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Almost eight-and-a-half million adults tuned in to see Germany’s much deserved 1-0 win over Poland last night, giving BBC1 a 33% adult audience share.Corrie was the game’s only real rival, which managed over seven million adult viewers during the match preamble. Channel 4 put up a reasonable fight with Deal Or No Deal taking 11%… Continue reading German Win Is Victory For BBC1

Google researchers have outlined plans for a revolutionary system that could offer advertisers unparalleled insight into the mass media audience and see the online behemoth extend its dominance into television and radio.In the paper ‘Social and interactive television applications based on real-time ambient audio identification’, Google researchers Michele Covell and Shumeet Baluja propose using ambient… Continue reading Google To Revolutionise TV For Advertisers

By 2010 there will be 34 million digital video recorder (DVR) subscribers (29.5% of households) in the US, up from 13.5 million (12.3% of TV households) at the end of the first quarter of 2006 and 18 million (16.4% of TV households) at the end of 2006, according to a new study released by Magna… Continue reading US VOD And DVR Households To Increase By 2010

The opening game of the World Cup is expected to be the most watched sporting event of the year, according to new figures released by Initiative.Their ViewerTrack research shows an average live audience of 63 million individuals across 27 surveyed markets for the opening match between Germany and Costa Rica, and once they have received… Continue reading World Cup Opener Audience Figures Could Reach 150 Million

Four in ten or 37.4% of American teens spend at least three hours a day online outside of school, according to a Burst Media survey of more than 1,800 connected teens between the ages of 13 and 17. Just one in five or 19.6% say they are spending less than an hour online outside of… Continue reading Third Of US Teens Online For Over Three Hours A Day

Aegis has announced that total group revenues are up 22% for the first quarter of 2006, ahead of toady’s AGM which will see Vincent Bolloré’s board nominations voted on (see External Candidates For Aegis Board). Aegis shareholders have been urged by the board to vote against the nominations , who see Bolloré’s stake in Havas… Continue reading Aegis Revenues Up 22%

Wanadoo’s rebranding as Orange Broadband will be boosted by the launch of the first campaign to announce its free broadband offer.The campaign, created by Fallon London, will begin tonight in the UK with a television spot, followed by Outdoor and national press.It is the first work that features product proof points that support the brand’s… Continue reading Orange Broadband Boosted By New Ad Campaign

US PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009, according to new research from Parks Associates (see US In-Game Adspend To Reach $1.8 Billion By 2010). Most in-game ads are currently from the automotive, food and beverage, apparel and lifestyle industries, aimed squarely at “core gamers”,… Continue reading In-Game Advertising To Increase To More Than $400 Million In 2009

Vincent Bolloré has failed in his bid to win two seats on Aegis’ board, with 58.3% of shareholders voting against his nominations. Resolutions 14 and 15, which would have seen Bolloré’s nominees, Philippe Germond (ex-president of French mobile firm Alcatel) and Roger Hatchuel (former owner of the Cannes Lions International Advertising Festival) become directors of… Continue reading Bollore Fails In Board Bid

Yesterday’s World Cup triple bill was a major winner for BBC1, with a peak of more than nine million adults tuning in to see Brazil beat Croatia 1-0.Despite the Cup holders not showcasing their full footballing prowess, the match drew 36.5% of the adult viewing public, an average of over seven-and-a-half million, compared to Channel… Continue reading Brazil Lure Nine Million Adults To BBC1