Emap Advertising has announced the launch of an innovative digital radio initiative to provide subsidised advertising rates for DAB radio retailers in the all-important run up to Christmas.In an attempt to drive sales of digital radios in the UK and boost listening figures, the company is offering to pay half the total cost of any… Continue reading Emap Advertising Cuts Rates To Drive DAB Uptake
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Chrysalis-owned Heart 106.2 is aiming to knock rival Capital 95.8 off the top spot in London by revamping its image and hiking up its adspend by around 20%.It is understood that Chrysalis has awarded advertising agency Clemmow Hornby Inge the £3 million account to lead a major relaunch of London’s Heart 106.2 FM and midlands… Continue reading Heart Pumps Up Adspend To Take On Capital In London
Television advertising continued to go from strength to strength in July with total terrestrial revenue rising by a solid 9.8% year on year to almost £198 million, according to the latest agency estimates compiled by MediaTel Group.The figures reveal a particularly impressive performance for Channel 4, which saw revenue rise by 9% to more than… Continue reading TV Market Round-Up – July 2004
Virgin Radio is responding to the increasing popularity of music downloads by launching the nation’s first weekly chart rundown using Napster online sales figures.The Napster Online Music Chart, which launches later this month, will countdown the 20 most popular songs downloaded by Napster users from a catalogue of 750,000 tracks each week. The show will… Continue reading Virgin To Launch UK’s First Online Music Chart
WPP was seen in focus last week with shares rising by 3.61% to close at 488p after announcing that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant recovery in the advertising industry.Sir Martin Sorrell revealed on Friday that revenues at the world’s second largest advertising group rose… Continue reading Sharewatch: WPP Boosted By Record Revenues
Broadband Britain has come another step closer with the announcement that BT now has more than 3 million high-speed internet customers.The telecoms giant claims to have signed up an average of around 6,000 new customers each day over the last six months, in a move that has helped it add more than one million ADSL… Continue reading BT Helps Broadband Britain Become A Reality
The Olympics have helped the BBC’s red-button interactive services to achieve unprecedented success, with new figures showing that a record breaking six million viewers have accessed them for more than one minute since the games began earlier this month.The highest figure previously was recorded during this year’s Wimbledon, when 4.1 million people used the BBC’s… Continue reading BBC Scores Record Interactive Audiences With Olympics
The proposed £1 billion sale of the BBC’s commercial arm, BBC Worldwide, has generated a flurry of interest from commercial broadcasters, venture capital groups and investment banks.However, it is understood that some would-be buyers are being put off by confusion over the lucrative rights to successful BBC shows and products, such as The Office or… Continue reading Sale Of BBC Worldwide Raises Issues Over Rights
Sky Sports has signed an exclusive three-year deal to become the first UK broadcaster to screen live coverage of the new A1 Grand Prix motor racing series.The series launches next autumn and pits identical cars against each other in what is being billed as a true test of driving skill. The event is intended to… Continue reading Sky Sports Secures Exclusive Rights To New A1 Grand Prix
The Barclay brothers have poached Murdoch MacLennan, managing director of Associated Newspapers, to become chief executive of the Telegraph titles they acquired last month for £665 million.It is understood that the highly secretive twins have been talking to the 54 year-old newspaper veteran for some weeks and have now persuaded him to join the new… Continue reading Telegraph Raids Rival Associated For New Chief Executive
