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US online consumer spending is set to grow three-fold from 2004, says a new report, with web sales predicted to account for 12% of all retail purchases by 2010. The report US eCommerce Overview: 2002 to 2010 by Forrester Research said, retail innovations and website improvements will boost this market from 4%, as new households… Continue reading Online Retail Sales To Triple By 2010

The latest consumer ABC results showed IPC’s Nuts and Emap’s rival Zoo sending shockwaves through the magazine market. Nik Vyas, group press director at ZenithOptimedia, explains how both titles have helped ensure the medium retains its place on advertisers’ media schedules…Last Thursday saw the bi-annual release of magazine audit figures. It’s an event that’s always… Continue reading NewsLine Column: Men’s Weeklies Make It Big

BSkyB has secured a deal with The Walt Disney Company to launch a Disney branded games service on its Gamestar interactive platform.The venture will see the new service, dubbed Disney Channel Play, being made available to all of Sky Digital’s 7 million customers through the Disney Channel, or via Sky’s existing Gamestar service.Content will be… Continue reading Sky Selects Disney For Interactive Games Service

Sponsoring this year’s Olympic games in Athens has a far greater impact on American consumers than it does on those in Europe, according to the latest research from Dynamic Logic.The independent marketing effectiveness researcher found that one in four North American consumers claims to pay closer attention to adverts that mention or have some kind… Continue reading Olympic Sponsorship Has Less Impact On Europeans

Internet giant MSN has announced its first foray into broadcast sponsorship with a wide-ranging deal to promote its instant messaging service via MTV’s new Icon 2004 programme strand.The deal will see MSN’s widely used communication software featured on MTV’s latest range of programmes, based around a particular band or recording artist and honouring their significant… Continue reading MSN Lands First Broadcast Sponsorship With MTV

The internet is becoming an increasingly vital part of our daily routine, but it still plays second fiddle to old-fashioned habits, according to a new report published this week.A survey carried out by the Pew Internet and American Life Project shows that 88% of Americans online admit the internet plays an important part in their… Continue reading Traditional Habits Still Dominate Online Alternatives

SUBtv has appointed Digital Media Sales to sell airtime across its rapidly expanding network of plasma television screens in student unions across the UK.The appointment leaves SUBtv, which launched earlier this year with the backing of venture capital firm Beringea, free to concentrate of sponsorship and advertiser funded programming, while utilising DMS to maximise airtime… Continue reading Student Media Network Appoints Sales House

The Sunday Times has produced a special eight-track CD featuring artists such as Morrissey, Belle & Sebastian and The Strokes to mark the summer music festival season.The Festival Fever 04 CD will be given away with copies of the broadsheet newspaper on August 22 in the London LWT/Carlton television area. It will be supported by… Continue reading Sunday Times Creates CD Of Summer Festival Music

High-definition television (HDTV) is set for rapid pick-up in Europe as 4.6 million households are predicted to have the new display technology by 2008. According to Datamonitor; Germany, the UK and France will lead the European roll-out but it wont be all good news for this market as high-prices and consumer confusion look set to… Continue reading Consumer Confusion Slows HDTV Success In Europe

UK companies are wasting thousands of pounds recruiting the wrong people for high-profile marketing roles they know nothing about, according to new research from a leading marketing recruitment consultancy.A wide-ranging study conducted by Marketing Professionals UK has shown that a staggering 63% of British bosses admit they know next to nothing about the variety of… Continue reading UK Companies Waste Thousands On Poor Marketing