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Although the internet increasingly plays a vital role in our daily routine, it still plays second fiddle to old-fashioned habits, says a new report. According to the Pew Internet and American Life Project, 88% of Americans online admitted the internet plays an important part in their day-to-day schedules, with two-third saying it played a major… Continue reading Traditional Habits Still Dominating Over Online Alternatives

German magazine publisher H Bauer finally ended speculation about its high-profile entry into the fledgling men’s weekly market last week with the launch of its much anticipated Cut magazine.The title aims to provide men with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles from the week’s newspapers. The… Continue reading H Bauer Launches Cut With Major Advertising Campaign

WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over. Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230… Continue reading Record Profits At WPP Spell End To Advertising Downturn

WPP chief executive Sir Martin Sorrell is this week expected to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.Analysts are expecting WPP’s half-year results to cheer embattled investors by revealing that underlying pre-tax profits at the world’s second largest advertising group have risen to £230 million,… Continue reading Record Profits At WPP Spell End To Advertising Downturn

A television ad for Virgin Mobile has been cleared of being indecent by Ofcom, despite complaints from more than 400 viewers that its depiction of one man helping another to use a urinal in a public toilet was offensive.Of the 427 complaints received by the super-regulator, the majority were offended by the implication of the… Continue reading Virgin Mobile Escapes Censure Over Toilet Humour

Broadcasting heavyweight ITV was way ahead of other media stocks last week, with shares rising by 5.17% to close at 101žp as rival companies continued to flounder with only a handful seeing positive growth.Last week ITV unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve the company’s… Continue reading Sharewatch: ITV Leads Pack As Media Stocks Stay Low

The Guardian continued to see its circulation decline last month, as the paper lost 4.5% compared with June as a result of intensified competition in the broadsheet market. However, the Guardian recently announced an intention to reduce its size, adopting the Berliner size and shape favoured by French newspaper Le Monde, in order to revive… Continue reading ABC National Newspaper Round-Up – July 2004

Outdoor advertising contractor Maiden has announced the promotion of Philip Miles to the role of group sales director in a move that reflects continued growth at the company following two significant account wins.The new role will see Miles, who has been national sales director for the last seven years, assume responsibility for all UK sales… Continue reading Maiden Bolsters Sales Team Following Account Wins

Undeveloped technology markets will fuel further growth in the telephone industry over the next few years, according to a report from a UK based telecoms research group. As many of the world’s early adopters of mobile telephones, such as Western Europe and North America, reach saturation, areas such as Africa and Latin America look set… Continue reading Emerging Telecoms Markets To Fuel Industry Growth

Five has acquired the exclusive broadcast rights to Friends spin-off series Joey after Channel 4 withdraw from an intense bidding war, claiming that the price for the programme had risen too high given the quality of a pilot episode.The price paid by Five is believed to have been around £250,000 per episode, more than double… Continue reading Five Wins Friends Spin-Off After Fierce Bidding War