More Industry News articles

Active home internet users dropped by about 0.5% over April, according to a report by Nielsen//NetRatings, which follows on from the 2.2% increase recorded in March. The decline was blamed on a drop of about 1.8 million home internet users in Germany, Australia, Brazil, Spain and the U.S.A. Germany recorded a 2.5% drop between March… Continue reading Internet User Numbers Decrease in April

GCap has reported a fall in profits with annual pre-tax revenue to the end of March down 40% to £22.2 million. On a statutory basis, including the effect of amortisation and other charges, the company made a loss before tax of £47.9 million. One of the main reasons for the slump is said to be… Continue reading Revamp Renders GCap Profits Down

Following an 18-month bidding process, Viacom has clinched a deal with Transport for London (TfL) to retain management of its outdoor advertising, as predicted earlier this month on NewsLine.Viacom beat rivals including JC Decaux to secure the contract – the world’s biggest ever outdoor deal thought to be worth £1.5 billion over eight and a… Continue reading Viacom Clinches Tube Contract

Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers

Media group Emap has announced a 9% rise in pre-tax profits to £223 million for the year ending March 2005. Underlying revenues were up 8% to £1.154 million. Performance varied across Emap’s different divisions. Within the UK consumer magazine sector, underlying revenue rose by 3% (or 7% including new launches). Weekly titles, such as new… Continue reading Revenue Rise For Emap

ITV has signed some big names for its World Cup commentary and presenting teams with unsuccessful England manager candidates Sam Allardyce and Alan Curbishley and Virgin Radio’s Christian O’Connell leading the pack.O’Connell will present a humorous spin-off show called World Cuppa, which will be shown on ITV4, while Allardyce, Curbishley and Manchester City’s Stuart Pearce… Continue reading Big Names For Big Games

City A.M. has added another string to its bow by offering a free mobile podcast to commuters with Bluetooth mobiles at London’s Waterloo and Liverpool Street stations.It all starts this evening at 5.30pm at Waterloo – Liverpool Street takes part later in the week – with animated commercials on Titan Transvision screens urging passers-by to… Continue reading Bluetooth Meets Its Waterloo

Big Brother was battered by Eurovision on Saturday as the song contest picked up an average of 7.4 million adult viewers, a 36.5% share of all adults watching television at the time.Well over 9 million adults watched the finale as Finland’s Lordi romped home with their outrageous brand of theatrical heavy metal.In contrast, Big Brother… Continue reading Eurovision Trounces Big Brother

Internet access has topped the billion mark, with a record number of households having access to the web. Out of that one billion, 845 million are regular users, going online at least once a month, and 250 million have broadband access. Worldwide Online Access , the report by eMarketer, tracks the spread of internet access… Continue reading Global Growth For Internet

A series of huge flashing lights are to greet high-flying business travellers as they drive in or out of Heathrow. The six-foot-tall 3D lights are part of an advertising installation for Xerox, which aims to raise the profile of the company’s colour-printing solutions for businesses.According to Henrik Bustrup, Xerox’s European ad manager: “With the use… Continue reading Xerox Lights Up The Skies