More Industry News articles

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

BBC Worldwide has appointed Alix Tidmarsh as its new marketing director amid ongoing speculation that the Corporation’s commercial arm might be floated on the stock market or sold-off completely.The new role will see Tidmarsh, currently head of factual marketing, oversee BBC Worldwide’s company-wide marketing projects with responsibility for non-children’s television and consumer publishing-related projects, as… Continue reading BBC Worldwide Appoints New Marketing Director

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference

Interactive advertising channel Zip TV has secured Five as the latest commercial broadcaster to use its services, which allow brands to run interactive campaigns across multiple channels without changing the format or design of commercials.The deal follows an identical agreement between Zip and IDS earlier this year and allows viewers to jump from Five’s digital… Continue reading Five Joins Zip TV For Interactive Advertising

Currently, around 500 television stations stream news or weather forecasts on their websites but only 15% sell related commercial or sponsorship slots, however, this figure is set to triple by the end of this year, says a new report. According to Borrell Associates, although a handful of television stations and newspapers have been streaming video… Continue reading Video Streaming To Open Up Another Ad Revenue Channel

ITV’s Fantasy Football has escaped censure from media super-regulator Ofcom following a series of complaints concerning the series’ sexual content and references to the nationalities and religions of presenters and guests.The series, hosted by David Baddiel and Frank Skinner and following this year’s European Championships, was criticised by viewers for its depiction of England coach… Continue reading Fantasy Football Dodges Ofcom Over Complaints

MediaTel.co.uk has created a wall chart to highlight the extent of data now available. The wall chart has been sent to all MediaTel.co.uk subscribers – with the chance to win £100 of shopping vouchers on each of the first three days this week.On the back of your wall chart you will find a number unique… Continue reading MediaTel Wallchart – Today’s Winning Number

The UK’s radio groups saw a disappointing week, as broadcasting giants GWR and Capital announced the details of their proposed merger, only to see their share prices slide by 4.04% and 4.70% respectively.The proposed £711 million merger will create a single broadcaster controlling more than 40% of the radio advertising market. The single sales house… Continue reading Sharewatch: Radio Groups Dip Amid Merger News

Telecoms giant BT has announced a drop in price for its entry-level broadband service to £17.99 per month in a move that brings it in-line with its competitors in the budget broadband market.BT’s Broadband Basic package was previously priced at £19.99 per month, giving customers internet access at 512k with a monthly usage limit of… Continue reading BT Slashes Broadband Price To Compete In Budget Market

The UK marketing industry remains in an up-beat mood with sales expected to rise by a total of 8.5% over the coming year, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals shows that marketers are confident they can achieve ambitious sales targets… Continue reading UK Marketers Up-Beat As Sales Continue To Rise