GCap Media will shortly launch a new department, known as Spice, which aims to offer clients more integrated and innovative solutions across GCap’s portfolio of brands and platforms.The department brings together the existing sponsorship and promotions team, commercial programming department and entertainment and event promotion specialists.The department, led by Anna Pennington, will have four divisions:… Continue reading GCap Media Launches New Department
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The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign
The Financial Times newspaper has appointed Broadsystem to manage all of its UK subscriptions, in a bid to boost the title’s subscriber base.Broadsystem has developed a bespoke subscription process for the FT, enabling the paper to develop its subscription programmes flexibly. Broadsystem are responsible for handling the entire process from customer service, through to data… Continue reading FT Appoints Broadsystem In Bid To Boost UK Subscriptions
Havas has recorded a fall in profits of over 39% for the first half of 2006, although it has generated revenue growth of 2.8%. The group recorded operating income of $56 million compared to $75 million in the first half of 2005 and net income (Group share) of $21 million compared to $34 million in… Continue reading Havas First Half Results 2006
Mark Dinning has returned to Emap to edit Empire magazine, after two years with Future Publishing.Dinning has been the editor of Future’s title Total Film for almost a year-and-a-half, and during his reign the magazine enjoyed its most successful period in its nine-year history.He first joined Empire as a staff writer in November 1999, before… Continue reading Dinning Returns To Emap To Edit Empire
US online adspend growth rates are projected to reach 26.8% and 15.1% in 2006 and 2007 respectively, according to a new report from eMarketer. Even as spending growth subsides, continued positive gains are forecast to push US online ad spending over $21 billion in two years and past the $25 billion mark by the end… Continue reading US Online Adspend To Reach Over $21 Billion
Harry Potter star Daniel Radcliffe was the main attraction on Extras last night, with the comedy drawing in a peak audience of 3.2 million adults (a 16% audience share) in its 9pm timeslot.However, over on ITV1, the hour-long Ladette To Lady pulled in a peak audience of 4.4 million adults (an average audience share of… Continue reading Ladettes More Popular Than Potter
Love Island cost ITV £12 million to produce, with industry insiders telling the trade press that expense of its location, hotels and associated fees bumped up the price.The programme, which consistently struggled to pull in viewers (see Strong Night For BBC One As Love Island Continues To Struggle), is said to have cost twice as… Continue reading Love Island Cost £12 Million To Produce
The ABC will host the IFABC General Assembly as part of its birthday celebrations, to mark the 75th year that it has provided the UK media industry with currencies for the buying and selling of space for print, exhibitions and now electronic media.The IFABC General Assembly, billed as one of the most auspicious occasions in… Continue reading ABC To Host Major Industry Event To Mark 75th Birthday
Emap is expecting revenue growth of 6% in the first half of 2006, driven by launches and acquisitions. However underlying revenue excluding acquisitions is expected to be down 2%. Underlying revenue for the year as a whole is expected to be broadly flat, with the company saying that it remains on target to deliver against… Continue reading Emap Expecting First Half Revenue Growth Of 6%
