More Industry News articles

The online gaming industry is finally here as a true mass market and is expected to generate revenues of $9.8 billion by 2009, as broadband acts as the driving force, says an industry research group. According to DFC Intelligence, the online gaming market in 2003 generated $1.9 billion but high hopes are now pinned on… Continue reading Online Gaming Industry Reaches The Masses

IPC’s Nuts is expected to beat Emap’s Zoo when the latest ABC results for the six months to June 2004 reveal debut circulation figures for the two rival men’s lifestyle magazines at midday tomorrow.Industry speculation suggests that Nuts will claim the top spot in the fledgling weekly sector with a circulation as large as 290,000.… Continue reading Nuts Could Beat Zoo In Latest Consumer ABC Release

The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test

Another dismal day’s trading left all but Chrysalis facing stalled or negative growth yesterday, as the radio broadcaster added 1.24% to its total to close at 183žp.Last month saw Chrysalis reveal strong financial results, with a like-for-like revenue increase of 20% ensuring the firm continued to outperform its peers in the radio sector (see Chrysalis… Continue reading Sharewatch: Chrysalis Bucks Trend As Media Stocks Fall

The Institute of Practitioners in Advertising has secured some of the UK’s biggest media owners to support the long-awaited launch of the industry’s first single-source media planning tool.The new TouchPoints initiative is the result of an extensive industry-wide consultation and has been created to fill the gaps between the existing trading currencies used across different… Continue reading IPA Unveils Single Source Media Planning Tool

The IPA has today launched a wide-ranging research initiative providing the advertising industry with a single source media survey. Lynne Robinson, research director at the IPA, explains why a credible multi-media measurement system is needed to boost the perceived professionalism of the industry …It seems that everyone, these days, is calling for multi-media measurement to… Continue reading NewsLine Column: Introducing Multi-Media Measurement

TiVo, the maker of the first digital video recorder, has announced plans to slash its price in the US by half to $99 in a bid to attract new subscribers. Launched five years ago, the subscription based company which allows users to record and pause live television, wants to drive its customer base up to… Continue reading TiVo Cuts Price To Drive Sales

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements. The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.… Continue reading Internet Advertising Set To Overtake TV’s ‘Intrusive’ Ads

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements.The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.As well… Continue reading Internet Advertising Set To Overtake Intrusive TV Ads

Profits at US advertising group, Grey Global, have doubled during the second quarter of 2004 to $10.8 million, putting the company in an even stronger selling position. The group, which is valued at $1.3 billion, is up for sale and advertising giants such as WPP and Havas have all been linked as possible bidders. Worldwide… Continue reading Profit Increase At Grey Gives Sale A Boost