More Industry News articles

Emap Communications has today announced that it has purchased the event that hosts the advertising world’s ‘Oscars’ – the Cannes Lions International Advertising Festival – for £52.5 million.The festival, which has been acquired from WJB Chiltern Trust, is the largest yearly gathering in the marketing world and each June over 8,000 advertising and marketing professionals… Continue reading Emap Acquires Oscars Of Advertising World For £52.5 Million

As internet shopping continues to boom, so does the number of people using credit cards online, with one-in-ten UK web-users now choosing this payment method, which has grown by five times in popularity since 1999. According to research by the Association for Payment Clearing Services (APACS), 10% of all credit card transactions now take place… Continue reading Online Credit Card Payments Surge

Cinema and movie fanatics will soon be able to download the latest blockbusters direct to their living room, as satellite giant Sky prepares to offer a pay-per-download purchase option for those desperate for the latest Hollywood releases.It is understood that the new scheme will be unleashed by Sky to combat the growing popularity of video-on-demand… Continue reading Sky To Sell Cinema By Satellite To Movie Buffs

WAP page impressions have grown by 42% to 4 billion over the past year, according to the Mobile Data Association, putting it on track to reach a total of 13 billion by 2004. Despite this being a traditionally quieter time because of the summer holidays, WAP has grown from 784 million pages since June 2003… Continue reading WAP Pages To Reach 13 Billion In 2004

Advertisers in the UK seem to be showing very little interest in the 2004 Olympics with only 3% of marketing activity in the run-up and during the games related to the event, says a survey conducted by a global network of independent advertising agencies.Colorado based ICOM surveyed members in more than 25 countries and found… Continue reading UK Advertisers Place Little Importance On Summer Olympics

The Real Radio network has announced its most high-profile station-led promotion to date, giving away £150,000 to lucky listeners, inviting them to hunt the station’s ‘man on the run’ on the streets of Wales, Scotland and Yorkshire.The network’s Fugitive campaign is designed to create a frenzy amongst listeners, with a daily bounty being offered to… Continue reading Real Radio Hunts Success With Fugitive Campaign

Week on week analysis of the UK’s media stocks shows BSkyB‘s poor mid-week performance hampering the company, leaving it unable to repair damage caused by shareholder disappointment over less than impressive subscriber statistics.The company’s failure to meet its own targets angered investors on Wednesday, and despite posting a staggering 65% increase in profits, the broadcaster’s… Continue reading Sharewatch: BSkyB Leads Downturn In Dismal Week’s Trading

The Daily Telegraph will begin its run up to the Olympic Games next week with the publication of an eight-page preview guide to the event, underlining its commitment to quality sports coverage.In addition to the Olympics coverage, the Telegraph will publish a supplement previewing the Premiership on 14 August featuring articles by Alan Hansen and… Continue reading Telegraph Bolsters Sports Coverage In Olympic Run-Up

The online research market in the UK will more than double in 2004 and rake-in a massive £160 million over the year, according to a marketing information agency. The report Online Surveys and Research – A Buyer’s Guide, published by E-Consultancy, says the UK will be using the web to conduct research as frequently as… Continue reading UK Online Research Market To Double In 2004

Cable and satellite entertainment giant UKTV is preparing to update its interactive channel guide, allowing viewers to search programme listings and receive text alerts to their mobile phone when a programme is about to begin.The new service is being created in partnership with the Digital Interactive Television Group and Broadsystem, forming an extension of UKTV’s… Continue reading UKTV Revamps Interactive Scheduling Services