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Hachette Filipacchi’s Flagship monthly fashion title Elle is teaming up with IT expert Hewlett-Packard to launch an online promotion giving readers the chance to become cover stars.The promotion will launch with advertorials in the European and Russian editions next month, directing readers to visit a specially created website at www.hp.com/uk/elle, where they can superimpose their… Continue reading Elle Teams With Hewlett Packard For Cover Star Promotion

Giant outdoor advertising specialist MegaPoster has been selected by popular beer brand Castlemaine XXXX to form the basis of a massive nation-wide advertising push.The FMCG brand will use MegaPoster sites in Bristol, Cardiff and Brighton over the next month as it moves to market itself on a large scale.The adverts have several executions, all building… Continue reading MegaPoster To Spearhead Giant Castlemaine Push

Hachette Filipacchi has secured long-standing drinks firm SodaStream as the sponsor of its forthcoming Inside Soap awards, giving the brand prime placement at both the ceremony, and within the magazine’s extensive coverage of the event.The awards, celebrating their 10th year, will be launched with a star-studded party in September, promising more glitz and glamour than… Continue reading SodaStream Cleans Up With Inside Soap Sponsorship

Advertisers in the UK seem to be showing very little interest in the 2004 Olympics with only 3% of marketing activity in the run-up and during the games related to the event, says a survey conducted by a global network of independent advertising agencies.Colorado based ICOM surveyed members in more than 25 countries and found… Continue reading UK Advertisers Place Little Importance On Summer Olympics

Advertisers in the UK seem to be showing very little interest in the 2004 Olympics with only 3% of marketing activity in the run-up and during the games related to the event, says a survey conducted by a global network of independent advertising agencies. Colorado based ICOM surveyed members in more than 25 countries and… Continue reading UK Advertisers Place Little Importance On Summer Olympics

The Real Radio network has announced its most high-profile station-led promotion to date, giving away £150,000 to lucky listeners, inviting them to hunt the station’s ‘man on the run’ on the streets of Wales, Scotland and Yorkshire.The network’s Fugitive campaign is designed to create a frenzy amongst listeners, with a daily bounty being offered to… Continue reading Real Radio Hunts Success With Fugitive Campaign

The popularity of text messaging looks set to get an even further boost as communications giant, British Telecom, has announced that land-line owners can now also join the texting revolution. New developments in technology has allowed BT to offer text-messaging services to home phone owners. Fixed line texting allows those who don’t have special SMS… Continue reading BT Launches Text Messaging For Land Line Phones

As internet shopping continues to boom, so does the number of people using credit cards online, with one-in-ten UK web-users now choosing this payment method, which has grown by five times in popularity since 1999. According to research by the Association for Payment Clearing Services (APACS), 10% of all credit card transactions now take place… Continue reading Online Credit Card Payments Surge

Week on week analysis of the UK’s media stocks shows BSkyB‘s poor mid-week performance hampering the company, leaving it unable to repair damage caused by shareholder disappointment over less than impressive subscriber statistics.The company’s failure to meet its own targets angered investors on Wednesday, and despite posting a staggering 65% increase in profits, the broadcaster’s… Continue reading Sharewatch: BSkyB Leads Downturn In Dismal Week’s Trading

WAP page impressions have grown by 42% to 4 billion over the past year, according to the Mobile Data Association, putting it on track to reach a total of 13 billion by 2004. Despite this being a traditionally quieter time because of the summer holidays, WAP has grown from 784 million pages since June 2003… Continue reading WAP Pages To Reach 13 Billion In 2004