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Online is an important part of a multi-media solution, which will work together with newspapers rather than replace them, according to the executive director of the Telegraph, Dave King, who was speaking at MediaTel Group’s seminar yesterday.“[Online] has to be part of the media group, which encompasses newspapers. So it’s not just two newspapers with… Continue reading Online Will Not Replace Printed Newspapers

During 2006 another 16 million homes will be added to the 18 million which adopted the service in 2005, according to a new report from Strategy Analytics. The report says that if this does occur then the total base of European residential subscribers will be brought up to 73.2 million. Strategy Analytics also forecasts that… Continue reading 16 Million European Homes To Adopt Broadband In 2006

The Radio Advertising Bureau (RAB) has published Multi-platform Radio, an in-depth study highlighting how new digital platforms are leading people to listen to radio for longer and increasingly interact with broadcasts.RAB says that with consumers now tuning into commercial radio via DAB, Digital TV (DTV), Internet and Mobile phone, the ubiquity of radio has never… Continue reading Digital Platforms Increase Radio Interaction And Listening Times

Online is an important part of a multi-media solution, which will work together with newspapers rather than replace them, according to the executive director of the Telegraph, Dave King, who was speaking at MediaTel Group’s seminar yesterday. “[Online] has to be part of the media group, which encompasses newspapers. So it’s not just two newspapers… Continue reading Online Will Not Replace Printed Newspapers

Effectiveness of online advertising creative will be able to be measured with the launch of a new online ad copy-testing tool in the UK, developed by Millward Brown and Dynamic Logic.Millward Brown, a global leader and recognised authority on advertising, marketing communications and brand equity research, and leading online research company Dynamic Logic are to… Continue reading Online Ad Copy Testing Tool Launched

The huge success of freesheets, particularly the Metro, was a major talking point at yesterday’s Future Of The Press seminar, although praise for the business model did not come without a note of warning that its booming popularity may be hard to sustain. Stuart Taylor, commercial director at Guardian Newspapers Ltd, said: “I think Metro… Continue reading Metro Profitability Could Be Hit By New Freesheet

Google reported revenues of $2.46 billion for the quarter ended June 30, representing a 77% increase over second quarter 2005 revenues of $1.38 billion and a 9% increase over first quarter 2006 revenues of $2.25 billion. The Q2 figures put its net income at $721m (£389m) a jump from the $342m recorded for the same… Continue reading Google Q2 Results Show Continued Growth

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms. This was one of the main themes from yesterday’s Future Of The National… Continue reading NRS Confirms Long-Term Online Strategy

The National Readership Survey (NRS) is making good progress as it adapts to the rapid changes taking place in the press but it will have to stay focused as the media landscape changes and people turn to the internet and mobile platforms.This was one of the main themes from today’s Future Of The National Press… Continue reading NRS Confirms Long-Term Online Strategy

The huge success of freesheets, particularly the Metro, was a major talking point at today’s Future Of The Press seminar, although praise for the business model did not come without a note of warning that its booming popularity may be hard to sustain.Stuart Taylor, commercial director at Guardian Newspapers Ltd, said: “I think Metro is… Continue reading Metro Profitability Could Be Hit By New Freesheet