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ITV has joined forces with interactive television specialists, pushbutton TV to step up the amount of interactive advertising offered on their channels.The recent success of interactive ads on The X Factor, Hells Kitchen and I’m A Celebrity…Get Me Out Of Here! has helped advertisers to see the power that interactive broadcasting can offer.ITV started to… Continue reading ITV To Boost Interactive Advertising Quota

UBC Media has secured the contract to provide 23 Capital Radio stations with traffic and travel information based on data from its provider, Trafficlink, building the company’s profile and adding significantly to its travel client portfolio.The move will see UBC handle traffic updates on a range of Capital-owned stations, including Capital FM, XFM, BRMB and… Continue reading UBC Bags Capital Traffic And Travel Contract

Sky has secured a major advertising deal with film distributor Buena Vista International which will see the company take out a full commercial break on the broadcaster’s dedicated pub sports channel, creating an innovative big-screen promotion for its forthcoming release, National Treasure.The initiative takes advantage of the screens installed in tens of thousands of pubs… Continue reading Sky Secures Buena Vista For Pub Advert Takeover

Media watchdog Ofcom has begun investigations into the BBC’s dealings with the Football Association to acquire the exclusive broadcast rights to FA Cup matches following a complaint by Kelvin MacKenzie’s Wireless Group earlier this year that the Corporation has used its guaranteed funding to grossly outbid competitors.TWG claimed that the corporation was abusing its position… Continue reading Ofcom Investigating BBC Over Anti-Competitive Rights Bids

The Financial Times has announced the closure of its Creative Business media section just a month after denying reports that the supplement was to fold, the section will now be wound down with media news instead being incorporated into the main newspaper on a monthly basis.The closure is due to a failure by the 16-page… Continue reading FT Pulls The Plug On Creative Business

David Levin, chief executive of Symbian has been named as the new chief executive officer of publishing and media group United Business Media PLC. He will succeed Lord Clive Hollick in April of next year after Lords Hollick’s decision to step down from the group after 30 years.On assuming the position Mr Levin is expected… Continue reading United Business Media Announces New Chief Executive

ITV sales have employed web analysts Webtrends to design a tracking device which will give them a better insight and understanding into their customer and visitor usage of its flagship site www.itv.com. ITV.com attracts five million visitors per month and the new service will play an important role in feeding information back to ITV giving… Continue reading ITV Targets Website Users

Spam emails are set to rise next year, with legitimate email falling from 12% to 8%, says email security provider Postini. The company also forecast that Directory Harvest Attacks (DHA), an attempt by hackers to steal a businesses email directory and send spam, will increase by 25% in 2005 and that most victims won’t even… Continue reading Spam Increasing In 2005

David Levin, chief executive of Symbian has been named as the new chief executive officer of publishing and media group United Business Media PLC. He will succeed Lord Clive Hollick in April of next year after Lord Hollick’s decision to step down from the group after 30 years. On assuming the position Mr Levin is… Continue reading United Business Media Announces New Chief Executive

3 Mobile is planing legal action against the Government media watchdog, Ofcom, to recover some of the one billion that it paid on the launch of its next generation mobile network, according to today’s Times reported. 3 is the only mobile phone company to hit the regulations set out by the Government when it bid… Continue reading 3 Mobile Plan To Sue Government