More Industry News articles

In an industry first, Sony BRAVIA is to share exclusive “behind the scenes” footage, interviews and insights for its forthcoming commercial. The first peeks backstage for the new advert, to be directed by Jonathan Glazer, will be available on www.BRAVIA-advert.com from 19 July 2006 as the shoot is progressing.This follows on from last year’s ‘bouncing… Continue reading Online Exclusives For New Sony BRAVIA Ad

ITV1 seems to be showing little sign of an upturn in fortunes, with media buyers estimating that advertising bookings for September will be down 12% year-on-year, according to reports in the Financial Times.The paper reports media buyers as saying that the channel could suffer a year-on-year decline of between 10% and 12% in September early… Continue reading Decline For ITV1 Advance Bookings

BARB believes that the forthcoming trial it will conduct with RAJAR is currently the best option for obtaining accurate television audience measurement data, but that the broadcasting body is open to fresh concepts of measurement in Britain’s ever-evolving media landscape.Speaking at last night’s Media Research Group meeting, BARB research director, Tony Wearn, said the organisation… Continue reading BARB ‘Keeping Its Options Open’ For Future Of Audience Measurement

ITV’s interactive advertising revenues have increased by 175% to £3 million in the first six months of 2006 and the broadcaster feels that with 20 interactive campaigns having already run this year, the new revenue stream will grow further.Heineken’s interactive sponsorship of ITV’s UEFA Cup coverage was accessed by over 3.8 million adults every month,… Continue reading ITV’s Interactive Advertising Revenues Increase 175%

WPP has joined forces with LiveWorld to provide online community and social networking services to major brands worldwide through WPP’s local networks.The joint venture, to be called LiveWorld-WPP, will be equally owned by each company and will work with WPP agencies across 106 countries.LiveWorld is the leading interactive agency specialising in online customer communities and… Continue reading WPP Launches Online Social Networking Services

Global IPTV subscriptions are expected to jump from two million in 2005 to 34 million in 2010, reflecting a compound annual growth rate (CAGR) of 60%, according to The Diffusion Group’s (TDG) latest report, IPTV 2006 – The Future of IP Media. The report says that during this time period North America will experience the… Continue reading Global IPTV Households To Near 34 Million By 2010

50% of people who subscribe to mobile phone video services in the US, and 30% of video iPod owners, never use their devices for watching video, according to a new study from Knowledge Networks called How People Use Mobile Video. The study also showed that 88% of people who download mobile video would watch an… Continue reading 50% of US Subscribers to Mobile Phone Video Services Never Use Them

The IPA is still at loggerheads with the IAB and the Association of Online Publishers (AOP) over the late ad copy policy, with the IPA stating the issue cannot be resolved without further industry-wide consultation.The IPA believes that as the voice of internet media owners, the IAB cannot resolve this issue without engaging with agencies… Continue reading Late Ad Copy Policy Row Continues To Rage

ITV1’s Love Island continued its struggle to tempt viewers last night, with the BBC News and Channel 4’s Big Brother proving far more popular than the b-grade celeb fest.The News on BBC One attracted around five million adult viewers, taking a 26% share of the television viewing audience in its timeslot, while BB managed an… Continue reading Love Island Struggles To Seduce

Nielsen Outdoor is in the process of establishing an independent and accurate GPS-based ratings currency for outdoor advertising in the US, with support coming from Publicis Groupe Media.Starcom MediaVest Group and ZenithMedia, a unit of ZenithOptimedia, have shown support for the service, which was first introduced in Chicago last year. Los Angeles is the second… Continue reading Outdoor Measurement System Expanding In US