Online advertising expenditure has overtaken outdoor adspend for the first time this year, reaching £490.8 million in the first half of 2005, an increase of 62%, according to new figures from PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). Online was shown to achieve a share of 5.8% in the first half of the… Continue reading Online Adspend Over Takes Outdoor
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An increasing number of mobile phone users play and download games on their mobile phones, with a new study from NPD Group showing that 27% of users play games on their handsets. Downloading mobile phone games is seen as a potential source of revenue for mobile phone operators, however. According to Telephia 36% of games… Continue reading Mobile Game Downloading On The Rise
French entrepreneur Vincent Bollore has further increased his stake in Aegis, pushing it up to 13.35% and heightening industry speculation of his intentions surrounding the media communications company. The move follows Bollore slowly raising his profile in the firm, gaining share throughout August from 9% just last week. Earlier this week, global advertising agency, WPP,… Continue reading Bollore Pushes Aegis Stake To 13.35%
BSkyB is to allow advertisers to sell goods directly to customers through interactive TV advertisements, with viewers able to purchase using a credit or debit card directly via their TV set.Viewers pressing red during an interactive advert will now be able to leave the broadcast stream and be taken to a specially created dedicated advertiser… Continue reading Sky Plans Purchases Through Interactive Ads
Reports this morning point to yet more upheaval for Britain’s cable industry, following ntl and Telewest’s confirmation of their merger earlier this week, with a consortium of American investors plotting a takeover bid for both companies in what could be one of the most complex private-equity transactions ever undertaken.According to the Wall Street Journal (WSJ),… Continue reading Cable Giants Face Second Takeover By US Investors
UKTV is to launch a dedicated sports channel later this month, according to reports this morning, with the name UKTV Sport being used in a soft launch next week.According to the Guardian, the new channel is the result of extra funding secured by UKTV, which has enabled the project to go ahead after years of… Continue reading UKTV To Launch Sports Channel
ITV chief executive Charles Allen was today branded as the broadcaster’s “architect of decline” in an open letter from John Billett, chairman of consulting and auditing company Billets.The letter from Billett to Campaign magazine paints the ITV boss in a very poor light, stating that his preoccupation with revenues has led to a decline in… Continue reading Allen Is ITV’s ‘Architect Of Decline’ Says Billetts Boss
Virgin Radio has announced plans to become the first commercial radio station in Britain to offer on-demand news bulletins, giving listeners online access to the station’s latest broadcast updates.The service is being launched in reponse to listener demand for additional news, with the station’s online listening figures rising by 20% after the London bombings in… Continue reading Virgin Launches On-Demand News Service
The Independent on Sunday is to follow its weekday counterpart and publish in tabloid-only format from next week, ending months of speculation over the title’s future in broadsheet format.The shift, which will take place on 16 October, leaves just three Sunday newspapers in broadsheet format, with the Sunday Times, Sunday Telegraph and Observer yet to… Continue reading Independent On Sunday To Make Tabloid Switch
Speaking at the MediaTelINSIGHT TV Technology seminar, held in conjunction with the MediaGuardian, Rahul Chakkara, Head of BBCi, outlined some of the Corporation’s new devices leading the way in interactive television.Chakkara started by discussing three main trends identified by the BBC in consumer television viewing in relation to personal video recorder (PVR) usage.The first pattern… Continue reading BBC Leads TV Technology Market
