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Television and radio continue to be the most popular form of entertainment and communication in the UK, despite consumers spending more time and money on ‘new media’ such as the internet and mobile phones than ever before. Figures released from the UK media regulator, Ofcom, show that television still has a large faithful following as… Continue reading TV And Radio Still Firm Entertainment Favourties

The Newspaper Society has launched a high-profile marketing campaign to highlight the strengths of the regional press as an advertising medium, in an attempt to build on its recent successes and attract more companies to the sector.The Newspaper Society claims that local press is the only above-the-line medium to have increased advertising revenue every year… Continue reading Newspaper Society Launches Advertising Campaign

A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage

Broadcast heavyweight ITV led media stocks in a resurgence yesterday, rising by 3.44% to close at 97žp as the company unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve its image by becoming more customer-centric.The company’s latest appointment of Maria-Isabel Jassies comes just days after Jane Carroll… Continue reading Sharewatch: ITV Rises As Media Stocks Bounce Back

i-vu, provider of interactive television screens for some of the UK’s top hair salons, has announced the appointment of Morgan Partridge as the company’s new commercial manager, charged with building advertising revenue and expanding the firm’s sales team.Partridge’s appointment brings a wealth of knowledge and experience to the company. Most notably Partridge has worked as… Continue reading i-vu Boosts Management To Grow Hair Salon Business

eMarketer predicts that US online advertising spending will hit $18.5 billion by 2008, with this year setting a record high of $9.1 billion – topping the previous high set in 2000 by $1 billion. According to the Ad Spending In The US report, 2004 will signal the second year of four predicted straight years of… Continue reading Record High Predicted For US Online Ad Spending

Competition amongst pop chart programmes looks set to increase as Channel 4 prepares to launch its answer to the BBC’s iconic Top Of The Pops, in the form of a Saturday morning music show counting down the chart as used by commercial radio stations.The new venture will be based on the recently launched Hit 40… Continue reading Channel 4 To Have A Pop At BBC Music Programming

Almost half of worldwide mobile users have internet access on their telephone but actual usage of the wireless internet is yet to match penetration levels, according to the July 2004 Mobinet report. Currently, Japan is leading the race for internet-enabled mobiles with nearly 80% penetration, with Europe at 47% and North America trailing in mobile… Continue reading Usage Of Mobile Wireless Internet Does Not Match Penetration

BBC Magazines has reached the milestone of half a million subscribers to its range of publications, marking a record-breaking response to increased investment by the company in subscription marketing.The number of customers now holding an annual subscription to a BBC title are up from 370,000 last September, when the Corporation’s magazine arm announced an increased… Continue reading BBC Magazines Celebrates Half A Million Subscriptions

The online gaming industry is finally here as a true mass market and is expected to generate revenues of $9.8 billion by 2009, as broadband acts as the driving force, says an industry research group. According to DFC Intelligence, the online gaming market in 2003 generated $1.9 billion but high hopes are now pinned on… Continue reading Online Gaming Industry Reaches The Masses