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50% of people who subscribe to mobile phone video services in the US, and 30% of video iPod owners, never use their devices for watching video, according to a new study from Knowledge Networks called How People Use Mobile Video. The study also showed that 88% of people who download mobile video would watch an… Continue reading 50% of US Subscribers to Mobile Phone Video Services Never Use Them

New digital communications services must be made easier for consumers to engage with, according to new research commissioned by Ofcom, the communications industry regulator.The research has shown that many consumers are not confident or competent with technology and feel that cost issues prevent them from engaging with digital services.68% of consumers have the same broad… Continue reading New Digital Services Too Complex For Consumer Engagement

WPP has joined forces with LiveWorld to provide online community and social networking services to major brands worldwide through WPP’s local networks.The joint venture, to be called LiveWorld-WPP, will be equally owned by each company and will work with WPP agencies across 106 countries.LiveWorld is the leading interactive agency specialising in online customer communities and… Continue reading WPP Launches Online Social Networking Services

The IPA is still at loggerheads with the IAB and the Association of Online Publishers (AOP) over the late ad copy policy, with the IPA stating the issue cannot be resolved without further industry-wide consultation.The IPA believes that as the voice of internet media owners, the IAB cannot resolve this issue without engaging with agencies… Continue reading Late Ad Copy Policy Row Continues To Rage

BT’s revenues grew by 6% to over £19.5 billion in the past year and profit before tax and specific items grew 5% to nearly £2.2 billion. The figures were revealed today by BT chairman Sir Christopher Bland when addressing the company’s shareholders at the annual general meeting at the Barbican, London. Bland described the year… Continue reading BT Revenues Up By 6% For 2005-06

Columbus Media International, the first independent global media services company, launches today, made up of BLM (formerly Booth Lockett Makin), Horizon Media of the USA and Cossette from Canada, plus ten other international firms.The group says that it is designed to tackle the issues highlighted by recent ISBA research regarding advertiser dissatisfaction with multinational networks… Continue reading First Independent Global Media Services Company Launches

Associated Newspapers, has made three online acquisitions as part of its continuing strategy of making investments to increase its exposure to key areas of the online advertising market. AN Digital, the new-media division of DMGT, will oversee the three newly acquired website companies. According to DMGT, the AN Digital network reaches an estimated 25% of… Continue reading Associated Newspapers Strengthens Online

Ofcom has said that around 400,000 households in the UK will not be able to receive a reliable digital terrestrial television signal after switchover in 2012, with some unable to receive any signal at all. The communications industry regulator has said that although switchover will significantly improve the availability of digital terrestrial television signal, around… Continue reading Households Could Be Without TV Signal After Switchover

Google is set to challenge MySpace and YouTube with the launch of eight country-specific versions of its video-sharing community website, Google Video.Google Video, which until now only existed Stateside, is to introduce targeted services for the UK, France, Germany, Italy, the Netherlands, Poland, Spain and Canada.The localised approach will offer users a site in their… Continue reading Google Set To Challenge MySpace And YouTube

Two-thirds of broadband consumers purchase multiple services from the same provider, with nearly one-third buying three products, according to new research from the Yankee Group. Its 2006 European Broadband Consumer Survey, a comprehensive analysis of European broadband market trends for technology, content and entertainment products, captures consumer attitudes towards and levels of interest in emerging… Continue reading Two-thirds Of Broadband Users Buy Multiple Services