The Sunday Times Scotland has announced a wide-ranging programme of sponsorship, sampling competitions and promotions to support this year’s Edinburgh Festival Fringe between the 8th and 30th of August.The centrepiece of the newspaper’s campaign is The Sunday Times Scotland‘s sponsorship of the Edinburgh Festival Fringe radio station, broadcasting live from the city centre throughout the… Continue reading Sunday Times To Promote Edinburgh Fringe Festival
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Emap has announced plans to revamp its flagship film and entertainment title Empire, comprising a new logo, strapline, size and editorial layout, as part of a move to reposition the magazine to build on its increasingly international focus.Among the changes are revised designs for the title’s logo and layout, claimed to impart a more ‘iconic’… Continue reading Emap Redesigns Empire With An International Focus
By 2010 there will be nearly 40 million digital radio receivers in Europe, growing rapidly at a compound annual growth rate (CAGR) of 86.1%, according to a new report by marketing consultancy Eureca Research.The European Digital Radio – On A Roll Or Another False Dawn report predicts that the UK will account for 44.2% of… Continue reading Digital Radio Set For Boom In Europe
Another rocky day’s trading for media stocks left many companies in the doldrums yesterday. Financial Times owner Pearson suffered a loss of 0.24% to close at 616p, despite optimistic results revealing an increase of 47% in profits for the first half of the year.The growth exceeded expectations and was attributed mainly to improved market conditions.… Continue reading Sharewatch: Positive Results Fail To Lift Pearson
Times Online has announced a deal with Eidos, the UK’s largest video games publisher, to create its Fantasy Football championship offering readers the chance to win a slice of its £100,000 prize fund.The promotion will go head to head with the Telegraph‘s twelfth year of Fantasy Football, launched last week with support from BUPA and… Continue reading Times Takes On Telegraph With Fantasy Football
International media group, Pearson, today announced that improved market conditions was the driver behind profits for the first half of this year exceeding expectations to grow by 47%. Pre-tax profits for the six months to 30th June reached £2 million, up from a loss of £1 million for the same period last year, however erratic… Continue reading Profits Up At Pearson As Market Conditions Improve
Global media company, Viacom, has today announced that advertising revenue for second quarter trading grew by 11% to $3.4 billion, citing an ‘outstanding’ period for the group which was led by double-digit operating income from cable networks and television. For the three months to June 2004, operating income increased by 10% to $1.4 billion, while… Continue reading Viacom Reports Record Second Quarter
A poor week of trading left many media stocks looking bruised and battered in week on week analysis. Consumer magazine publisher Highbury House was one of the worst affected, with share price tumbling by 7.46% to 15˝p on Friday, despite optimism over pre-tax profits for the first half of 2004.Friday saw the company announce that… Continue reading Sharewatch: Highbury Battered By Poor Week’s Trading
The BBC has announced that it will create a new corporation-wide marketing campaign for 2005 in an effort to boost its popularity in the run up to charter renewal.The BBC has created hugely successful promotional films in the past, one of the most memorable being the award-winning Perfect Day promotion, which premiered in 1997.The Corporation… Continue reading BBC Prepares Advertising Push Ahead Of Charter Renewal
Interactive TV specialist YooMedia has acquired embattled mobile marketing and technology firm Whoosh, in an effort to build its mobile portfolio and extend the use of the company’s technology.YooMedia, which currently operates interactive games on cable, Sky and through Freeview, as well as providing interactive solutions to broadcasters, already employs Whoosh SMS technology in TV… Continue reading YooMedia Acquires Whoosh To Boost Mobile Portfolio
