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Britain’s smallest terrestrial broadcaster, Five, put in a strong performance during October, notching up a revenue increase of 11.6% year on year to just under £29.6 million as the broadcaster explored merger possibilities with rival Channel 4.The revenue increase is more than double that of Channel 4, which rose by 5.6% in the same period… Continue reading TV Market Round-Up – October 2004

Specialist magazine company Future Publishing has announced the acquisition of What Laptop magazine from rival Crimson Publishing, boosting its portfolio of technology titles in a deal worth £650,000.The title caters for the portable computer market, providing readers with purchasing advice on the latest in pocket organiser and PC technology. Launched in September 1999, the magazine… Continue reading Future Boosts Technology Portfolio With Laptop Magazine

BSkyB saw its share price slide yesterday, losing 0.76% to close at 557žp. The broadcaster was seen in focus as its flagship digital channel Sky One unveiled its winter schedule with investors hoping that high profile topical programmes will boost subscriber take-up.The broadcaster has found it increasingly difficult to meet subscriber targets in recent months,… Continue reading Sharewatch: BSkyB Dips Amid Unveiling Of Winter Schedule

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report.While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar year-on-year,… Continue reading Cost of Advertising To Rise Ahead Of Inflation

class=”article”>New legislation requires the value of intangible assets, such as brands, acquired since March 31 2004 to be listed on companies’ balance sheets. Stuart Whitwell, joint managing director of Intangible Business, an independent brand valuation, strategy and development consultancy discusses the implications of the new laws for brand owners…Ben Sherman, Glenmorangie, Jacobs Cream Crackers, Pennine… Continue reading NewsLine Column: Brands On The Balance Sheet

Emap Advertising has announced an exclusive cross-media promotional deal with Sony Computer Entertainment to back the launch of its new game, The Getaway: Black Monday on PlayStation 2.Worth £200,000, the deal sees exclusive editorial and broadcast campaigns created in conjunction with Empire, FHM and Kiss FM to promote the game’s launch throughout December.Both FHM and… Continue reading Emap Signs Cross Media Ad Deal With Sony

Interactive television consortium Zip TV has signed a unique interactive advertising deal with car manufacturer Honda to provide viewers with direct access to motoring specialists through their Digital TV sets.The first ever prototype of the service, known as The Honda Dealer of the Future, is being revealed for the first time by the motoring giant,… Continue reading Zip Gives Viewers Access To Interactive Car Specialists

Satellite superpower BSkyB has unveiled its winter schedule for flagship entertainment channel, Sky One, focusing on high-profile drama and documentary programmes.The new line-up will see Kiefer Sutherland return to TV screens in a new series of hit conspiracy drama, 24, while a new series of the controversial cosmetic surgery drama Nip/Tuck promises to keep Sky’s… Continue reading Sky One Unveils Dramatic Winter Schedule

Specialist magazine company Future Publishing has announced the acquisition of What Laptop magazine from rival Crimson Publishing, boosting its portfolio of technology titles in a deal worth £650,000. The title caters for the portable computer market, providing readers with purchasing advice on the latest in pocket organiser and PC technology. Launched in September 1999, the… Continue reading Future Boosts Technology Portfolio With Laptop Magazine

The UK’s largest commercial broadcaster ITV put in a respectable performance yesterday, rising by 1.38% to close at 110p following a dismal few days for media stocks last week, when all but a handful experienced negative growth.The company recently announced the appointment of Clare Salmon as its new marketing director, following the surprise departure of… Continue reading Sharewatch: ITV Rises In Mixed Day For Media Stocks