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Emap2, the full service marketing communications team at Emap Advertising, has joined forces with the National Lottery to promote the new ‘Monthly Bonus’ scratchcard.The campaign, brokered by Brent Coulson at Emap˛, MPG and OMD, will launch at the beginning of October, running across Emap’s magazine, television, radio and online platforms.Targeting scratchcard players, the exclusive three-week… Continue reading Emap To Promote Lottery Scratchcard

ITV is attempting to acquire the cinema advertising business Pearl & Dean, which is being sold by SMG, according to reports in the press.ITV’s main competitor for the business is said to be Clear Channel, with private equity firms also interested in the iconic brand.ITV currently owns Carlton Screen Advertising which has 75% of the… Continue reading ITV Could Bid For Pearl & Dean

IPC Connect has announced a new partnership with Seven Publishing to launch a series of spin-off puzzle titles from the real life weekly, Pick Me Up.The first in the series, Pick Me Up Puzzles launches on October 26 and builds on the favourites from the Pick Me Up puzzle pages.The new monthly title is intended… Continue reading IPC To Launch Pick Me Up Puzzle Mag

The Newspaper Marketing Agency (NMA) has announced the world’s first commercial application of the groundbreaking “Brain Fingerprinting” technique, which allows the objective measurement of consumers’ response to advertising and its effectiveness.Working in partnership with Millward Brown, the NMA has commissioned Brainwave Science, a leading US neurological research company headed by Dr Lawrence Farwell, to conduct… Continue reading Neurological Research Into Newspaper Effectiveness

The X Factor was Saturday night’s big winner for ITV1, pulling in an average of 7.5 million adult viewers in the 7.30pm timeslot.The programme, which saw the final rounds of auditions and the judges allocated their mentoring categories, took a 40.5% audience share, compared to the Lottery on BBC One, which took an almost 22%… Continue reading BBC One and ITV1 In Weekend Viewing Battle

Xfm has promoted Katie Torrie to the position of producer for the Richard Bacon Drivetime show, starting on Monday October 2.Torrie replaces Paul Raffaelli, who has been promoted to senior producer for Xfm working specifically on the Lauren Laverne Breakfast Show.Torrie has worked at Xfm for three years, beginning as a broadcast assistant on the… Continue reading Xfm Promotes Torrie

The total number of text messages sent in the UK for August soared to over 3.6 billion, which is the highest monthly total ever recorded, according to the latest figures from the Mobile Data Association (MDA).This latest data indicates an increase of 100 million messages on the previous highest total recorded in July. Contributing to… Continue reading Text Messaging For August Soars To Record Levels

Cinema admissions for August totalled almost 15 million, with an average of 3.4 million a week.The figures, revealed by the Cinema Advertising Association (CAA), show that the biggest film in August was Cars, which grossed £11.6 million.In second place, was Pirates Of The Caribbean: Dead Man’s Chest, with £10.6 million and in third place came… Continue reading Cinema Admissions Total 15 Million In August

Marie Claire, IPC SouthBank’s flagship women’s glossy, is unveiling a new look with its November issue on sale from October 5.The new look follows months of research and development, which will see the magazine have a more “grown-up” feel and a focus on fashion, celebrity and real life, amongst other areas.The new look Marie Claire,… Continue reading Marie Claire To Unveil New Look

ITV1 will retain its children programming in the afternoon schedule after Ofcom rejected the broadcaster’s proposal to drop its CiTV programming.The decision will be a further blow to the broadcaster, which had been hoping to boost ITV1’s audience figures on weekday afternoons by getting rid of its CiTV programming and replacing it with daytime output… Continue reading Ofcom Rejects ITV Cutting CiTV Programming