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Marketing budgets continued to rise, with further upward revisions reported for the fifth consecutive quarter and internet related marketing, direct marketing and sales promotion are all expected to do well in 2005. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that many companies have set their budgets for the first quarter of… Continue reading Q4 Bellwether: UK Marketing Budgets Continue To Rise

The UK is leading Europe in its internet shopping habits, with over a quarter of UK consumers spending more than £1000 online during 2004, compared to a European average of just 15%. The new research undertaken by global research agency Millward Brown, commissioned by the European Interactive Advertising Association (EIAA), was designed to investigate the… Continue reading UK Leads Europe In Online Spending

The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture. The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to… Continue reading UK Ad Avoidance Costing Advertisers £30 Million Per Year

The number of 15-22 year old web users accessing the internet via a broadband connection has experienced dramatic growth, rising to 70% in the final quarter of 2004. Results from a new survey published by youth-oriented online content site, Bolt, show an 11% increase on the previous quarter. One half of total number of 15-22… Continue reading Increased Broadband Uptake By Young Surfers

Media heavyweights, Lord Clive Hollick, Stephen Grabiner and Greg Dyke may launch a £6 billion bid for broadcaster ITV, according to industry reports. The three work for private equity houses and are rumoured to have held talks, discussing the possibility of forming an alliance to fund a bid for the commercial giant. Last week it… Continue reading Possible Consortium Bid For ITV

Commercial broadcaster ITV plc enjoyed the strongest performance in last week’s stock market, gaining 7.98% to close last Friday at 115p. This comes ahead of Sir Clive Hollick, outgoing chief executive of United Business Media, being hired by Kohlberg Kravis Roberts.Industry reports stated that he would consider making a bid for ITV, claiming the purchase… Continue reading Sharewatch: ITV Up After Hollick Takeover Rumours

The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture.The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to skip… Continue reading UK Ad Avoidance Costs Advertisers £30 Million Per Year

ITV’s future is at the centre of renewed speculation today, with reports surfacing that a possible bid of £6 billion is being prepared for the broadcaster by a conglomerate of investors, including Lord Hollick and former BBC director general, Greg Dyke.The rumours build on comments made by Hollick last week, when the outgoing chief executive… Continue reading Greg Dyke Implicated In ITV Bid Speculation

Today’s mammoth 12 hour syndicated radio broadcast in aid of the Asian tsunami appeal has raised over £2 million with just under two hours left to run.The staggering total is double the amount expected to be raised by the event, which unites more than 200 stations with a single programme broadcast from Capital Radio’s Leicester… Continue reading UK Radio Aid Donations Surpass £2 Million Mark

Record Christmas sales of Freeview receivers have given a massive boost to the digital TV system, pushing the number of Freeview-equipped households up to the five million mark and delivering extra channels to at least one million more homes than at the same point last year, according to initial sales figures.According to estimates from the… Continue reading Christmas Shoppers Push Freeview Into Five Million Homes