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eMarketer predicts that US online advertising spending will hit $18.5 billion by 2008, with this year setting a record high of $9.1 billion – topping the previous high set in 2000 by $1 billion. According to the Ad Spending In The US report, 2004 will signal the second year of four predicted straight years of… Continue reading Record High Predicted For US Online Ad Spending

Almost half of worldwide mobile users have internet access on their telephone but actual usage of the wireless internet is yet to match penetration levels, according to the July 2004 Mobinet report. Currently, Japan is leading the race for internet-enabled mobiles with nearly 80% penetration, with Europe at 47% and North America trailing in mobile… Continue reading Usage Of Mobile Wireless Internet Does Not Match Penetration

The online gaming industry is finally here as a true mass market and is expected to generate revenues of $9.8 billion by 2009, as broadband acts as the driving force, says an industry research group. According to DFC Intelligence, the online gaming market in 2003 generated $1.9 billion but high hopes are now pinned on… Continue reading Online Gaming Industry Reaches The Masses

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements. The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.… Continue reading Internet Advertising Set To Overtake TV’s ‘Intrusive’ Ads

Online advertising is the new driving force behind broadband, according to a new report, with many internet users being encouraged to switch to high-speed connections as a result of web-site marketing. A report from dealgroupmedia says, the surge in sales caused by internet advertising even oustrips the overalll growth of broadband. During an internet campaign… Continue reading Online Ads Are Driving Broadband Subscriptions

Paid search spending in the US will more than double by 2009 to $5.5 billion but as this market matures, growth is expected to slow down, says a new report from a US research group. According to Jupiter Research, advertisers are expected to spend $2.6 billion on search by the end of this year and… Continue reading US Paid Search Spend To Double By 2009

Another dismal day’s trading left all but Chrysalis facing stalled or negative growth yesterday, as the radio broadcaster added 1.24% to its total to close at 183žp.Last month saw Chrysalis reveal strong financial results, with a like-for-like revenue increase of 20% ensuring the firm continued to outperform its peers in the radio sector (see Chrysalis… Continue reading Sharewatch: Chrysalis Bucks Trend As Media Stocks Fall

The Institute of Practitioners in Advertising has secured some of the UK’s biggest media owners to support the long-awaited launch of the industry’s first single-source media planning tool.The new TouchPoints initiative is the result of an extensive industry-wide consultation and has been created to fill the gaps between the existing trading currencies used across different… Continue reading IPA Unveils Single Source Media Planning Tool

The IPA has today launched a wide-ranging research initiative providing the advertising industry with a single source media survey. Lynne Robinson, research director at the IPA, explains why a credible multi-media measurement system is needed to boost the perceived professionalism of the industry …It seems that everyone, these days, is calling for multi-media measurement to… Continue reading NewsLine Column: Introducing Multi-Media Measurement

Internet advertising is quickly overtaking television, says a new survey from a UK online marketing solutions group, as half of the respondents admitted that they prefer to avoid television advertisements.The study from TradeDoubler says, that online advertising has gained mass-market penetration and confirms that 84% of internet users have responded to an online advertisement.As well… Continue reading Internet Advertising Set To Overtake Intrusive TV Ads