More Industry News articles

An advert for Kellogg’s which claimed that eating its Corn Flakes would make children “9% more alert” has been found misleading by the Advertising Standards Authority (ASA).A voice-over on the ad said: “At the start of the new school term, give them a head start. Research shows that when they eat a cereal likes ours,… Continue reading Kellogg’s Corn Flakes Claim “Misleading”

Nearly three quarters of all internet connections are now on broadband, according to new data released by the Office of National Statistics (ONS). The ONS says that in June of this year, broadband internet connections made up 72.6% of internet connections, up from 54.4% in June last year and 18% in June 2003. However, recent… Continue reading Nearly Three Quarters Of Internet Connections Now On Broadband

Love Island is continuing to perform better now the Big Brother behemoth has departed the nation’s television screens.The reality show attracted a peak of 2.5 million adult viewers (a 13% audience share) in its hour long slot yesterday evening and across the whole programme it did almost as well, with an average audience of 2.3… Continue reading Love Island Stays Buoyant

US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend

Associated Newspapers is to launch its freesheet, London Lite, earlier than planned in order to be on the streets ahead of its rival, News International’s thelondonpaper.With its launch brought forward to August 30, Associated’s London Lite will be available a full five days before News International’s offering, which has itself had its launch date brought… Continue reading London Lite To Launch Next Week

The UK remains the only country in Europe with over 50% of households having digital television services, according to a report just published by independent market analyst Datamonitor.Datamonitor estimates that by 2010, 95% of UK households will have made the transition to digital TV and the UK will remain the most penetrated digital market in… Continue reading UK Only Country In Europe With Over 50% DTV Services

ITV has agreed to sell its stake in the Irish commercial broadcaster TV3 for £70 million as part of its disposal programme of non-core assets. The sale, which has been anticipated for some time, sees the broadcasters 45% stake go to private equity firm Doughty Hanson, which made a previous bid for TV3 in May… Continue reading ITV Agrees Sale of Stake In TV3

H Bauer is to launch new Women’s weekly title In The Know later this month, and will do so without selling ads in it.Bauer has invested £10 million in the new magazine, which will offer topical news and lifestyle content. The launch campaign will include TV ads and outdoor and retail activity.The publisher says that… Continue reading In The Know To Launch Next Week

Online publisher Magicalia has acquired Encanta Media to create a specialist cross-media publishing group. Encanta publishes nine specialist magazines, which range from woodworking and modelling to patchwork and gardening, and operates a series of leading hobbyist exhibitions. Magicalia says that the acquisition marks the first step in its strategy of building the UK’s first truly… Continue reading Magicalia Acquires Encanta Media

Littlewoods has agreed a cross-platform deal with ITV to sponsor the new Trinny and Susannah series due to air this Autumn on ITV1.The sponsorship package includes online, interactive, mobile interactive bumpers and licensing opportunities for Littlewoods as well as branding on all programme-related on-air trailers and off-air marketing.This is the first time Littlewoods has advertised… Continue reading Littlewoods To Sponsor Trinny And Susannah