More Industry News articles

The Telegraph celebrates the tenth birthday of its online operations this month, marking the occasion with a radical redesign and a host of promotional activities.The revamp will ensure that the 30 channels featured on telegraph.co.uk are unified in look and feel, as well as introducing a new film channel and fashion pages.The new content will… Continue reading Telegraph Marks Online Centenary With Revamp

Capital Radio’s proposed £711 million merger with GWR could be delayed by up to six months if advertisers and rival radio groups call for a Competition Commission enquiry into the deal.Influential advertising groups ISBA and the IPA are concerned that the merged entity, which would control more than 40% of national radio advertising revenue, would… Continue reading Capital/GWR Merger Could Face Competition Enquiry

ITV Sales will next week launch its long-awaited ‘Values of Fame’ marketing programme in an attempt to convince brands of the benefits of television advertising.The campaign, which has been developed as part of ITV’s effort to become more client focused, will centre around the proposition that television is the medium that best guarantees advertisers the… Continue reading ITV Launches Campaign To Boost Television Advertising

The BBC has launched its vision for a broadband Britain by calling on the Government and the new media industry to work together to avoid the creation of a ‘digital underclass’. Delivering the keynote speech at last week’s Broadband Britain Summit, Ashley Highfield,the BBC’s director of new media and technology, appealed for the collaboration and… Continue reading BBC Pushes For Broadband Britain

By 2010, a third of the UK population will have access to a PVR, providing viewers with the ability to skip commercials. New research from Starcom states that there are 420,000 PVRs currently in use in the UK. This figure is predicted to increase to 5 million in the next four years, as penetration is… Continue reading PVRs Penetration To Reach 30% By 2010

Digital video recorders (DVR) are set to enjoy massive growth over the next five years, says a new report from Informa Media, with penetration expected to reach 11% of television households worldwide. By the end of this year, just over 9 million homes are predicted to own a DVR, however this figure is expected to… Continue reading DVRs Set To Become Essential Household Items

Almost half of all mobile customers can now access the internet via their phones, according to the latest quarterly figures from the Mobile Data Association. The data from UK network operators 02, Organge T-Mobile and Vodafone shows that the number of WAP-enabled devises topped the 24 million mark in the three months to June, an… Continue reading Half Of UK Mobile Customers Now Use WAP Services

A healthy day’s trading amongst media stocks yesterday saw few companies lose value on their share price. Independent maintained a steady performance, sticking at 158žp as the company unveiled plans for new research into compact newspapers in collaboration with The Times.The new initiative is designed to boost the advertising revenues of both newspapers’ compact editions… Continue reading Sharewatch: Indy Steady As Tabloid Research Begins

As reported this morning, The Times has confirmed that it is to drop its broadsheet edition from Monday, publishing in tabloid only format from Monday to Saturday.The move leaves only the Sunday Times in broadsheet format, completing the newspaper’s gradual transition to tabloid only publication which has seen its large-format being phased out in Scotland,… Continue reading Times Confirms Tabloid Only Publication From Monday

Channel 4 has secured Pizza hut as the sponsor of The Simpsons, which makes its long-awaited debut on the channel next Friday.The Simpsons will form a key part of Channel 4’s autumn schedule and the sponsorship is thought to be one of the broadcaster’s biggest as it seeks to recoup the £700,000 per episode that… Continue reading Channel 4 Calls In Pizza Hut To Sponsor The Simpsons