More Industry News articles

Weekly magazine subscriptions look set to receive a boost with the launch of a new promotion from the Royal Mail offering publishers low-cost distribution through the post.The promotion will see magazines with an existing subscription-base receive a 25% discount on distribution costs as long as they recorded fewer than 5% subscription sales in the latest… Continue reading Magazine Subscriptions Boosted By Royal Mail Initiative

New products and fledgling brands should consider using the internet as a launch medium when planning their first campaigns, as it can quickly raise awareness while proving cost effective, according to new research from Dynamic Logic.The research revealed that, while online advertising is advantageous to both new and established brands, on average much higher levels… Continue reading Internet Advertising Is Most Effective For New Brands

ITV Sales has launched what it claims is a media first for television by collaborating with Carat and Buena Vista International to create a cross-media sponsorship package including movies and an interview with a Hollywood director.The deal has spawned an event dubbed Two Nights of Night by ITV, focusing on the work of film director… Continue reading ITV Creates Cross Promotion First With Movie Tie-In

Consumers now spend more money on media than advertisers, signaling a fundamental shift in the economics of the media industry, says a US based media merchant bank. The shift, which occurred during 2003, is now just coming to light says Veronis Suhler Stevenson and reflects that advertising is no longer the primary business model for… Continue reading Consumers Overtake Advertisers In Media Spending

Clear Channel-owned Taxi Media is launching an innovative new data capture product that will allow advertisers to create a highly targeted list of potential customers.The new initiative will allow clients using the company’s tip-seat advertising format to choose ones with special slots for taxi passengers to deposit their business cards. At the end of the… Continue reading Data Collection On The Cards For Taxi Advertising

By 2008, over 10% of all US broadband subscribers will be receiving voice calls over high-speed internet connections, driven by lower costs and technological advances in this market, says a new report from In-Stat/MDR. As broadband companies continue to add thousands of new lines each month, the US broadband IP telephony market looks set to… Continue reading Voice Calls Over Broadband Set For Growth

Cross-media heavyweight Emap has announced the appointment of Gary Hughes as chairman of its digital radio and television division with effect from 1 September.As head of the Emap Performance division, Hughes will assume responsibility for extending the company’s brand strategy and extending its use of cross-media initiatives. He will also retain his current role as… Continue reading Hughes Appointed Chairman Of Emap Broadcast Division

Sir Martin Sorrell has said that the challenges faced by newspaper and magazine publishers ‘is getting greater and greater’ as internet advertising continues to grow and accelerate. Speaking to the Independent Review, the chief executive of the world’s second largest advertising and marketing services group WPP said, he is intrigued by the forecasts about interactive… Continue reading WPP’s Sorrell Warns Of Internet Pressure On Papers And Magazines

French advertising giant, Havas, has today posted only a small increase in organic revenue for the second quarter of 2004, despite improved conditions in the UK and European markets. Group revenues which were up by only 0.6% to â‚Ź393 million, after currency rate adjustments for the period March to June 2004, were dogged as expected… Continue reading Havas Revenues Held Back By Poor Growth In United States

ITV saw a slight rise in share price yesterday amid a poor performance by its peers. The broadcast giant climbed by 0.24% to close at 104žp in what was a tricky day’s trading yesterday, following a pledge to shareholders by company chairman Peter Burt that chief executive Charles Allen was not about to be ousted… Continue reading Sharewatch: ITV Rises As Burt Puts Confidence In Allen