More Industry News articles

Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games

Big Brother‘s two ‘Live Eviction’ programmes were the big winners for Channel 4 on Friday night, with the second instalment of the show gaining an average of 5.1 million adult viewers for the broadcaster.A surprise double eviction was sprung on the housemates, with the 8.30pm edition of the programme attracting a 24.5% audience share, or… Continue reading Surprise Twist Lures More Than 5 Million To Big Brother

TalkSPORT, the nation’s only national commercial speech radio station, has signed Terry Christian and Kelly Dalglish for the start of the new football season.Christian, who rose to fame during the mid-nineties anchoring cult TV programme The Word, will present Final Whistle on Saturday afternoons alongside Newcastle legend Mickey Quinn from Saturday 19th August.Christian said: “I’m… Continue reading TalkSPORT Makes Two Signings For Upcoming Season

ITV could be planning to buy the rights to screen hit reality show Big Brother, according to reports in today’s Guardian.The report says that Simon Shaps, the ITV director of television, has begun courting Endemol, producers of Big Brother, before formal negotiations for the new contract begin later in the year.ITV’s own reality show, Love… Continue reading ITV Could Bid For Big Brother

ITV1 will soon be streamed live to 3.5 million mobile customers, after the broadcaster struck an exclusive six-month deal with mobile company 3.The deal will be the UK’s first live-streamed terrestrial mobile offering and will also have the largest coverage for content streaming services in the UK, covering 89% of the population.The deal, which will… Continue reading UK’s First Live Streamed TV On Mobile Phones Announced

Advertisers will for the first time be able to measure the effectiveness of their interactive campaigns, after Sky announced that it will use its Sky View research panel to release data to advertisers using red-button services.Advertisers will receive detailed information on the number and profile of people who interact, in addition to the existing data… Continue reading Advertisers To Be Able To Measure Interactive Campaigns With Sky

The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010, according to high-tech market research firm, In-Stat. In-Stat also forecast that worldwide broadband households will more than double between 2005 and 2010, growing… Continue reading Online Video Market To Grow Tenfold By 2010

Ofcom is considering a fourth proposal in the debate over HFSS food advertising aimed at children, which has been pitched to the communications watchdog by trade bodies for the food and advertising industries.Those involved in drawing up the proposal, including the Advertising Association, have asked the media regulatory body to consider a less strict fourth… Continue reading Ofcom Handed New Junk Food Ads For Kids Proposal

The worldwide subscriber base for internet protocol television (IPTV) services is expected to expand by a factor of more than 26 from 2005 to 2010, spurring a competitive battle between video providers both old and new, according to a new report from iSuppli Corp. Global IPTV subscribers will grow to slightly more than 63 million… Continue reading IPTV Subscriber Base Set To Grow

Clear Channel Outdoor, the world’s largest outdoor advertising company, and Magink Display Technologies, have announced a collaboration to launch the UK’s first network of roadside outdoor digital ink billboards in London.Clear Channel has selected 10 London sites, by busy arterial roads, on which the first digital ink billboards will be built in September, to go… Continue reading Clear Channel Launches UK’s First Roadside Digital Screen Network