More Industry News articles

Internet giant MSN has announced its first foray into broadcast sponsorship with a wide-ranging deal to promote its instant messaging service via MTV’s new Icon 2004 programme strand.The deal will see MSN’s widely used communication software featured on MTV’s latest range of programmes, based around a particular band or recording artist and honouring their significant… Continue reading MSN Lands First Broadcast Sponsorship With MTV

Several of Sky’s premier satellite channels are to be made available on the HomeChoice platform for the first time, following an agreement between Video Networks Ltd and BSkyB.The new deal will see Sky retailing Sky Movies and Sky Sports 1, 2, 3 and Xtra to HomeChoice customers, who access their digital TV services via a… Continue reading Sky Boosts Audience Reach With HomeChoice Deal

Independent News & Media has announced the appointment of Simon Barnes as the company’s new commercial director, with responsibility for overseeing a more dynamic approach to advertising sales at The Independent and The Independent on Sunday.Barnes was previously the Mail on Sunday‘s advertisement director and has also been managing director of technology and communications firm,… Continue reading Indie Appoints New Commercial Director To Drive Sales

Serious changes need to be made to local paid search if it is expected to generate the revenue growth craved by search engines, says a US industry analyst. According to Nate Elliot, Jupiter Research analyst, local search doesn’t look like it can provide the growth Google and Yahoo are looking for. However, they continue to… Continue reading Local Search Revenue May Disappoint Search Engines

US online consumer spending is set to grow three-fold from 2004, says a new report, with web sales predicted to account for 12% of all retail purchases by 2010. The report US eCommerce Overview: 2002 to 2010 by Forrester Research said, retail innovations and website improvements will boost this market from 4%, as new households… Continue reading Online Retail Sales To Triple By 2010

High-definition television (HDTV) is set for rapid pick-up in Europe as 4.6 million households are predicted to have the new display technology by 2008. According to Datamonitor; Germany, the UK and France will lead the European roll-out but it wont be all good news for this market as high-prices and consumer confusion look set to… Continue reading Consumer Confusion Slows HDTV Success In Europe

Although the internet increasingly plays a vital role in our daily routine, it still plays second fiddle to old-fashioned habits, says a new report. According to the Pew Internet and American Life Project, 88% of Americans online admitted the internet plays an important part in their day-to-day schedules, with two-third saying it played a major… Continue reading Traditional Habits Still Dominating Over Online Alternatives

Broadcasting heavyweight ITV was way ahead of other media stocks last week, with shares rising by 5.17% to close at 101žp as rival companies continued to flounder with only a handful seeing positive growth.Last week ITV unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve the company’s… Continue reading Sharewatch: ITV Leads Pack As Media Stocks Stay Low

The Guardian continued to see its circulation decline last month, as the paper lost 4.5% compared with June as a result of intensified competition in the broadsheet market. However, the Guardian recently announced an intention to reduce its size, adopting the Berliner size and shape favoured by French newspaper Le Monde, in order to revive… Continue reading ABC National Newspaper Round-Up – July 2004

The internet is becoming an increasingly vital part of our daily routine, but it still plays second fiddle to old-fashioned habits, according to a new report published this week.A survey carried out by the Pew Internet and American Life Project shows that 88% of Americans online admit the internet plays an important part in their… Continue reading Traditional Habits Still Dominate Online Alternatives