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The Interactive Advertising Bureau has appointed integrated brand and design agency Neoco Design to revamp its corporate identity and assist in the push to accelerate internet advertising spend.The appointment of Neoco will help the IAB handle a raft of recent marketing communications initiatives, as well as unify the IAB brand in anticipation of a growth… Continue reading IAB Appoints Agency To Boost Image In Online Push

Ofcom has today tightened the rules governing alcohol advertising on television following a prolonged consultation period with advertisers and industry trade bodies.The revised code significantly strengthens the regulator’s existing rules on the promotion of alcohol, banning several widely used advertising strategies and seeking to protect the under-18s from adverse advertising-based influences.The code now requires advertisements… Continue reading Ofcom Finalises Revamped Alcohol Advertising Code

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence (see Times And… Continue reading 01.11.04

The Telegraph celebrates the tenth birthday of its online operations this month, marking the occasion with a radical redesign and a host of promotional activities.The revamp will ensure that the 30 channels featured on telegraph.co.uk are unified in look and feel, as well as introducing a new film channel and fashion pages.The new content will… Continue reading Telegraph Marks Online Centenary With Revamp

Digital video recorders (DVRs) are set to enjoy massive growth over the next five years, says a new report from Informa Media, with penetration expected to reach 11% of television households world-wide.By the end of this year, just over 9 million homes are predicted to own a DVR, however this figure is expected to rocket… Continue reading DVRs Set To Become Essential Household Items

Digital video recorders (DVR) are set to enjoy massive growth over the next five years, says a new report from Informa Media, with penetration expected to reach 11% of television households worldwide. By the end of this year, just over 9 million homes are predicted to own a DVR, however this figure is expected to… Continue reading DVRs Set To Become Essential Household Items

The Independent and The Times have announced the creation of a detailed study into the creation of compact size newspapers, aiming to provide definitive research into the format to boost advertiser confidence.The two newspapers are currently canvassing the UK’s major media agencies in order to hone the research brief and ensure that it meets with… Continue reading Times And Independent Join For Tabloid Research Project

Almost half of all mobile customers can now access the internet via their phones, according to the latest quarterly figures from the Mobile Data Association. The data from UK network operators 02, Organge T-Mobile and Vodafone shows that the number of WAP-enabled devises topped the 24 million mark in the three months to June, an… Continue reading Half Of UK Mobile Customers Now Use WAP Services

The latest figures from the Cinema Advertising Association indicate that admissions in September dipped by 5.1% year on year, due to a lack of major releases during the month, but maintain that 2004 will be a record year in terms of attendance with several high-profile blockbusters looming on the horizon.Admissions during September totalled 10.2 million,… Continue reading Cinema Sees Dip But Still On Course For Record 2004

The Times will cease publication of its broadsheet Saturday edition within two weeks, and is preparing to wind down production of its week-day broadsheet before the end of the year, according to reports this morning.According to a report in today’s Guardian, sources close to the title claim the newspaper could publish its last broadsheet Saturday… Continue reading Times To Drop Broadsheet Edition Before Year End