More Industry News articles

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

ITV’s talk-show stalwart, Trisha Goddard, is leaving the network after more than six years at the centre of its daytime schedule to join rival commercial broadcaster, Five.Goddard, who has had her own show on ITV since 1998, has agreed a two-year deal with Five that will see her join the channel in early 2005 to… Continue reading ITV Talk-Show Stalwart Jumps Ship To Five

Centaur Holdings, publisher of Money Marketing and Marketing Week, has experienced strong revenue growth during the second half of this year, pushing pre-tax profit to £3.4 million.The group, which was AIM listed in March this year, has saw turnover increase by 9% to £68.3 million for the year ending 30 June 2004, while advertising revenue… Continue reading Centaur Encouraged By Revenue Recovery

The popularity of text messaging in the UK continued to grow during August, despite this traditionally being a quiet period as schools break-up and families head-off on holiday.The latest official figures from the Mobile Data Association show that a total of 2.19 billion person to person text messages were sent across the UK’s four GSM… Continue reading No Summer Break For Text Messaging Growth

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’. In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates… Continue reading Outlook At UBC Media ‘Positive’

Opus Manchester has secured a wide-ranging deal with sound system specialist Bose to become the multi-platform sponsor of Classic FM at the Movies.The sponsorship, designed to promote the new Bose lifestyle system, begins on 4 October for eight weeks and includes on-air trails and exposure through Classic FM’s television, online and magazine properties, as well… Continue reading Bose Sound Systems To Sponsor Classic FM Movie Show

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming. The media super-regulator yesterday published a wide ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense… Continue reading ITV Welcomes Ofcom’s Public Service Proposals

FMCG brands are the greatest beneficiaries of internet advertising with the average online campaign helping to raise brand awareness by as much as 5.9%, according to the latest research.A new study from European Interactive Advertising Association found that online marketing raises brand awareness by an average of 5.4% across all sectors, with FMCG campaigns creating… Continue reading FMCG Brands Benefit Most From Online Advertising

Centaur Holdings, publisher of Money Marketing and Marketing Week, has experienced strong revenue growth during the second half of this year, pushing pre-tax profit to £3.4 million. The group, which was AIM listed in March this year, has saw turnover increase by 9% to £68.3 million for the year ending 30 June 2004, while advertising… Continue reading Centaur Encouraged By Ad Revenue Recovery

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The media super-regulator yesterday published a wide-ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense once the… Continue reading ITV Welcomes Ofcom’s Public Service Proposals