More Industry News articles

The Real Radio network has announced its most high-profile station-led promotion to date, giving away £150,000 to lucky listeners, inviting them to hunt the station’s ‘man on the run’ on the streets of Wales, Scotland and Yorkshire.The network’s Fugitive campaign is designed to create a frenzy amongst listeners, with a daily bounty being offered to… Continue reading Real Radio Hunts Success With Fugitive Campaign

Advertisers in the UK seem to be showing very little interest in the 2004 Olympics with only 3% of marketing activity in the run-up and during the games related to the event, says a survey conducted by a global network of independent advertising agencies. Colorado based ICOM surveyed members in more than 25 countries and… Continue reading UK Advertisers Place Little Importance On Summer Olympics

Global holdings group, Interpublic, has saw revenues jump 3% during the second quarter of 2004, with organic revenue moving out of the red for the first time since 2001. As organic revenue, which has been adjusted for acquisitions and dispositions, scraped in to the positive with a 0.3% increase, operating profits rose 3.8%, a slight… Continue reading Slow Improvements Continue At Interpublic

The online research market in the UK will more than double in 2004 and rake-in a massive £160 million over the year, according to a marketing information agency.The report Online Surveys and Research – A Buyer’s Guide, published by E-Consultancy, says the UK will be using the web to conduct research as frequently as the… Continue reading UK Online Research Market To Double In 2004

GWR’s, Local Radio Group, has today announced it will purchase the remaining 67% stake of Two Boroughs Radio Limited from Johnston Press, to become sole-owner of the Burnley based station. The total purchase price, which includes the previously acquired 33% share of Two Boroughs Radio, is reported to be just over £2.2 million. In June,… Continue reading Local Radio Group Snaps Up Remaining Stake Of Two Boroughs

The Daily Telegraph will begin its run up to the Olympic Games next week with the publication of an eight-page preview guide to the event, underlining its commitment to quality sports coverage.In addition to the Olympics coverage, the Telegraph will publish a supplement previewing the Premiership on 14 August featuring articles by Alan Hansen and… Continue reading Telegraph Bolsters Sports Coverage In Olympic Run-Up

Cable and satellite entertainment giant UKTV is preparing to update its interactive channel guide, allowing viewers to search programme listings and receive text alerts to their mobile phone when a programme is about to begin.The new service is being created in partnership with the Digital Interactive Television Group and Broadsystem, forming an extension of UKTV’s… Continue reading UKTV Revamps Interactive Scheduling Services

GWR’s Local Radio Group has today announced it will purchase the remaining 67% stake of Two Boroughs Radio Limited from Johnston Press, to become sole-owner of the Burnley based operation.The total purchase price, which includes the previously acquired 33% share of Two Boroughs Radio, is reported to be just over £2.2 million.In June, the Local… Continue reading Local Radio Group Snaps Up Remainder Of Two Boroughs

Worldwide free newspaper, Metro International, has remained the world’s most-read newspaper as sales increased by 50% in the first half of 2004 to reach 14.5 million readers a day.The jump in sales spurred profits at Metro to reach $145 million from January to June 2004, with the group reporting its second quarterly net profit since… Continue reading Metro International Remains World’s Most Read Newspaper

The online research market in the UK will more than double in 2004 and rake-in a massive £160 million over the year, according to a marketing information agency. The report Online Surveys and Research – A Buyer’s Guide, published by E-Consultancy, says the UK will be using the web to conduct research as frequently as… Continue reading UK Online Research Market To Double In 2004