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US PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009, according to new research from Parks Associates (see US In-Game Adspend To Reach $1.8 Billion By 2010). Most in-game ads are currently from the automotive, food and beverage, apparel and lifestyle industries, aimed squarely at “core gamers”,… Continue reading In-Game Advertising To Increase To More Than $400 Million In 2009

ABC Electronic could have a podcasting measurement system in place by the end of the year, provided the Joint Committee for Web Standards in the UK and Ireland (JICWEBS) approves the plans.The Internet Technical Group (ITG) is working with ABC Electronic to define what constitutes a “podcast” and what could be the medium’s most effective… Continue reading Podcasting To Have Measurement System Soon

Four in ten or 37.4% of American teens spend at least three hours a day online outside of school, according to a Burst Media survey of more than 1,800 connected teens between the ages of 13 and 17.Just one in five or 19.6% say they are spending less than an hour online outside of school.… Continue reading Third Of US Teens Online For Over Three Hours A Day

BBC Magazines will undertake its most ambitious initiative yet with the launch of a weekly news-based magazine later this year or early in 2007.The project, code named Project Phoenix, sees the resurrection of long-held plans for a news magazine. BBC Magazines managing director Peter Phippen is known to have been keen to launch a news-based… Continue reading BBC To Launch Weekly News Magazine

Chrysalis Radio sales is to implement a ground-breaking restructure of its commercial operations, which will see sales groups aligned with media and advertising agency holding company groups.In what is a first for the radio industry, teams from Chrysalis Radio’s airtime sales division and sponsorship and promotions division will be brought together to create mixed discipline… Continue reading Chrysalis Radio Sales In Ground-Breaking Restructure

Companies who let their workers watch World Cup matches at their desks could be in for a nasty surprise if they don’t have a TV licence.The BBC is streaming games live over the internet and if a business lets its workers watch the matches without having a licence it could receive a £1000 fine.A report… Continue reading Licence Needed To Watch Matches Online

GCap Media will restructure its senior level commercial division, saying the group’s future success depends on adaptability and a focus on consumer and customer satisfaction.It also said that industry consolidation points to an evolving trading model for radio, and it is vital for GCap to be at the front line of developments and to reflect… Continue reading GCap Looks To Future With Sales Restructure

Ofcom has predicted that commercial terrestrial television channels could lose almost 4% of their revenue if the pre-9pm ban on junk food and drink advertising aimed at children is introduced.The latest figures from the independent communications regulator predict that all commercial channels could lose up to £140 million, highlighting that GMTV could be the worst… Continue reading Channel Revenue To Fall With Junk Ad Ban

Virgin Radio programming will be transmitted on Freeview after a multi-year deal was signed with AIM-traded interactive content and service provider, YooMedia.Under the agreement, Virgin Radio will be available to over seven million homes in the UK with set-top boxes from Freeview, the UK’s Digital Terrestrial Television system.YooMedia, which provides the bandwidth for the transmission… Continue reading Virgin Radio To Launch On Freeview

Thanks to the growth in usage of video game consoles online and the continued boom in broadband take-up, the online game market is expected to grow from $3.4 billion in 2005 to $13 billion in 2011. A new study from DFC Intelligence, entitled The Online Game Market, places massively Multiplayer Online Games (MMOG’s) at the… Continue reading Online Games Could Hit $13 Billion By 2011