More Industry News articles

Sky has become the latest broadcaster to sign a deal with Zip TV in a move that brings together two of the biggest players in interactive advertising.The deal will allow viewers of Sky’s range of digital television channels to access interactive advertising campaigns using technology and bandwidth from Zip TV consortium, which includes Honda, COI,… Continue reading Sky Media Zips Up Interactive Advertising Deal

Over half of UK households can now access the internet from home, says the latest report from the Office of National Statistics (ONS).From April to June 2004, over 52% (12.8 million) of households in the UK could access the internet at home, compared to just over 9% (2.2 million) in the same quarter of 1998.According… Continue reading Research Shows 52% of UK Households Now Online

The Securities and Exchange Commission has asked several US newspapers to disclose information about its circulation practices, following investigations at Hollinger International which showed figures at the publisher’s Chicago Sun-Times title had been inflated over several years. Yesterday the New York Times defended the integrity of its circulation figures after the SEC approached the group,… Continue reading SEC Investigates US Newspaper Circulation Data

IPC Country & Leisure has announced a major revamp for its Web User magazine, comprising a new look, increased pagination and more content debuting in its 14 October issue.As part of the change the magazine will include a printed copy of its digital brand, Downloaded. The addition will appear in a new centre section, giving… Continue reading IPC Reloads Web User With More Content

Nearly half of UK business leaders expect to increase their email marketing budget within the next year, according to research carried out by digital marketing group, Interactive Prospect Targeting (IPT). According to research carried out by IPT, 36% of the 180 UK business leaders surveyed said, they are expecting to increase spending on email marketing… Continue reading Advertisers Set To Increase Email Marketing Budgets

Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscalis European websites. The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by… Continue reading Tiscali Strikes A Deal With Google AdWords

The Daily Telegraph is to abandon its five year-old media section as part of a change of emphasis that will see it focus more on its key strengths and less on specialist sections.Today’s media section will be the paper’s last and instead there will be an increased focus on foreign reporting and City coverage, both… Continue reading Telegraph Calls Time On Weekly Media Section

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies. The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new… Continue reading Digital Refuseniks Targeted By New Uptake Push

MegaPoster has launched a unique package of giant banner sites designed to provide advertisers with maximum exposure in the all-important pre-Christmas period.The eight-site Christmas Retail Pack, which is thought to be the first of its kind, groups together a number of high-profile retail banner locations in the centres of key cities including London, Birmingham, Manchester,… Continue reading MegaPoster Launches Christmas Retail Pack

ITV Sales has appointed Mark Trinder, former head of marketing communications at Woolworths, as its new head of advertiser relationships, replacing Mark Butterfield, who stepped down earlier this year.Trinder will take up the new role in January next year with responsibility for developing longterm relationship with advertisers and showing how the ITV portfolio of channels… Continue reading ITV Sales Appoints Trinder As Advertising Boss