A total of 13.2 million people used their mobile phones for downloads and browsing the internet in the UK during July 2006, according to figures released by the Mobile Data Association (MDA).Britain’s growing usage is in line with an upward global trend, and the MDA has identified the top ten types of pages that were… Continue reading Internet Usage And Downloads Via Mobile Phones Up
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The Institute of Practitioners in Advertising (IPA) is to demonstrate its much awaited second TouchPoints database, the Integrated Planning System, to the planning community at an invitation-only briefing session on October 5.The results of the first IPA TouchPoints survey were released in March and showed a week in the life of a representative sample of… Continue reading IPA Prepares To Demonstrate Second TouchPoints Database
The total value of the customer publishing industry is estimated to reach £1 billion by 2011, according to new research carried out by Mintel. The research, commissioned by the Association of Publishing Agencies (APA), also forecasts that by 2011 turnover will exceed £541 million, an increase of 54%. The industry is currently worth £680 million,… Continue reading Customer Publishing To Become Billion Pound Industry By 2011
The Advertising Standards Authority (ASA) has cleared Endemol, Nestle and Channel 4 of fixing the Big Brother golden ticket promotion, although it has criticised them for the way in which it was carried out.The golden ticket promotion to find a member of the public to enter the house (see Big Brother Seeks Contestants Through Wonka-esque… Continue reading Big Brother Golden Ticket Draw Not Fixed
Apple is to start selling films over the internet, which viewers will be able to watch on their TVs.The company is launching a device which will wirelessly stream music and videos from the internet to consumers’ televisions.The device, which will cost $299, has been given the temporary name of iTV and is expected to launch… Continue reading Apple Takes On The Movie Market
Rupert Murdoch’s News Corporation has acquired a majority stake in mobile content company Jamba, known as Jamster in the UK. News Corporation has acquired a 51% stake in Jamba, the company behind the Crazy Frog, in a deal believed to be worth $187.5 million. News Corp bought the stake in Jamba from owners VeriSign, who… Continue reading News Corp Acquires Controlling Stake In Crazy Frog Company
BBC Worldwide, the BBC’s main commercial arm, has announced two key appointments to drive its growth strategy within the UK and internationally.Both appointments will report into David Moody, BBC Worldwide’s managing director of digital media and director of strategy.Luke Bradley-Jones, who joins from Spectrum Strategy Consultants, has been appointed as head of strategy and will… Continue reading BBC Worldwide Announces Key Appointments
SMG is to sell off its cinema and outdoor advertising businesses, Pearl & Dean and Primesight. The news comes with UTV thought to be preparing another bid for the group, after having two previous offers turned down (see Strong 2004 For Online Advertising). Pearl & Dean generates 25% of cinema advertising revenues in the UK… Continue reading SMG To Sell Pearl & Dean And Primesight
ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.Thomas… Continue reading ITV Signs Its Second Largest Sponsorship Deal
SMG’s total underlying revenues were down 2% to £88.6 million in the first six months of 2006. SMG attributed the fall in revenues on the contract rights renewal system in addition to a weak advertising market. Television revenues fell by 7%, in common with ITV1 as a whole, to £57.9 million, in the first six… Continue reading SMG H1 Underlying Revenues Fall 2%
