More Industry News articles

The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%.The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Advertising Spend Beats All Records

A new report from Forrester Research suggests that broadband is the force behind a new wave of technology adoption and online activity. According to the Benchmark 2004 Data Overview: Consumer Technolographics report, the 23.1 million broadband households in North America are more likely than dial-up homes to use the internet for researching products, shopping, banking… Continue reading Broadband Energises The Internet

Outdoor advertising specialists Maiden Group performed well last week, rising by a healthy 10.48% to 242˝p as the company announced deals with Network Rail worth £477 MillionThe new contracts will see the company take control of 2,000 poster sites at 17 railway stations worth £450 million, while the renewal of a separate five year promotions… Continue reading Sharewatch: Maiden Rises Following Successful Rail Bids

The UK’s two cable TV giants, NTL Europe and Telewest, are being urged by shareholders to begin merger talks to form a single company with a market value of $7 billion.According to a report in the Observer, shareholders are pushing for the talks to begin this autumn to bring together more than 1.5 million customers,… Continue reading NTL And Telewest Shareholders Urge $7 Billion Merger

UK commercial broadcaster ITV has earmarked £600 million worth of non-core businesses to sell off, including its 5% share in French multimedia company, Thomson SA. According to a report in the Sunday Independent, ITV plans to sell numerous assets from Carlton Screen Advertising, which sells adverts shown at cinemas, to stakes in top Premier League… Continue reading Sale Of ITV Businesses To Raise £600 Million

Hachette Filipacchi has secured a pan-European sponsorship deal with Lycra which will see the world-renowned brand sponsor the first ever ELLE Style Leaders supplement.The 20-page supplement will be published with the November issue of five editions of ELLE in the UK, France, Germany, Spain and Italy, detailing the best the fashion world has to offer… Continue reading Hachette Secures Lycra For Elle Sponsorship Deal

The UK’s two cable TV giants, NTL Europe and Telewest, are being urged by shareholders to begin merger talks to form a single company with a market value of $7 billion. According to a report in the Observer, shareholders are pushing for the talks to begin this autumn to bring together more than 1.5 million… Continue reading NTL And Telewest Shareholders Urge $7 Billion Merger

Ofcom has announced a public consultation on new rules governing the advertising of alcoholic drinks on television.The watchdog claims the new regulations will respond to continued debate between industry and consumer groups and would seek to outlaw advertising campaigns which glamourise or trivialise alcoholic products.Among the watchdog’s new rules are bans on advertisements showing drinks… Continue reading Ofcom Calls Time On Loosely Regulated Alcohol Adverts

The Daily Telegraph has announced a deal which will see the newspaper sponsor the Glyndebourne opera company’s production of La Bohčme by Puccini to support the relaunch of its Telegraph Box Office ticket service.The sponsorship, which covers the production at the New Wimbledon Theatre, London, from December 7th to 11th, will support the Telegraph‘s partnership… Continue reading Telegraph Relaunches Box Office With Opera Sponsorship

German magazine giant H Bauer is to name its forthcoming men’s weekly title Cut, and has a provisional launch date of August 12th, according to reports over the weekend.The publisher is understood to be readying the title, rumoured to be in production last month, and will invest around £8 million in its launch into one… Continue reading Bauer Names Its First Foray Into Men’s Mag Market