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BBC Magazines has announced what it claims is the UK’s most comprehensive research study to date into consumer attitudes, centering on public opinions of its extensive gardening portfolio.The research is designed to inform future editorial, marketing and advertising sales plans for its gardening products, including BBC Gardeners’ World Magazine, BBC Easy Gardening and Gardens Illustrated.The… Continue reading BBC Seeds Research Into Gardening Readership

Newspaper heavyweight Trinity Mirror has announced that Stephen Parker, currently managing director of the company’s regional newspaper division, is to resign next week, leaving chief executive Sly Bailey with direct responsibility for the company’s local titles.Parker, an executive director with Trinity since January 1993, will leave the company at the end of July by mutual… Continue reading Trinity Confirms Regional Director To Step Down

An advertisement for IPC’s flagship men’s magazine Loaded has been cleared of being offensive and demeaning to women by the Advertising Standards Authority following complaints over its “Fighting For Feminism” strapline.The advertisement, a poster promoting the magazine’s tenth anniversary issue, pictured a profile view of a naked woman holding a burning bra. The woman’s modesty… Continue reading Loaded Anniversary Campaign Cleared Over Feminist Jibe

A peak of more than six million viewers tuned in to Channel 4 last night to watch Big Brother contestants Michelle and Stuart disappear under a table, appearing to have sex in what could be a landmark event for the five-year-old reality show.Last night’s hour-long screening of Big Brother culminated in the two house-bound lovebirds… Continue reading Over Six Million Tune In For First Big Brother “Bonk”

Media and research group, Aegis, has today announced that it has acquired the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million. In a statement this morning, Aegis said that it may also have to pay consideration payments of up to £6.3 million over for the next… Continue reading Aegis Acquires One Digital Marketing Agency

New research from ZenithOptimedia indicates a continued period of growth for the UK’s advertising markets, with spending continuing to rise.In the update of European ad spend, Zenith said that, as with the rest of Europe, UK online advertising expenditure is continuing its rapid ascent. The sectors leading internet spend are finance, travel, IT and automotive,… Continue reading UK Advertising Expenditure Continuing Apace

Communications group, Cable and Wireless, has today announced that revenues for its first quarter trading declined 9% year-on-year to £798 million. Chief Executive, Francesco Caio said this morning that the expected fall in revenue was principally due to tough UK conditions, coupled with the continued negative impact of exchange rate movements which hit its National… Continue reading C&W Revenues Knocked By Tough Trading Conditions

Ousted Hollinger chairman, Lord Black, yesterday claimed that the new board at Hollinger International had deliberately disregarded bids for the entire company in order to freeze him out, reports the Times. Black is appealing to a US judge in Delaware, where Hollinger is incorporated, to take into account the rights of shareholders to vote on… Continue reading Lord Black Says Hollinger Ignored Shareholder Bids

Global advertising giant Aegis notched up a share price increase yesterday, rising by 0.59% to 85p. Rivals WPP, however, dipped by 0.19% despite the latest Bellwether report revealing buoyancy in the marketing sector.The latest figures contained in the IPA report show the steepest rise in marketing spend since the survey began, along with improved confidence… Continue reading Sharewatch: Optimism In Ad Market Boosts Aegis

Media and research group, Aegis, has today announced the acquisition of the Marketing Resources Management Group (MRM Group), owner of Australian based marketing agency One Digital, for £1.6 million.MRM Group will now be incorporated into Aegis’ new international media network, Isobar, launched earlier this year to combine the company’s £564 million a year digital and… Continue reading Aegis Boosts Isobar With Australian Acquisition