MySpace and Google have signed a three-year deal together, with Google paying the Murdoch-owned social networking site around US$900 million (£470 million) in 2007, after beating Yahoo! and Microsoft for the contract.Under the deal, search behemoth Google will be the exclusive internet search and keyword advertising partner for the Fox network and its growing number… Continue reading MySpace And Google Sign Exclusive Deal
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IPC Southbank is to close its Family Circle magazine, with its December 2006 issue being the last to hit the shelves.The magazine is closing, after more than 40 years, because of declining circulation. IPC acquired Family Circle from International Thompson Publishing in 1988 when the magazine had a circulation of 625,000. That figure has now… Continue reading IPC Closes Family Circle
The London freesheet war has stepped up a notch with the announcement that Evening Standard owner, Associated Newspapers, is planning to launch a rival afternoon paper.Provisionally titled London Lite, the new freesheet is set to challenge News International’s thelondonpaper, which is to be launched in September (see New London Freesheet May Expand To Other Cities).According… Continue reading Freesheet War Steps Up With New Entry Into The Market
Interactive Digital Sales (IDS) has resigned from TV marketing body Thinkbox, despite being one of the organisation’s founding members.IDS, Flextech television’s ad sales division, has quit following a disagreement over voting rights. The company was part of an original constitution based on a voting structure of one company – one vote, regardless of financial contribution.However,… Continue reading IDS Quits Thinkbox After Voting Rights Row
Emap Radio is expanding its Kiss FM radio network across the south-west and east of England as part of a revamp of the dance music station.From September 6, Vibe 101 in Bristol and Vibe FM in East Anglia will become Kiss. Kiss 101 (formerly Vibe in Bristol) and Kiss 105-108 (formerly Vibe in East Anglia)… Continue reading Emap Revamps And Expands Kiss FM Radio Network
Pearson, parent company of the Financial Times, has acquired financial information company the Mergermarket Group for £101 million. Mergermarket’s customers include 29 of the world’s top 30 investment banks, 18 of the top 20 law firms and 25 of the top 30 private equity houses. Mergermarket was founded in 2000 and Pearson says that its… Continue reading Pearson Buys Mergermarket Group
ITV has confirmed that Charles Allen has resigned as chief executive and will be replaced by the company’s finance director John Cresswell.Interim chief executive Cresswell will work with Allen during a handover period to ensure a smooth transition and will take the reigns on October 1. ITV says that the search for a permanent successor… Continue reading Charles Allen Leaves ITV
UK broadband growth has slowed to 6.6%, with the market suffering its worst Q2 since 2004, according to new research from Point Topic. An average of 75,000 new broadband connections have been made per week in the UK since October 2004, although in the April to June period this dropped to 56,000 lines. Point Topic… Continue reading UK Broadband Growth Slows To 6.6%
People aged between 18 and 24 (GenY) spend 28% longer online than 27-40 year-olds (GenXers) and almost twice as long as 51-61 year-old Baby Boomers, according to new a new study from Forrester Research. GenYers are also 50% more likely than GenXers to send instant messages, twice as likely to read blogs, and three times… Continue reading 18-24 Year Olds Spend Longer Online
Marketers should look to massively multiplayer online games (MMOG) if they are trying to target 18-34 year old males, according to a new Universal McCann report TrendMarker, Parallel Worlds. JupiterResearch estimates that MMOG’s generate revenues of $350 billion per year, occupying about nine hours a week for the average player, while most gamers are male… Continue reading Marketers Should Look To Online Games
