More Industry News articles

Advertising impact at Capital Radio has dramatically increased with the introduction of shorter advertisement breaks.The scheme, which was launched along with the station’s radical rebranding at the beginning of the year, saw the numbers of adverts in breaks reduced from five to two ads.Ipsos ASI research has shown that in practice an advert is 38%… Continue reading Capital Ad Breaks Boost Cut-Through

Freeview has announced plans to launch a digital recorder brand, Freeview Playback, by September this year, due to growing concerns that consumer awareness of digital recording technology is scant.The new Freeview Playback products should be available in December, just in time to be slipped inside Christmas stockings.Although the clock is ticking in the countdown to… Continue reading Freeview Has Digital Recording Taped

Business freesheet City AM is considering a launch into the American market, according to industry reports, with a paper preparing a New York edition, dubbed Wall Street AM.According to Marketing Week, the new edition could launch before the end of the year, although doubt still surrounds the launch schedule for the title, which is likely… Continue reading City AM Eyes Expansion Through American Edition

BT’s Q4 results, released this morning, show that its new wave revenue – comprising networked IT, mobility and broadband – has continued to grow and is 28% higher than last year, at £1,851 million. Networked IT services revenue grew by 22% to £1,214 million, broadband revenue increased by 44% to £421 million and mobility revenue… Continue reading BT’s New Wave Revenue Continues To Grow

TV ratings body BARB is set to test a prototype device for measuring interactive TV viewing.The device, developed by BBC Research and Development, is a form of visual barcoding that tracks viewer interaction with iTV applications through a unique tag inserted on each page.However the news means that BARB is still a long way off… Continue reading BARB To Trial iTV Barcoding

The board of Aegis has decided not to support the nominations of two external candidates put forward for election at the group’s annual general meeting. However, the board believes that shareholders should be able to express their views and they will therefore put forward resolutions for shareholders to vote on at the AGM. Because of… Continue reading External Candidates For Aegis Board

More than £1billion will be spent over the next fortnight by football crazy fans eager to see their heroes bring back the biggest prize in sport via state-of-the art equipment.New research by Direct Line Home Insurance says that one in five football fans (18%) in Britain will be splashing out on over a million widescreen… Continue reading World Cup Fever Grips Widescreen Viewers

Channel 4 is to litter the airwaves with swearwords this summer, as foul-mouthed chef Gordon Ramsay returns with the F-Word, while new animation show Modern Toss brings its own brand of expletive-fueled comedy to the channel’s summer schedule.As in previous series, Ramsay’s new programme will feature culinary tips, as well as consumer stories telling viewers… Continue reading F-Word Returns To Spearhead Channel 4’s Summer

Market-research organisation Ipsos, new owners of opinion-pollsters MORI, has announced revenue figures of €188 million (£128 million) for the first quarter of 2006. This represents a 31% increase on the same quarter last year and the highest quarterly figures in five years.The 31% increase includes organic growth of just over 9%, but the impressive figure… Continue reading Revenues Rise For Researchers

US search engine Google is the most loved brand, according to a survey carried out by the communications company Joshua in conjunction with Marketing Magazine.It gained 31.6% of the vote, with Tesco in second place on 28.6%, while budget supermarkets Lidl and Kwik Save were the least popular stores.Mathew Howells, a director at Joshua, said… Continue reading We All Go Ga-Ga Over Google