More Industry News articles

Emap’s weekly teen magazine Sneak unveils a new look this week following in-depth research carried out over the summer to boost circulation.The revamped title will carry a new design and logo aimed at making it more eye catching on the shelf, as well as a range of new content specially tailored to appeal to its… Continue reading Emap Sneaks In Redesign Of Weekly Teen Title

The rumours surrounding a merger between Channel Four and Five were given another boost when RTL boss and majority owner of Five said the group would be ‘prepared to go in to a minority position’ if the television broadcasters decided to team up. RTL, which owns two-thirds of Five and United Business Media, which owns… Continue reading RTL Expresses Interest In C4 and Five Merger

Chrysalis Radio’s flagship Heart 106.2 recently revamped its image and hiked up its adspend by around 20% in an attempt to knock arch-rival Capital 95.8 off the top spot in London. The station’s head of marketing, Tina Finch, explains the strategy behind the decision…The past decade has seen the UK’s radio industry go from strength… Continue reading NewsLine Column: A Brand New Heart

Cambridge has become the latest area of Britain to benefit from locally broadcast DAB digital radio content following the creation of a new multiplex by NOWdigital.The multiplex will offer local residents a range of radio services, including existing stations such as Q103, Classic Gold, Vibe FM and BBC Radio Cambridgeshire in digital quality, as well… Continue reading Boost To DAB Radio As Cambridge Gets Local Multiplex

The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups

BBC Worldwide’s new upmarket food and travel title Olive has formed a unique partnership with women’s website Handbag.com to provide a range of food content on the women’s website.The deal will see Olive play a major role in Handbag.com‘s food pages including monthly updated features such as Simple Suppers and Food in Season, as well… Continue reading BBC’s Olive Signs Content Deal With Handbag.com

During September, a number of advertising forecasts for 2004 and 2005 were revised as solid recovery in Europe and the US kicked in. Carat, the world’s largest independent media agency network, grew its 2004 forecast from 5.3% to 5.7%, while 2005 was increased from 4.4% to 5.0%. The UK’s Advertising Association (AA) also revisited previous… Continue reading INSIGHTanalysis: Media Healthcheck – September 2004

The Times will this month underline its sponsorship of London Film Festival with an exclusive supplement and DVD, creating a 68-page guide to the event and giving readers a taste of more than 20 films.The special supplement, published in A5 format on Saturday 9 October, will feature interviews with major stars, actor and director profiles… Continue reading Times Backs Film Festival With Special Supplement

Classic FM has secured Sky as the exclusive sponsor of its daily drive-time show as part of wider brand marketing campaign recently launched by the satellite broadcaster.The six-figure deal will see Sky sponsor Drive-time with Mark Forrest for the next three months in a deal that marks the first partnership of its kind between the… Continue reading Classic FM Secures Sky For Drive-Time Sponsorship

The BBC has announced today that information technology group, Siemens, which acquired the BBC’s technology division in July, has been awarded a 10 year deal which will see the German based group delivering the Corporations technology services for the next ten years.The £2 billion two-part deal, which covers the purchase of BBC Technology and the… Continue reading Siemens Wins £2 Billion Deal From BBC Technology