More Industry News articles

Newspaper publisher Daily Mail & General Trust (DMGT) has expanded its online operations with the acquisution of two websites offering dating and classified car sales services. The acquisitions, which were made by the company’s national newspapers division, Associated Newspapers, form part of its continuing strategy to invest in key areas of the online advertising market.… Continue reading DMGT Expands Online Advertising Operations

Beer brand heineken is to take over all advertising opportunities at Cardiff Central station from today, tying in with its sponsorship of the European Rugby/Heineken Cup to capitalise on the arrival of thousands of sports fans to the city.The takeover will see Heineken and Heineken Cup images placed throughout the station, with Heineken securing advertising… Continue reading Viacom Brokers Station Takeover For Heineken Rugby

New findings from BBC Magazines claim there is a huge section of British society currently being overlooked by media research, with 20 million ‘hidden influencers’, dubbed Big Britain, revealed by its latest study. Comprising qualitative and quantitative research, the BBC’s research identifies a mass of conscientious consumers with a spending power of £238 billion. The… Continue reading BBC Research Finds ‘Hidden’ Demographic

Merrill Lynch has revised its online advertising forecast up for 2006, raising its prediction from 27.5% to 28.7% following a strong performance by the search marketing industry. The analyst states that search giant Google has beaten its net revenue estimates by $75 million in Q1, recording year on year growth of 93%. Merrill Lynch goes… Continue reading Strong Search Sees Ad Forecasts Revised Upwards

New findings from BBC Magazines claim there is a huge section of British society currently being overlooked by media research, with 20 million ‘hidden influencers’, dubbed Big Britain, revealed by its latest study.Comprising qualitative and quantitative research, the BBC’s research identifies a mass of conscientious consumers with a spending power of £238 billion. The newly… Continue reading BBC Finds ‘Lost’ Consumers In Big Britain

Guardian Media Group (GMG) has announced the appointment of Carolyn McCall as its new chief executive, replacing Sir Robert Phillis, who is due to retire at the end of July.McCall will step up from her position as chief executive of GMG’s national newspaper division, taking the reigns of GMG as a whole on 1 August… Continue reading GMG Promotes McCall As New Chief Executive

Sky is to launch its high definition service on 22 May, with the broadcaster claiming to have received more advance orders for installation of the service than were received for Sky+ in its entire first year. Since bookings for installation of the service were opened to the public on 13 April 2006, Sky claims to… Continue reading Sky Sees Massive Interest In HD Services

BSkyB and Setanta have split the broadcast rights to the remaining Premiership football packages it was announced today, with the win pushing BSkyB’s total to four packages, while Setanta claims the remaining two.The division of rights means Setanta with air a total of 46 games, while Sky will broadcast 92. The Satellite superpower is believed… Continue reading Sky And Setanta Share Remaining Premiership Rights

TV news broadcaster ITN has raised questions over the validity of the BBC’s claim for more funding under the next licence fee, claiming that the corporation could reduce its news costs to provide more value for money in the long term.Commenting in advance of the Department of Culture, Media and Sport’s seminar on the BBC… Continue reading ITN Challenges BBC Over Licence Fee Bid

Virgin Radio has signed a new promotion for Britain’s newest lottery, Monday, which rewards unlucky players if no-one manages to match all six numbers.The activity will feature on air activity based around the theme of “famous Mondays,” with callers asked questions on either infamous events that have happened on a Monday, or facts relating to… Continue reading Virgin Gets Lucky With Lottery Promotion