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The global advertising recovery is slower than expected said a new report from Merrill Lynch and predicted a global advertising growth forecast of up to 5% in 2005, with Europe lagging behind both the worldwide average and the US with an expected 3% – 4% growth. In the latest Advertising and Marketing Services report, Merrill… Continue reading Europe Lags Behind 2005 Worldwide Ad Recovery Forecast

Giant banner contractor MegaPoster has announced the acquisition of two prime sites, one in Birmingham and the other in Liverpool, in a move that takes its total to more than 30 sites nation-wide.The new site in Birmingham is situated in the city centre and benefits from a dominant position overlooking Old Square and Priory Queensway.… Continue reading MegaPoster Boosts Portfolio With Two New Sites

Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to €792.3 million, spurred on by the European advertising recovery in quarter two.For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over €430 million. The… Continue reading European Advertising Recovery Spurs JCDecaux Revenue

UK Cinema admissions soared during June, totalling 14.7 million, to score a year on year increase of 57% and the highest figure on record since 1969.The new figures mean that after a sluggish start to the year, January to June 2004 is now up 5.6% on the same period during 2003.The total equates to an… Continue reading Potter Pushes June Cinema Admissions To 14.7 Million

The Sunday Times Scotland has announced a wide-ranging programme of sponsorship, sampling competitions and promotions to support this year’s Edinburgh Festival Fringe between the 8th and 30th of August.The centrepiece of the newspaper’s campaign is The Sunday Times Scotland‘s sponsorship of the Edinburgh Festival Fringe radio station, broadcasting live from the city centre throughout the… Continue reading Sunday Times To Promote Edinburgh Fringe Festival

Emap has announced plans to revamp its flagship film and entertainment title Empire, comprising a new logo, strapline, size and editorial layout, as part of a move to reposition the magazine to build on its increasingly international focus.Among the changes are revised designs for the title’s logo and layout, claimed to impart a more ‘iconic’… Continue reading Emap Redesigns Empire With An International Focus

By 2010 there will be nearly 40 million digital radio receivers in Europe, growing rapidly at a compound annual growth rate (CAGR) of 86.1%, according to a new report by marketing consultancy Eureca Research. The European Digital Radio – On A Roll Or Another False Dawn report predicts that the UK will account for 44.2%… Continue reading Digital Radio Set For Boom In Europe

By 2010 there will be nearly 40 million digital radio receivers in Europe, growing rapidly at a compound annual growth rate (CAGR) of 86.1%, according to a new report by marketing consultancy Eureca Research.The European Digital Radio – On A Roll Or Another False Dawn report predicts that the UK will account for 44.2% of… Continue reading Digital Radio Set For Boom In Europe

Email marketing is becoming more acceptable as a promotional medium, says a new report from DoubleClick, as click-through rates continue to grow year-on-year. From quarter three 2003 to quarter one 2004, click-through rates of email marketing rose by 7.1%, with France growing faster than any region, up 4.8% in the quarter. Followed by a combined… Continue reading Email Becomes More Acceptable As A Marketing Tool

Venture capital groups are limbering up to bid for the BBC’s commercial operations if the sale is given the green light by the Corporation’s chief executive, Mark Thompson. According to reports over the weekend, Rupert Gavin, who quit this month as chief executive of BBC Worldwide and Roger Flynn former chief executive of BBC Ventures,… Continue reading Buyers Prepare To Snap Up BBC Commercial Arms