More Industry News articles

Carat has secured a deal with Kelvin MacKenzie’s talkSPORT that will see the national speech-based station promote the launch of new and improved Guinness Draught from a can during its drive-time show.The six-figure booking will see talkSPORT’s drivetime duo, Patrick Kinghorn and Tony Cascarino, present a specially created guide to the best in home entertainment.… Continue reading Carat Puts Together Guinness Deal For talkSPORT

ITV3, the new digital entertainment channel for older viewers, has announced a strong performance in its first week of operation, notching up an impressive share of viewing and outperforming rivals in terms of viewing.According to the broadcaster, ITV3 saw the strongest multi-channel launch of recent years on 1 November, notching up a share of 3.46%… Continue reading Figures Show ITV3 Getting Off To Flying Start

Freeview will today tell the Government that the cost to consumers of converting Britain to digital television is likely to be in the region of £1 billion, a third more than previously estimated.Research commissioned by Freeview shows that the cost of digital terrestrial television more than doubles for nearly a third of those who buy… Continue reading Digital Britain Will Incur £1 Billion Bill

ITV enjoyed a rise of 0.47% on its share price yesterday, closing at 107žp. The broadcaster was preparing to publish the results of research into the effectiveness of television advertising on sales, forming part of its recently launched Values of Fame marketing campaign.The results mark the culmination of eight years of research by ITV, which… Continue reading Sharewatch: ITV Rises As Ad Research Nears Completion

In an industry where reach used to be the priority (now that is only the case in less mature markets such as Africa, India, Pakistan and China), connection strategies are now key, according to Frank Harrison, strategic resources director at ZenithOptimedia Worldwide.In an important, extensive presentation at the MRG Madrid Conference, (that would certainly have… Continue reading ZenithOptimedia’s Harrison Suggests New Research Tool

class=”article”>The Media Research Group conference in Madrid attracted papers and presentations from every area of the industry. Derek Jones, managing director of MediaTel Group, takes a look at the best and the worst that the conference had to offer…The MRG 40th Anniversary conference ended on Friday rather as it had begun – a little weakly… Continue reading NewsLine Comment: Derek Jones – MediaTel Group

The BBC has announced plans to rein in its £111 million internet operations and close a raft of websites in response to criticism from a review commissioned by the Government earlier this year.The Corporation’s board of governors yesterday published their response to the Graf review and outlined a new remit for bbc.co.uk, which has come… Continue reading BBC Announces Radical Shake-Up Of Online Operations

Trinity Mirror has announced the appointment of Georgina Crace as managing director of its regional newspaper business, following the departure of Stephen Parker earlier this year.Crace is currently managing director of IPC Advertising and managing director of the Wallpaper* Group and will take up her appointment with Trinity on 2 February 2005.The new role will… Continue reading Trinity Mirror Appoints New MD For Regional Newspapers

Many countries have experienced impressive growth in the popularity of digital television, but none are expected to have 100% digital penetration until 2014, says a new report from Informa Media Group.The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital penetration, with… Continue reading Full Digital TV Penetration Not Expected Until 2014

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers. Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures