More Industry News articles

Manchester United’s Champions League win over FC Copenhagen last night was watched by an average of 4.7 million adult viewers on ITV1, peaking at 5.7 million.The match took a 22.6% audience share for the broadcaster, whilst on BBC One, Eastenders proved popular with an average of 8.5 million adult viewers tuning in, a 43% viewing… Continue reading Man Utd Victory Lures Viewers To ITV1

DAB set penetration is on track to top 50% of UK households by 2010, according to figures released by the DRDB (Digital Radio Development Bureau).In its annual forecast, the DRDB says sales in 2006 will be around the two million mark, delivering a household penetration of 13.9% by the end of the year. Furthermore, this… Continue reading DAB Penetration To Reach 50% Of Households

New free newspaper, thelondonpaper, has won the contract to distribute copies of the title at Network Rail mainline stations in the afternoon.The News International title beat rival London Lite, published by Associated Newspapers, to the contract. Thelondonpaper can now use the Network Rail dump bins, at Kings Cross, Victoria, Waterloo, Liverpool Street, Cannon Street, Charing… Continue reading Thelondonpaper Wins Network Rail Contract

GCap Media has sold its two Manchester and Gateshead Century FM stations to Guardian Media Group for £60 million.The acquisition, which puts the chief executive of GMG Radio, John Myers, back in charge of the station he launched in 1994, gives GMG Radio coverage across the north east and north west of England.GCap will continue… Continue reading GCap Sells Radio Stations To Guardian Media Group

Sky and Sony are to join forces tonight to screen the UK’s first TV advertisement in the high definition (HD) format.The new ad for Sony’s BRAVIA range of TVs will be seen in HD for the first time on Sky Sports HD 2 during the channel’s live coverage of the Champions League match between Chelsea… Continue reading UK’s First HD Ad To Air Tonight

Ofcom has published the key findings of its consultation into the potential impact of product placement, coming to the conclusion that there is no consensus over its introduction.Ofcom made clear that product placement is currently prohibited by EU legislation, and as such, any conclusion it reached would be constrained by developments at a European level.It… Continue reading Ofcom Publishes Product Placement Findings

Yahoo! has announced its third quarter results, with chairman Terry Semel calling them unsatisfactory. However, Yahoo! saw its revenues increase 19% for Q3, compared to the same period in 2005, reaching $1,580 million. Marketing services revenue was $1,370 million for the third quarter of 2006, an 18% increase compared to $1,160 million for the same… Continue reading Yahoo! Announces Q3 Results

DAB set penetration is on track to top 50% household penetration by 2010, according to figures released by the DRDB (Digital Radio Development Bureau). In its annual forecast, the DRDB says sales in 2006 will be around the two million mark, delivering a household penetration of 13.9% by the end of the year. Furthermore, this… Continue reading DAB Penetration To Reach 50% Of Households

As marketers seek new ways of increasing ROI by reaching and influencing customers, in-store media becomes a viable alternative, according to the latest Simultaneous Media Usage survey by BIGresearch. The study found that product sampling topped the list as the most influential of stored media options, followed by reading product labels and shelf coupons. Adults… Continue reading In-Store Media Influences Purchases

The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings