Satellite broadcaster BSkyB saw its share price slide by 0.89% yesterday as it announced plans for an ambitious share buyback scheme. The move has yet to be given the all clear by investors, but would enable The News Corporation, parent company of The Times, to increase its stake in the company from 35.3% to 37.2%.The… Continue reading Sharewatch: BSkyB Dips As Share Buyback Plan Unveiled
Fledgling digital television channels BBC Three and BBC Four are providing poor value for money and are doing little to drive digital take-up, according to an independent review carried out for the Government.A wide-ranging report conducted by the London Business School’s marketing professor Patrick Barwise, looked at the performance of BBC Three, BBC Four, CBBC… Continue reading BBC Three And Four Provide Poor Value For Viewers
Sky Media, the advertising sales division of BSkyB, has extended its agreement to sell airtime for the Hallmark Channel for a further three years.The new contract will take effect from 1 January 2003, ensuring that Sky Media remains the sole airtime sales representative for the Hallmark Channel, continuing a partnership which has been in place… Continue reading Sky Media And Hallmark Extend Airtime Sales Deal
Independent News & Media saw its share price falter yesterday, losing 0.17% to close at 150p ahead of news that its is considering a 30% sell-off to raise funds for a major marketing push for the flagship broadsheet title, the Independent. The move is believed to be the brainchild of INM chief executive, Ivan Fallon,… Continue reading Sharewatch: Independent Down Ahead Of Marketing Plans
The National Magazine Company has today unveiled its latest foray into the women’s weekly celebrity market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is backed by a £16 million marketing spend and has been in development for under a year, is hailed by… Continue reading First Issue Review: Reveal
The board of ITV has today confirmed that it has completed the 25% acquisition of Scottish Media Group’s stake in breakfast television franchise, GMTV. Further to the earlier announcement on 10 May 2004, ITV has increased its stake in the highest rated UK breakfast time programme to 75%, with The Walt Disney Company owning the… Continue reading ITV Completes Acquisition Of GMTV
The BBC claims that it would lose over £500 million in revenue if it were transformed into a subscription only service, resulting in the loss of quality programmes and an inability to meet its social and political obligations.The Measuring the Value of the BBC survey claims that ten million households would lose access to the… Continue reading A Subscription Only BBC Would Lose £500 Million
Global market research group, Aegis, has this morning announced the acquisition of a 51% stake in one of Korea’s largest digital marketing company, Agency W, from its chief executive and sole owner, John Lyul Baik. Agency W will become part of Isobar, the group’s recently launched digital network and becomes the third acquisition for Isobar… Continue reading Aegis Acquires Korean Digital Marketing Group
More young people in the UK claim to read a national newspaper during the average week than visit the pub, according to the latest research from the Newspaper Marketing Agency.The first detailed study of youth reading habits shows that a whopping 77% of hard-to-reach 16 to 24 year-olds read a national title on a weekly… Continue reading Young People Prefer Newspapers To Pubs
Independent News & Media, the parent group behind The Independent, is reported to have offered rivals the chance to buy a minority stake in the newspaper in a bid to raise capital for a major marketing push. According to this morning’s The Times, Sir Anthony O’Reilly, executive chairman of publishing group Independent News & Media… Continue reading The Independent Invites Rivals To Buy A 30% Stake
