More Industry News articles

A new report by PricewaterhouseCoopers commissioned by media super-regulator Ofcom has predicted that TV advertising revenue in the UK will be driven by multi-channel broadcasters, as traditional commercial channels become increasingly constrained by digital competitors success.The report also found that audience fragmentation is not as significant as first thought, with the impact on total TV… Continue reading Multi-Channel TV To Claim Larger Share Of Ad Revenue

The BBC’s audience and consumer research division has hired market research company GfK to extend its audience reaction measurement system, hoping to enhance existing data on its television and radio programmes.The new 3 year contract runs from April 2005, providing the BBC with a much faster system of measuring audience response to television programmes on… Continue reading BBC Hires GfK To Enhance Audience Measurement

Three of the nation’s largest commercial television broadcasters, ITV, Channel 4 and BSkyB, have announced plans to create a marketing organisation to boost the profile of small screen advertising, following in the footsteps of the Radio Advertising Bureau and ploughing funding worth £1 million into the new venture.The as yet unnamed organisation will be responsible… Continue reading Commercial TV Giants Form Ad Marketing Bureau

A multi million dollar merger between US wireless operators Sprint and Nextel is still undecided despite unnamed sources saying the companies are close to the deal. If the merger were to successfully progress, the combined company would be worth about $70 billion and have around 39 million subscribers, making it the third largest player in… Continue reading Sprint And Nextel Deny Merger

The reality showdown between ITV and the BBC on Saturday night ended in the Corporation’s Strictly Come Dancing final romping home with victory, attracting nearly one million more viewers than the final show of ITV1’s X Factor.Direct comparisons between the two shows are difficult as they were both split into two halves, and screened at… Continue reading ITV Loses Saturday Night Reality Showdown With BBC

Merrill Lynch has revised its 2005 US advertising spend forecast downwards to 4.8%, compared to its November prediction of 5.2%. While political spending in 2004 will have certainly created difficult comparisons for 2005, Merrill Lynch believes the slower growth anticipated for next year is only in part due to this. The research group estimates that… Continue reading Merrill Lynch Conservative In US Ad Forecasts

CVC Capital Partners, the private equity group is reported to be in the early stages of plotting a possible take over bid for UK Newspaper publishing group Trinity Mirror PLC. CVC is said to be analysing the company to see how much it would be worth paying for. Recently Trinity Mirror has seen its share… Continue reading Rumours Of Trinity Mirror Takeover By CVC Capital Partners

The National Magazine Company’s decision to release monthly circulation figures for its portfolio of consumer magazine titles has been given a warm welcome by advertisers, with both ISBA and the IPA praising the publisher’s move.In a joint statement by the two advertiser bodies, Jeremy Found, head of media at COI said: “I really welcome the… Continue reading Monthly Magazine Figures Welcomed By Advertisers

ZenithOptimedia’s commercial director, Greg Grimmer, has been appointed as managing director of Zed Media, the group’s digital and direct agency, filling the shoes of Jeff Hyams and predicting strong growth over the next year.The move will see Grimmer head Zed’s operations as it moves to become more powerful with an increased client focus and increased… Continue reading New Zed Media Boss Aims For Double Digit Growth Next Year

Consumer magazine publisher IPC Media has announced a dramatic restructuring of its advertising department, gearing up towards a more unique advertising programme and greater use of tailored ad packages.While IPC Advertising will remain a unified brand entity, four main changes will be made within its management team. These will see IPC SouthBank group ad director… Continue reading IPC Restructures Ad Management For Greater Creativity