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Broadband and digital TV provider, HomeChoice, has announced an extension to the range of its services, covering an additional 100,000 homes across London and the south-east, marking the company’s first venture outside the M25.The expansion will build upon the 1.25 million households already able to receive HomeChoice’s services, bringing an additional six telephone exchanges into… Continue reading HomeChoice Boosts Coverage To Customers Outside London

New research from IPC Innovator has revealed that sampling of beauty products in consumer magazines can increase product awareness, the chance of readers trying a product and the likelihood of further sales.The research, conducted in collaboration with advertising consultancy Sampling Innovations, consisted of telephone interviews with 1,000 Marie Claire readers and established key differences between… Continue reading IPC Reveals Power Of Sampling In Magazines

Market research group, Taylor Nelson Sofres (TNS), has today announced that pre-tax profits for the first half of 2004 has grown by a staggering 53% to £31.8 million, putting it well on track to meet this year’s targets. From January to June 2004, revenue growth improved by 5% as a result of encouraging improvements in… Continue reading TNS Well On Track To Meet This Year’s Targets

Advertising giant, WPP and two private equity firms, are each reported to be considering a £600 million bid for American advertising group, Grey Global. According to The Guardian, WPP chief executive, Sir Martin Sorrell, is expected to disregard shareholders concerns when he makes a bid for the last independent advertising network, with an offer just… Continue reading WPP Considering A £600m Bid For Grey Global

The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters. The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data,… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data

Confidence amongst city investors appeared to be growing yesterday, as the UK’s radio groups took centre stage on trading floors. Chrysalis put in a good performance, rising by 3.66% to 184p, while rival UBC Media soared by a massive 7.14%, appearing to put a turbulent week of ups and downs behind it.UBC recently confirmed its… Continue reading Sharewatch: Radio Groups Rising As Confidence Grows

ABC Electronic is attempting to boost growth in internet advertising in Scotland by offering free briefing sessions in Glasgow and Edinburgh later this month.The briefings, beginning on 9 September, follow earlier events held in January which proved popular amongst planners and buyers. Featuring speakers from some of Scotland’s online media buying companies, delegates will be… Continue reading ABC Electronic To Foster Web Spend With Free Briefings

The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters.The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data, enabling… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data

Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected.According to the agency, global spending on advertising in 2004 is now expected… Continue reading Carat Revises Adspend Forecasts Upwards

GWR’s The Mix network of radio stations has secured long-running coffee brand Nescafe Original as the sponsor of its Morning Crew breakfast show for the next 12 months, marking the biggest sponsorship deal yet negotiated by the network.The deal, worth £600,000, will run across all 35 Mix stations, with on-air activity supporting Nescafe’s current ‘Love… Continue reading Mix Listeners To Wake Up And Smell Nescafe