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Amongst US television households with digital video recorders (DVRs), more than 78% of all viewers who watch recorded broadcast primetime shows within a week play them back within two days and 84% play them back within three days, according to new research from Nielsen Media Research. Nielsen says that among viewers age 18-49, 76% played… Continue reading 78% Of US DVR Households Playback Shows Within 1 Week

Online advertising is increasingly attracting big spenders, with advertisers forecasting that online will represent a growing share of their overall media budgets over the next two years, especially within the FMCG and Entertainment sectors, according to new research from the European Interactive Advertising Association (EIAA). The EIAA Marketers’ Internet Ad Barometer shows that 425 of… Continue reading Online Becoming Increasingly Important To Advertisers

Global local search and online classified advertising revenue will grow to $31.1 billion in 2010, according to new research from the Kelsey group. In 2005, local search saw revenue of $3.4 billion, while online classifieds brought in $12.3 billion. Local search is predicted to show the largest growth, from the $3.4 billion recorded in 2005,… Continue reading Local Search And Online Advertising To Grow To $31.1 Billion

BT Retail has announced that it has three million broadband customers, with its half yearly results revealing that it secured one in four of all new ADSL customers between July and September 2006.Sales of the BT Home Hub, which supports BT’s full range of services, have now exceeded 350,000, which the company says has helped… Continue reading BT Has 3 Million Broadband Subscribers

NTL Telewest has confirmed that it will shortly enter discussions with ITV regarding a possible merger of the two broadcasters.In a statement released to the London Stock Exchange, the cable giant said: “NTL confirms that it has advised ITV of its interest in exploring a possible combination transaction and has scheduled in an initial conversation… Continue reading NTL Telewest Could Merge With ITV

Classic FM has achieved record figures for its website following its relaunch two months ago.In October, more than a quarter of a million unique users visited the site making a total of 2,495,362 page impressions, easily beating the figures the site achieved before its relaunch.The record numbers for the site follow its relaunch in September,… Continue reading Classic FM Website Achieves Record Figures

Mike Kirkham, former chief executive of TNS, was back on an industry platform this morning to address the MRG conference in Vienna.He illustrated how innovation and branding were key in the business world if companies are to be successful, appealing to investors and develop a sustainable corporate advantage; and he cited Sky, Tesco, I-pod, Google… Continue reading MRG Conference: Innovation And Branding Are Key To Successful Media

UK consumers have already started their Christmas shopping online, according to the latest analysis from Hitwise UK.The market share of UK internet visits to the Hitwise UK 100 Retail Index (an index of 100 of the UK’s leading retailers) was up 2% last week over the same week in 2005 and up 6% over 2004.Searches… Continue reading Online Christmas Gift Searches Climb 62% In Past Week

Opening the MRG Conference in Vienna yesterday afternoon, Walker Media CEO Phil Georgiadis lambasted the industry for its approach to internet advertising and called on them to “re-define the new media landscape”.“We have convinced ourselves that the fundamental characteristics of new media remain the same as the old,” he said. “We are happy to define… Continue reading MRG Conference: Industry Must Redefine New Media Landscape

Gaming is the fastest growing entertainment sector in the world, and is no longer the sole territory of spotty teenagers, according to Nick Tapley, OMD Insight, speaking at the MRG conference in Vienna yesterday.With the average age of a gamer now 29, and over 40% of gamers female, advertisers are increasingly investing in this medium.… Continue reading MRG Conference: Advergaming Offers New Engagement Portal