Media stocks put in a largely poor performance last week, with few companies managing to break the 1% growth mark. However, United Business Media rose above the pack with a strong increase of 5.56% in week on week analysis.The publishing company’s success is due largely to results published on Friday, detailing a massive rise of… Continue reading Sharewatch: Profit Boost Sends UBM Shares Soaring
Viacom Outdoor has secured computer manufacturer Hewlett Packard to launch a three month branding campaign at Bank Tube station in central London.The campaign, which was booked through Viacom Outdoor’s Impact team, features a creative spanning the 80 metre-long Bank trav-o-lator, which connects the Central Line to the Waterloo & City Line at one of London’s… Continue reading Viacom Secures Hewlett Packard For Bank Campaign
Channel 4 is believed to be considering plans to launch a national, speech-based, digital radio station sometime next year to compete directly with BBC Radio Four.The initiative is the brainchild of Channel 4’s recently appointed chairman, Luke Johnson, who is looking at ways to diversify the broadcaster’s revenue in the face of increasing competition from… Continue reading Channel 4 Plans To Launch National Talk Radio Station
Almost 90% of media research professionals believe that television sponsorship is more valuable than traditional spot advertising, according to the latest study from the Media Research Group.An online poll of the MRG’s members shows that almost 40% of respondents were unable to quantify the value of television sponsorship. However, of those that expressed an opinion,… Continue reading Media Researchers Value Sponsorship Over Spot Advertising
Media super-regulator Ofcom has slammed GMG Radio for a series of on-air commercials claiming that DAB digital radio provided CD-quality sound, following a number of complaints from particularly technology savvy listeners.The commercial, which was broadcast on Jazz FM as part of a wider London-centric campaign, attracted complaints from nine listeners, who argued that DAB did… Continue reading GMG Slammed For Misleading Digital Radio Commercial
ITV chairman, Sir Peter Burt, has once again reaffirmed his commitment to the broadcaster’s embattled chief executive, Charles Allen, telling shareholders and staff that replacing the broadcast boss does not feature on his to-do list. Burt has also quashed rumours that former BBC chief executive, Greg Dyke, is being groomed as Allen’s replacement. Speaking to… Continue reading Burt Underlines Commitment To Allen As Chief Executive
Commercial radio is increasing its appeal to advertisers with further growth in its delivery of core audiences in the second quarter of 2004, according to Radio Advertising Bureau.The latest RAJAR listening data for the three months to June reveals strong year on year growth in the time spent listening amongst a number of key advertising… Continue reading Commercial Radio Increases Appeal To Advertisers
Capital Radio saw shares dip by 7.64% yesterday to close at 435p after the company, one of the country’s leading commercial broadcasters, lost market share at its core London station. The loss coincided with the departure of veteran breakfast show present Chris Tarrant and the arrival of Johnny Vaughan as his replacement (see RAJAR Results… Continue reading Sharewatch: Capital Dips As Radio Wars Take Their Toll
Viacom Outdoor has appointed Stephen Fuller to become its first ever head of consumer insight as part of the poster contractor’s ongoing initiative to improve relations with agencies and advertisers.The newly created role within the marketing department will see Fuller head up a team of ten with responsibility for research and planning. He will report… Continue reading Viacom Outdoor Appoints Head Of Consumer Insight
United Business Media chief executive, Lord Hollick, has hinted that the Government and media super-regulator Ofcom could be willing to consider a possible merger between Channel Five and publicly owned broadcaster Channel 4.The two channels have made no secret of their desire to forge closer links and have held tentative discussions about the logistics of… Continue reading Government Could Back Merger Of Commercial Channels
