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BT has named BBC1, ITV1 Channel 4 and E4 as partners for its TV to mobile service BT Movio, which launches next month.The service is broadcast using the digital audio broadcasting (DAB) network and is navigated through the world’s first implementation of a DAB delivered EPG on a mobile TV phone.Virgin Mobile will be the… Continue reading BT Announces Partners For Mobile TV Service

Youngsters should be protected from exploitative marketing techniques used on the internet, as well as from television advertising, as part of an all out bid to halt the rise in childhood obesity, according to the public health think tank, the International Obesity TaskForce (IOTF).The IOTF said that an internationally enforceable code was needed to give… Continue reading Proposal To Ban Internet Junk Food Ads

A new UK based online TV channel is to launch later this month, featuring professionally produced news, features and sports content which will be available both online and via mobile.YourKindaTV has already been tested on a trial audience, which has grown to around 10,000 users. The channel is moving towards a consumer launch with a… Continue reading New Web TV Company To Launch

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media.Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach $1.5… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

Free morning paper the Metro is to launch in Brighton on Monday, meaning that the title is now available in 15 UK cities.The paper will be distributed on buses and at rail stations including Hove, Worthing and Lewes, and will carry the same content as the London edition.The paper, developed in partnership with Medialab, a… Continue reading Metro Launches Monday In Brighton

Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011

Sony’s £40 million Christmas TV advertising push for its Playstation 3 console has been shelved after the video game giant pushed back the console’s European launch date.The entertainment system was to be launched in the PAL territories of Europe, Russia, Middle East, Africa and Australasia from November 17 2006, but Sony has now revised this… Continue reading Playstation 3 Christmas Ad Campaign Shelved

The Sun has revamped its website in order to put more emphasis on video content and make it easier for users to find their way around.Additional content on the site will include, as part of a 24 hour rolling video service, film trailers, gaming news, and Deidre’s video casebook, as well as video virals.The Sun… Continue reading The Sun Revamps Website

TNS, the world’s largest provider of custom research and analysis, has recorded revenue growth of 4.5% year on year for the six months to June 30. The cmopany made an operating profit of £37.6 million, down from £41.4 million for the same period last year, whilst its profit before tax was £30 million, down from… Continue reading TNS Records 4.5% Revenue Growth In H1

Ofcom has appointed advisers LEK to carry out a detailed review of Channel 4’s finances, whilst the regulator will itself carry out a review of the group’s delivery of its public service broadcasting remit.Ofcom says that this will include understanding how the Channel 4 group defines and implements its remit, and identifying relevant performance indicators… Continue reading Ofcom Appoints Advisers For Review Of Channel 4 Finances