Traditional media spend has dropped whilst digital and direct media continue to thrive, growing by 22% and accounting for a quarter of all advertising media spend compared to a fifth just a year ago, according to KPMG and Thomson Intermedia’s most recent quarterly bulletin. Total advertising spend was up 3.4% in the first quarter of… Continue reading Digital And Direct Media Drive Ad Spend Up
More Industry News articles
BARB has committed to a one-year joint research and development initiative with RAJAR to give the broadcasting research body a more rounded understanding of the potential for portable meters for television measurement.The scheme, which will be put into operation at the beginning of next year, will not form part of BARB’s offering of data to… Continue reading BARB Trials Portable Meters With Radio Body
The UK paid search market will grow to £1.26 billion in the next year – a 67% increase on 2005 when the paid market was worth £757m, according to E-consultancy’s 2006 Search Marketing Buyer’s Guide (see Online Search Sees Explosion In Sponsored Links). The report also says that search engine optimisation will be worth £147… Continue reading Growth In Paid Search Market
RAJAR has unveiled plans for a two-year audience measurement contract starting in January 2007, to be split between Ipsos MORI, RSMB and TNS, with RAJAR joining forces with BARB on an experimental electronic data-capture programme.The new two-year contract will allow RAJAR to introduce improvements including a simplified radio map, faster data delivery and more efficient… Continue reading RAJAR Announces 2007 Measurement Contract Details
Chrysalis, the radio and music group, has announced a sharp fall in normalised pretax profits at its interim results. Half-yearly figures plummeted to £2.1 million for the six months ending February 2006, from £3.9 million in the same period last year – a reflection of the tough competition for advertisers among commercial stations. However, despite… Continue reading Chrysalis Release Tough Half-Year Figures
A new report has questioned whether Terry Wogan and some of his fellow BBC broadcasters can really be deemed “a public service”, one reason why the media think-tank European Media Forum (EMF) has advised the selling off of Radio 1 and Radio 2.To justify its licence fee, the BBC must provide a public service, but… Continue reading Privatisation Call For BBC Radio Stations
There will be no NewsLine service on Tuesday 23 May due to a company event.We will return first thing Wednesday morning with all the latest industry news and coverage of Tuesday’s main media stories.MediaTel Group: 020 7439 7575 www.mediatelgroup.co.uk
Ofcom has extended the closing date for its consultation on the restriction of television advertising of food and drink products to children.The new deadline is June 30, which Ofcom says will allow it to use figures from the whole of 2005, rather than a combination of data for late 2004/early 2005, which is all that… Continue reading Fast Foods and Fat Kids
Just three weeks after a management buyout took the company out of the BBC Worldwide stable (see BBC Offloads Origin In Management Buyout), Origin Publishing has made two key promotions.Cath Potter, who joined Origin seven years ago as editor of Cross Stitch Crazy, becomes publishing director across the complete craft and hair portfolio.Colleague Anna Davenport… Continue reading Origin Has New Positions Sewn Up
This year’s Edinburgh International TV festival looks set to spark controversy, as a string of opinionated media figures go head to head in what promises to be a heated debate over the industry’s future.Politicians George Galloway and Al Gore will join the creators of South Park and former Sun editor Kelvin MacKenzie in speaking at… Continue reading Opinionated Line Up For TV Festival
