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The global advertising recovery is slower than expected said a new report from Merrill Lynch and predicted a global advertising growth forecast of up to 5% in 2005, with Europe lagging behind both the worldwide average and the US with an expected 3% – 4% growth. In the latest Advertising and Marketing Services report, Merrill… Continue reading Europe Lags Behind 2005 Worldwide Ad Recovery Forecast

Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to €792.3 million, spurred on by the European advertising recovery in quarter two.For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over €430 million. The… Continue reading European Advertising Recovery Spurs JCDecaux Revenue

Cross-media superpower Emap saw one of the few rises amongst media stocks yesterday, adding 0.42% to close at 725p. Yesterday saw the company announce a revamp for two of its biggest selling magazines, music title Q and movie bible Empire.Among the changes are a revised, international focus for Empire comprising a new logo, strapline, size… Continue reading Sharewatch: Emap Rises As Titles Receive Facelift

Advertisers need to proceed with extreme caution when employing word of mouth and viral marketing campaigns as the results can be potentially catastrophic, according to new research from independent market analyst Datamonitor.The study suggests that negative experiences, where consumers spread negative or incorrect messages about a brand, can elicit twice as many referrals to friends… Continue reading New Research Warns Of Backfiring Viral Campaigns

Emap is revamping its flagship teen magazine Bliss next month in an attempt to offer readers more grown-up content.The new-look title will be supported by an updated website at blissmag.co.uk and promises to give readers a more stylish package containing more tightly focussed content that is both supportive and relevant to its young readers.Emap claims… Continue reading Bliss Gets A Facelift To Compete In Tricky Teen Market

Havas, the French advertising group, has said it is interested in bidding for American rivals, Grey Global Group, starting with an offer of over $1 billion (£550 million). Chairman and chief executive officer of Havas, Alain de Pouzilhac, told French newspaper Le Figaro that he was interested in buying Grey and had secured financial backing.… Continue reading Havas Chairman Confirms Interest In Bidding For Grey

Capital Radio Group has secured an extensive one-year deal with British Airways that will see the airline become the exclusive broadcast sponsor of a range of drivetime shows across the network.The deal marks Capital’s third major cross-brand sponsorship and covers drivetime shows on 95.8 Capital FM, Southern FM, Ocean FM and Capital Gold Network, as… Continue reading Capital Secures Major Sponsorship Deal With British Airways

Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to â‚Ź792.3 million, spurred on by the European advertising recovery in quarter two. For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over â‚Ź430 million.… Continue reading European Ad Recovery Spurs JCDecaux Revenue

Another rocky day’s trading for media stocks left many companies in the doldrums yesterday. Financial Times owner Pearson suffered a loss of 0.24% to close at 616p, despite optimistic results revealing an increase of 47% in profits for the first half of the year.The growth exceeded expectations and was attributed mainly to improved market conditions.… Continue reading Sharewatch: Positive Results Fail To Lift Pearson

Times Online has announced a deal with Eidos, the UK’s largest video games publisher, to create its Fantasy Football championship offering readers the chance to win a slice of its £100,000 prize fund.The promotion will go head to head with the Telegraph‘s twelfth year of Fantasy Football, launched last week with support from BUPA and… Continue reading Times Takes On Telegraph With Fantasy Football