class=”article”>The UK’s children now have more choice of entertainment channels than ever before. Mel Alcock, executive director of commercial sales and development at kids channel Jetix, formerly Fox Kids, explains the challenges facing advertisers in reaching this lucrative demographic…The kids broadcast entertainment business has developed rapidly over the last few years. In the UK the… Continue reading NewsLine Column: Tackling Ad Angst As Kids TV Grows Up
The US telecom giant Verizon Wireless has won the backing of its partner Vodaphone to put in a bid for its rival company Sprint. Sources close to the deal have said that Verizon has been studying a potential mobile deal for 18 months. The announcement comes just days after industry reports said that US wireless… Continue reading Vodaphone Says OK to Verizon Bid For Sprint
NewsLine will close for the day tomorrow, but will return on Thursday 16th December from 9:15am.MediaTel Group: 0207 439 7575 www.mediatelgroup.co.ukRecent Stories from NewsLine Internet Advertising Spend To Rocket In 2005 Associated New Media Creates Dedicated Research Arm UK Broadband Usage To Double In Six MonthsSubscribers can access ten years of media news and analysis… Continue reading No NewsLine Updates Tomorrow
The nation’s commercial terrestrial television broadcasters have accepted Ofcom’s offer of digital replacement licences, paving the way for a digital-only television landscape in Britain.The move follows Ofcom’s statutory obligation to offer replacement licences under the Communications Act 2003. The new licences will replace existing analogue contracts and will see the eleven ‘channel 3’ licences controlled… Continue reading Digital Replacement Licences Accepted By UK Broadcasters
The latest Advertising Association survey of advertising expenditure has revealed an impressive performance by the cinema advertising industry, increasing ad spend by 23.1% following declines in the first two quarters of the year to become the fastest growing medium between July and September.The increase is due mainly to a bumper crop of children’s films during… Continue reading Cinema Ad Spend Rises As Kids Films Prove Successful
Online media heavyweight MSN has announced further growth in its UK Revenue Team, recruiting seven new members, to help drive digital marketing revenues throughout 2005.The sales team consists of 43 people in four teams; Agency Sales, Direct Client; Business Operations and Sales Strategy and Planning. The company expansion sees Kathryn Shannon join as Agency Sales… Continue reading MSN Restructures To Drive Digital Marketing Revenues
Video Networks Ltd, owners of broadband and digital TV providers HomeChoice, has announced that it is working with 7 Digital Media to launch the first ever television service enabling viewers to download music as they watch.The service will allow HomeChoice customers to buy tracks through their mobile phones as they watch them on Video Networks’… Continue reading HomeChoice To Launch TV Based Music Download Service
Advertising expenditure in the UK totalled £3,610 million in the third quarter of 2004, according to the Advertising Association (AA), with cinema surprisingly being the fastest growing medium, increasing by 23.1%, despite declines in the first two quarters of 2004. However, results for this quarter excluded the Internet which is forecast to be the single… Continue reading Cinema Surprise Adspend Leader In Q3 2004
A multi million dollar merger between US wireless operators Sprint and Nextel is still undecided despite unnamed sources saying the companies are close to the deal. If the merger were to successfully progress, the combined company would be worth about $70 billion and have around 39 million subscribers, making it the third largest player in… Continue reading Sprint And Nextel Deny Merger
