newspapers, saw total advertising revenues fall by 2% (6% excluding acquisitions), with DMGT putting the “robust performance” down to strong… Continue reading DMGT Ad Revenues Decline

ScreenFX, the digital screen giant, has been chosen as the sole marketing channel to launch street fashion label Ascension.Ascension, an ethically and organically produced clothing range, will be featured on the ScreenFX nationwide shopping centre network from the start of September.The mall media format was chosen for the launch to specifically target students and younger… Continue reading Fashion Label Chooses ScreenFX To Launch

Major changes are underway at the Times newspaper, with the business section of the title integrating its online and print operations.According to a report in the Guardian, online journalists have recently moved into the paper’s business section on the first floor of Times House and print journalists have been filing stories for the website.Times Online… Continue reading Newspapers In Multi-Media Reshuffle

British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com,… Continue reading British Gas In Time Out Sponsorship Deal

ITV has taken steps to generate new revenues, creating the role of head of mobile within the broadcaster’s Consumer team.Former vice president of interactive and telephony at Fremantle, Melissa Goodwin, has taken up the position, which will see her being responsible for ITV’s mobile strategy and for growing new revenues from the platform.Reporting to Jane… Continue reading New ITV Appointment Boosts Mobile Strategy