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WPP has joined forces with LiveWorld to provide online community and social networking services to major brands worldwide through WPP’s local networks.The joint venture, to be called LiveWorld-WPP, will be equally owned by each company and will work with WPP agencies across 106 countries.LiveWorld is the leading interactive agency specialising in online customer communities and… Continue reading WPP Launches Online Social Networking Services

Global IPTV subscriptions are expected to jump from two million in 2005 to 34 million in 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to The Diffusion Group’s (TDG) latest report, IPTV 2006 – The Future of IP Media. The report says that during this time period North America will experience the… Continue reading Global IPTV Households To Near 34 Million By 2010

50% of people who subscribe to mobile phone video services in the US, and 30% of video iPod owners, never use their devices for watching video, according to a new study from Knowledge Networks called How People Use Mobile Video. The study also showed that 88% of people who download mobile video would watch an… Continue reading 50% of US Subscribers to Mobile Phone Video Services Never Use Them

The IPA is still at loggerheads with the IAB and the Association of Online Publishers (AOP) over the late ad copy policy, with the IPA stating the issue cannot be resolved without further industry-wide consultation.The IPA believes that as the voice of internet media owners, the IAB cannot resolve this issue without engaging with agencies… Continue reading Late Ad Copy Policy Row Continues To Rage

Google is set to challenge MySpace and YouTube with the launch of eight country-specific versions of its video-sharing community website, Google Video.Google Video, which until now only existed Stateside, is to introduce targeted services for the UK, France, Germany, Italy, the Netherlands, Poland, Spain and Canada.The localised approach will offer users a site in their… Continue reading Google Set To Challenge MySpace And YouTube

BT’s revenues grew by 6% to over £19.5 billion in the past year and profit before tax and specific items grew 5% to nearly £2.2 billion. The figures were revealed today by BT chairman Sir Christopher Bland when addressing the company’s shareholders at the annual general meeting at the Barbican, London. Bland described the year… Continue reading BT Revenues Up By 6% For 2005-06

The number of people who watch television commercials will be measured for the first time in the US, using a panel of 10,000 households with special set-top recording devices.From November, market research company AC Nielsen will measure the number of people who watch advert breaks, effectively leading to the end of guesswork for media buyers… Continue reading Ad-Break Viewing To Be Measured For The First Time

Associated Newspapers, has made three online acquisitions as part of its continuing strategy of making investments to increase its exposure to key areas of the online advertising market. AN Digital, the new-media division of DMGT, will oversee the three newly acquired website companies. According to DMGT, the AN Digital network reaches an estimated 25% of… Continue reading Associated Newspapers Strengthens Online

Sky’s free satellite service will retain its market monopoly, as the launch of the BBC and ITV-backed FreeSat service could be delayed until late next year.BBC director general Mark Thompson has told the cross-party media select committee that no common standard for the service has been agreed upon.“It’s the issue of garnering broad support that’s… Continue reading New FreeSat Service Delayed By More Than A Year

Associated Newspapers has made three online acquisitions as part of its continuing strategy of making investments to increase its exposure to key areas of the online advertising market.AN Digital, the new-media division of DMGT, will oversee the three newly acquired website companies. According to DMGT, the AN Digital network reaches an estimated 25% of all… Continue reading Associated Newspapers Strengthens Online