More Industry News articles

Hachette Filipacchi has announced the appointment of Tony Long, former publisher of Natmags’ Good Housekeeping magazine, as the company’s new director of sales, with responsibility for advertising sales across the company’s magazine portfolio.The move brings Long to Hachette from rival magazine giant, the National Magazine Company as the French business celebrates its second year of… Continue reading Hachette Raids NatMags For New Sales Director

Giant poster contractor BlowUp Media has announced the purchase of rival banner specialist MegaPoster in a deal which gives the company a majority share of the giant poster market in the UK.The move makes BlowUp the only large-format contractor with national coverage of the UK, enabling it to cater for clients with large advertising requirements… Continue reading BlowUP Inflates Portfolio With MegaPoster Purchase

ITV2 has secured Northern Rock to sponsor its coverage of Newcastle United’s UEFA Cup games, beginning with the team’s first home outing against Dinamo Tibilisi on 4 November.The finance brand will also sponsor Newcastle United’s away game against Sochaux on 25 November and the home game against Sporting Lisbon on 16 December.The deal, which includes… Continue reading ITV2 Secures Sponsor For Toon Army’s UEFA Matches

The Advertising Standards Authority today takes over responsibility for handling complaints about television and radio commercials in one of the biggest shake-ups of advertising regulation in recent years.Media super-regulator Ofcom has contracted out the rules governing broadcast advertising to the ASA, in a move that will see the watchdog widen its existing remit from press… Continue reading ASA Extends Powers Under New Regulatory Regime

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence. The Times also… Continue reading Sharewatch: Independent Rises With Tabloids In Focus

The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’.The BBC’s director of new media and technology, Ashley Highfield, appealed for the ‘collaboration and co-operation’ of the industry’s key players to launch a digital… Continue reading BBC Sets Out Vision For Broadband Britain

Continued rumours of a sell off for the BBC’s commercial arm, BBC Worldwide, indicate that the Corporation will embark on a profit-doubling programme before auctioning off the division in two years’ time.According to reports, the move could “fatten up” the BBC’s revenue-producing commercial arm, potentially adding an extra £1 billion to the value of the… Continue reading BBC To Double Worldwide Profits Before Sell Off

The Interactive Advertising Bureau has appointed integrated brand and design agency Neoco Design to revamp its corporate identity and assist in the push to accelerate internet advertising spend.The appointment of Neoco will help the IAB handle a raft of recent marketing communications initiatives, as well as unify the IAB brand in anticipation of a growth… Continue reading IAB Appoints Agency To Boost Image In Online Push

Ofcom has today tightened the rules governing alcohol advertising on television following a prolonged consultation period with advertisers and industry trade bodies.The revised code significantly strengthens the regulator’s existing rules on the promotion of alcohol, banning several widely used advertising strategies and seeking to protect the under-18s from adverse advertising-based influences.The code now requires advertisements… Continue reading Ofcom Finalises Revamped Alcohol Advertising Code

Independent saw last week’s largest rise, climbing by 3.59% to close at 158žp on Friday, as news of tabloids and compact editions dominated headlines.Amongst the week’s news was the reveleation of a research partnership between The Independent and The Times, designed to investigate the advantages of small-form newspapers and boost advertiser confidence (see Times And… Continue reading 01.11.04