More Industry News articles

Another bidder has emerged for US advertising group, Grey Global, as reports suggest that the firm is keen to tie-up firm offers by early September. According to Reuters, Providence Equity Partners is considering making a bid for Grey, emerging as the third private equity firm, along with Blackstone Group and Hellman & Friedman, to show… Continue reading New Bidder Emerges For Grey

The Telegraph group yesterday announced a £118 million loss for 2003, after it was forced to write-off a £145 million loan initiated by Lord Black. According to the Times, the write-off for the newspaper group, which amounts to four years profits, results from a loan between the Telegraph and Hollinger International, the US based company… Continue reading Telegraph Forced To Write Off Black’s Loan Of £145 Million

The Barclay brothers have overcome another obstacle in their proposed purchase of the Telegraph titles after Government ministers said the deal would not be subject to a public interest examination. It is understood that the Department of Trade and Industry told Sir David and Frederick Barclay yesterday that the Secretary of State, Patricia Hewitt, would… Continue reading Barclays Get Go-Ahead For Telegraph Take-Over

Aegis has created the UK’s largest online buying point following the launch of a new digital media agency called Diffiniti to replace the ageing Carat Interactive brand. The new agency, which has been created in response to the growing role of new media in the marketing mix, will handle billings in excess of £34 million… Continue reading Aegis Forms UK’s Largest Online Media Buying Point

Global advertising giant WPP performed well yesterday, rising by 3.82% to close at 489p as the company prepared to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.The firm’s chief executive, Sir Martin Sorrell, is expected to cheer embattled investors by revealing underlying pre-tax profits at the… Continue reading Sharewatch: Optimistic WPP Sees Rise Ahead Of Results

Channel 4 has secured iconic car manufacturer Mini as the exclusive broadcast sponsor its new off-the-wall comedy drama series, Greenwing, which is due to launch on the channel next month in a peak-time slot.The deal, which was negotiated by Sharon Moore at Channel 4 and Daliah Epstein from Vizeum, marks the first of its kind… Continue reading Channel 4 Secures Mini For New Drama Sponsorship

Aegis has created the UK’s largest online buying point following the launch of a new digital media agency called Diffiniti to replace the ageing Carat Interactive brand.The new agency, which has been created in response to the growing role of new media in the marketing mix, will handle billings in excess of £34 million for… Continue reading Aegis Forms UK’s Largest Online Media Buying Point

The latest consumer ABC results showed IPC’s Nuts and Emap’s rival Zoo sending shockwaves through the magazine market. Nik Vyas, group press director at ZenithOptimedia, explains how both titles have helped ensure the medium retains its place on advertisers’ media schedules…Last Thursday saw the bi-annual release of magazine audit figures. It’s an event that’s always… Continue reading NewsLine Column: Men’s Weeklies Make It Big

BSkyB has secured a deal with The Walt Disney Company to launch a Disney branded games service on its Gamestar interactive platform.The venture will see the new service, dubbed Disney Channel Play, being made available to all of Sky Digital’s 7 million customers through the Disney Channel, or via Sky’s existing Gamestar service.Content will be… Continue reading Sky Selects Disney For Interactive Games Service

Sponsoring this year’s Olympic games in Athens has a far greater impact on American consumers than it does on those in Europe, according to the latest research from Dynamic Logic.The independent marketing effectiveness researcher found that one in four North American consumers claims to pay closer attention to adverts that mention or have some kind… Continue reading Olympic Sponsorship Has Less Impact On Europeans