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First Radio Sales has secured the contract to sell airtime for Juice 107.2, the radio station for Brighton and Hove, to national advertisers and their agencies.The station, owned by Forever Broadcasting, reaches an audience of around 43,000 in the Sussex area each week and commands over 300,000 listening hours. It is aimed at a core… Continue reading First Radio Sales Secures Juice 107.2 Account

ITV has signed up Pedigree, the Masterfoods petfood brand, to sponsor its flagship daytime magazine show, This Morning, in a deal that includes an extensive interactive element.As well as broadcast sponsorship on ITV1, the fully integrated package will see This Morning‘s red button application feature branded banners and a specially designed Pedigree section with an… Continue reading ITV Sales Bags Flagship Sponsor For This Morning

Merrill Lynch has lowered its US and global advertising forecast as a result of increased pressures and competition faced by the US radio industry. US advertising is now expected to grow by 6.3% in 2004 and 5.1% in 2005, down from 6.5% and 5.2% previously. The global advertising forecast has also been lowered, this is… Continue reading Merrill Lynch Lowers US And Global Ad Forecasts

Online advertising spend looks set to overtake that of radio by Christmas following a period of sustained growth, according to new figures from the Internet Advertising Bureau and PriceWaterhouseCoopers. Online had not been expected to overtake radio in terms of adspend until 2007, but the latest research shows that the rapid growth of paid-for search… Continue reading Online Adspend To Overtake Radio By Christmas

The UK’s largest commercial broadcaster, ITV, saw a rise yesterday, adding 1.17% to close at 108źp. Last night saw the company launch its latest digital channel, ITV3, aimed at older viewers and designed to broaden the broadcaster’s portfolio of viewers.A last minute deal with BSkyB allowing ITV to purchase its 49.5% share in multi-channel operation… Continue reading Sharewatch: ITV Rises As Digital Channel Goes Live

Radio ratings body RAJAR is today going to the High Court to persuade a judge to throw out a lawsuit from Kelvin MacKenzie’s Wireless Group which claims that alleged research “flaws” have under estimated the size of its audiences.Lawyers for RAJAR will argue that the audience measurement body’s recent decision not to immediately introduce electronic… Continue reading RAJAR Moves To Have MacKenzie Law Suit Thrown Out

The Daily Mirror turned its pages green today with a special supplement designed to promote the launch of animated comedy Shrek 2 on DVD.The 12-page newspaper-within-a-newspaper will be printed with a green wash throughout. It will feature Mirror regulars such as the 3am column and Homes & Holidays, each with their own specially created Shrek… Continue reading Daily Mirror Goes Green For Shrek 2 DVD Launch

Online advertising spend looks set to overtake that of radio by Christmas following a period of sustained growth, according to new figures from the Internet Advertising Bureau and PriceWaterhouseCoopers.Online had not been expected to overtake radio in terms of adspend until 2007, but the latest research shows that the rapid growth of paid-for search and… Continue reading Online Adspend To Overtake Radio By Christmas

ITV has announced the purchase of Sky Ventures’ 49.5% share in multi-channel operation Granada Sky Broadcasting for £10 million, a move which brings ITV3 to Sky in place of GSB’s Plus.ITV’s third entertainment channel made its debut on digital terrestrial television, digital cable and digital satellite last night at 9pm, broadcasting to around 13 million… Continue reading ITV3 Launches On Sky Following GSB Acquisition

The Daily Telegraph has more readers on Saturday than any other day of the week, according to new research designed to be used as a planning tool by advertisers and their agencies.The latest Telegraph Sections study shows that after the main news, the Telegraph magazine is the most popular part of Saturday’s edition, attracting 88%… Continue reading Saturday Revealed As Top Day For Telegraph