Consumer magazine publisher Future Network was seen in focus yesterday with shares rising by 0.88% to close at 56˝p after revealing plans to launch at least nine new magazines over the next twelve months as part of a vigorous expansion programme.The company said that it hopes to launch two new US magazines in 2005, Future… Continue reading Sharewatch: Future Network Boosted By Expansion Plans
Five has secured Midway Games as the exclusive broadcast sponsor of it new factual entertainment show, Boxing Academy, which launches on the channel later this year.The deal runs from 18 October to 15 November and sees Midway promote its new fighting game, Mortal Kombat: Deception, through a package of five-hour long programmes and a live… Continue reading Five Secures Sponsor For Boxing Academy Show
Film studio Twentieth Century Fox is to team up with Mobile 365, formed from the recently merged Mobileway and InphoMatch, to create a wide-reaching wireless campaign for the company’s Alien Vs Predator film.The deal will offer film fans exclusive wallpaper and ring tones for their mobile phones, themed on the autumn blockbuster. The exclusive images… Continue reading Mobile Marketing Pushes Alien Versus Predator Film
Although Europe has nearly twice the number of television households as North America, it is dragging behind its US cousins in terms of digital penetration, however that might be about to change, says a new report. By 2010 there will be nearly 238 million television households in Europe with just 53% subscribing to a cable… Continue reading Free Terrestrial TV Holding European Digital Penetration Back
ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as world-wide advertising confidence holds despite oil and consumer uncertainties.After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising expenditure… Continue reading Advertising Market Looks Set To Grow By 6.2%
ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004
The BBC has revealed that its latest high-profile signing, Graham Norton, is to present a new dancing talent-competition called Strictly Dance Fever.The show follows the success of the the BBC’s Strictly Come Dancing and aims to capitalise on the current wave of interest in amateur dancing by giving thousands of ordinary people the chance compete… Continue reading Norton To Front Come Dancing Spin-Off For BBC
The number of WAP pages being viewed by mobile phone users is still on the increase with August’s figure climbing by 22.7% compared with the same period in 2003, according to the latest figures from the Mobile Data Association. Allowing for seasonal differences, the August figure takes the MDA’s cumulative recorded WAP page impressions to… Continue reading Wap On The Rise As Olympics Boosts Multimedia Services
Visitors to London’s Transport Museum will soon be able to step back through the ages of advertising on the capital’s transport networks, as Viacom Outdoor prepares to sponsor the museum’s new art gallery in Covent Garden.The £180,000 sponsorship forms part of a major re-development of the London Transport Museum beginning next year. The new art… Continue reading Viacom To Sponsor London Transport Museum Gallery
Jobs at WPP’s newly acquired American advertising group, Grey Global, will be cut by almost 7%, in a bid to reduce costs and boost profits. According to today’s The Times, one in six jobs will be culled at Grey’s London office by WPP, the world’s second largest advertising agency, which acquired Grey last month for… Continue reading WPP To Cut 17% Of Jobs At Grey
