Hachette Filipacchi has appointed Annabel Brog as editor of its market leading teenage magazine Sugar ahead of a planned relaunch of the title next year.Brog, previously deputy editor of Emap’s teen glossy Bliss, takes up her new position at the start of next month, replacing Nick Chalmers who is moving on oversee new magazine ideas… Continue reading Sugar Appoints New Editor Ahead Of Redesign
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Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.In a pre-close trading update, Future Network said that it hopes to launch two new US… Continue reading Future To Launch Raft Of Titles Over Next Year
MSN has secured a six-figure advertising deal with Sky One to promote its new teen drama, Hex, in the run up to its launch later this month.The online campaign is designed to build audience anticipation by gradually leaking information about the show, which follows the story of Cassie, a student who discovers she is cursed… Continue reading Sky Signs Advertising Deal To Put Hex On MSN
ITV Sales is increasing its attempts to introduce a more customer focused approach to business with the appointment of specialist consultancy, The Foundation.Launched by former DFGW managing director Charlie Dawson five years ago, The Foundation will work alongside senior members of the ITV Sales team to help develop a new culture based around the needs… Continue reading ITV Sales Moves To Strengthen Client Focus
Outdoor advertising heavyweight Maiden saw an unexpectedly poor day’s trading yesterday, losing 0.43% to close at 231˝p, despite the company announcing two new account wins to strengthen its burgeoning rail advertising business (see Maiden Expand Rail Business With New Account Wins).The contract wins with the Go Ahead Group’s New Southern Railway and Thameslink subsidiaries should… Continue reading Sharewatch: Maiden Dips Despite Rail Wins
New forecasts from the Digital Radio Development Bureau predict a massive boom in popularity for DAB digital radio, rising by a staggering 1200% from around one million sets currently in British homes to 13 million by 2008.The DRDB’s Five-Year DAB Digital Radio Forecast predicts that around 29% of British homes will posses a digital radio… Continue reading Third Of UK Homes To Have Digital Radio By 2008
Maiden Outdoor has further strengthened its rail advertising business with two new account wins with the Go Ahead Group’s New Southern Railway and Thameslink subsidiaries.The two-and-a-half year deal with New Southern Railway begins immediately and covers key commuter stations such as East Croydon, Brighton and Balham. The Thameslink deal also starts straight away and gives… Continue reading Maiden Expand Rail Business With New Account Wins
Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005. In a pre-close trading update, Future said that it hopes to launch two new US… Continue reading Future To Launch At Least Nine Magazines In Next 12 Months
The city of Durham will get its own dedicated FM radio station under new proposals being put forward by media super-regulator Ofcom.Potential bidders have been invited to pitch for the FM licence, which is expected to air for the first time in midway through next year. The adult population of the area is believed to… Continue reading Ofcom Advertises New FM Licence For Durham
Channel 4 has announced a sponsorship deal with electronics manufacturer Sony, which will see the firm’s iconic Walkman brand sponsor the broadcaster’s fortcoming UK Music Hall of Fame.The six-week deal will link Sony’s new hard disc HDI Network Walkman with Channel 4’s run down of contemporary musicians and artists from the past five decades. The… Continue reading Channel 4 Secures Sony To Sponsor Music Hall Of Fame
