NTL:Telewest has announced details of its new quadruple-play offer which will include free TV to any new fixed line phone customer.NTL says that its TV offering is “superior to Freeview” and will allow subscribers access to advanced next generation services, including video-on-demand.The quadruple-play package is the first and only offer of its kind in the… Continue reading NTL Announces Details Of Quadruple-Play Package
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US Online advertising will grow to represent 9% of overall advertising spend by 2011, according to the latest study from JupiterResearch, US Online Advertising Forecast, 2006 to 2011. The study shows that online advertising in the US will reach $25.9 billion in revenues by 2011, rising at a compound annual growth rate (CAGR) of 11%… Continue reading US Online Advertising To Reach 9% Of Ad Spend In 2011
GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year. The company has identified four key factors it says have affected its ad revenue, including the short-term effects of its inventory policy at Capital Radio; audience declines… Continue reading GCap Media’s Ad Revenue Drops
Ulster Television is considering a £300 million bid for SMG, owner of Virgin Radio and the Grampian and Scottish ITV franchises, according to a report in the Financial Times. UTV previously made an offer for SMG’s television assets in 2003 but was unsuccessful, whilst in 2004 a possible bid for the entire group was never… Continue reading Ulster TV Could Bid For SMG
The Evening Standard, owned by Associated Newspapers, is to relaunch its This is London website next month, with the new site placing more emphasis on life in the capital.The revamped site, which will have a soft launch in August followed by an official unveiling in September, could have its name changed to EveningStandard.co.uk.The print version… Continue reading Evening Standard Website To Be Relaunched
MTV Networks UK and Ireland is to launch a fully interactive multi-platform service, which will focus on user-generated content and offer advertisers the chance to reach the MTV audience through a variety of platforms.The service, called MTV Flux, will run across TV, online and mobile platforms. The interactive platforms will begin at the start of… Continue reading MTV To Launch Multi-Platform UGC Service
Channel 4 is dropping ads from its internet simulcast service amid fears that it could face legal action from third-party rights holders.The move comes after the Institute of Practitioners in Advertising (IPA) told the channel that it did not have clearence to run the ads online.The IPA said that it might be possible for actors… Continue reading Channel 4 Drops Ads From Simulcast Service
Ulster Television is considering a £300 million bid for SMG, owner of Virgin Radio and the Grampian and Scottish ITV franchises, according to a report in the Financial Times.UTV previously made an offer for SMG’s television assets in 2003 but was unsuccessful, whilst in 2004 a possible bid for the entire group was never followed… Continue reading Ulster TV Could Bid For SMG
GCap Media’s advertising revenues were down 6% year on year for the quarter ending 30 June 2006, with total revenues excluding Capital Radio down 3% year on year.The company has identified four key factors it says have affected its ad revenue, including the short-term effects of its inventory policy at Capital Radio; audience declines at… Continue reading GCap Media’s Ad Revenue Drops
Worldwide media and marketing services spend will grow 6.2% this year to $673 billion and is predicted to grow 6.% next year to $713 billion, slightly ahead of 5%-6% expected growth in the global economy, according to new research from GroupM. The study, This Year Next Year Worldwide is GroupM’s new media and marketing forecasting… Continue reading Worldwide Media And Marketing Spend To reach $713 Billion In 2007
