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Interpublic Group, the holding company of agencies including Lowe Worldwide and McCann Erickson has reported second quarter 2006 revenue of $1.53 billion, compared to $1.61 billion in the same period a year ago (a 4.8% drop), with first half revenue of $2.86 billion, compared to $2.94 billion during the first six months of 2005. The… Continue reading Interpublic Revenues Fall

Emap Advertising has announced the creation of four new senior roles within the online team. The new appointments mark a restructure designed to deliver effective and pioneering bespoke marketing opportunities for customers and deliver higher levels of customer service.A new operational team has been set up within the online arm of Emap Advertising. Lisa Mundy,… Continue reading Emap Advertising Strengthens Online Team

Viacom Outdoor, the UK’s leading transport media sales company, has adopted a market analysis and targeting tool to provide its ad campaigns around London Underground stations with detailed consumer insight.The company has selected MICROVISION from GMAP Consulting, following a four-way pitch, which will give the company knowledge of consumer characteristics of the local catchments of… Continue reading Viacom Outdoor Selects New Tool To Gain Consumer Insight

The former chief executive of BSkyB, Tony Ball, has ruled himself out of the race to succeed Charles Allen as the chief executive of ITV, according to reports in the Times.Ball’s public withdrawal still leaves several contenders for the position, although the Times report says that the ITV board expects to appoint an ‘outsider’ to… Continue reading Ball Rules Himself Out Of ITV Top Job

ITV has reported operating profits up 9% to £163 million, boosted by strong performances from businesses outside ITV1.The broadcaster’s flagship channel continued to struggle in the first half of 2006, reporting an 8% fall in advertising revenue in the first six months of the year to £654 million, while its share of commercial impacts was… Continue reading ITV Profits Up Despite Weak Ad Market

By 2010 traditional television advertising will be one-third as effective as it was in 1990, according to a new report from McKinsey & Co. The predicted loss of effectiveness is down to an assumed 15% decrease in buying power caused by cost per thousand rate increases. Other factors which are identified in the McKinsey report… Continue reading Effectiveness Of Traditional TV Advertising To Decline

Channel 4’s Big Brother pulled in an average of 4.6 million adult viewers last night, a 22.4% audience share, despite complaints regarding the latest twist in the Reality TV game show.Last night viewers voted four ex-housemates back into the house next door, with one of them to be picked by current housemates to re-enter the… Continue reading Big Brother Controversy Brings In 4.6 Million Viewers

MySpace and Google have signed a three-year deal together, with Google paying the Murdoch-owned social networking site around US$900 million (£470 million) in 2007, after beating Yahoo! and Microsoft for the contract.Under the deal, search behemoth Google will be the exclusive internet search and keyword advertising partner for the Fox network and its growing number… Continue reading MySpace And Google Sign Exclusive Deal

IPC Southbank is to close its Family Circle magazine, with its December 2006 issue being the last to hit the shelves.The magazine is closing, after more than 40 years, because of declining circulation. IPC acquired Family Circle from International Thompson Publishing in 1988 when the magazine had a circulation of 625,000. That figure has now… Continue reading IPC Closes Family Circle

The London freesheet war has stepped up a notch with the announcement that Evening Standard owner, Associated Newspapers, is planning to launch a rival afternoon paper.Provisionally titled London Lite, the new freesheet is set to challenge News International’s thelondonpaper, which is to be launched in September (see New London Freesheet May Expand To Other Cities).According… Continue reading Freesheet War Steps Up With New Entry Into The Market