More Industry News articles

Emap Advertising and Starcom Motive have secured a £1.5 million cross-media deal with Golden Wonder to promote its Nik Naks snack brand across Emap’s range of Kiss and Kerrang branded media.The four-month campaign will target 16 to 24 year-old consumers with a range of on-air sponsorship and promotions covering Kiss TV, Kerrang TV and The… Continue reading Emap Bags Golden Wonder For Cross-Media Deal

Although the number of video-on-demand (VOD) users continues to rise, a new report from In-stat/MDR says, consumer interest remains lukewarm due to pricing and content concerns. A recent survey from the research group revealed that although 80% of US households were familiar with VOD services, the take-up rate was only 8%. In-stat said that this… Continue reading VOD Interest Lukewarm But Uptake To Soar By 2008

Maiden Outdoor has announced two major new deals with Britain’s railway owner, Network Rail, which will see the company take control of 2,000 poster sites at 17 railway stations worth £450 Million.The company has also renewed a five year promotions contract, worth over £27m, to manage exhibitions and product sampling opportunities on managed station concourses.The… Continue reading Maiden Clinches £477 Million Rail Contracts

An investigation by the National Audit Office has revealed continued confusion surrounding the Freeview digital TV service, claiming that the BBC has failed to significantly improve public understanding of the service, despite numerous high-profile campaigns.The NAO report claims that the BBC’s campaigns have not yet succeeded in “significantly reducing consumer confusion about Freeview in non-digital… Continue reading NAO Claims Confusion Still Rife Over Freeview

It was confirmed today that Guardian Media Group (GMG) has bought a 14% stake in Development Hell, publisher of the music and entertainment magazine Word. After much interest from other trade investors, the bosses at Development Hell decided that a tie with GMG would be ideal. Publisher, Jerry Perkins said: “It is a diverse media… Continue reading GMG Acquires 14% Stake In Development Hell

Mirror Group Newspapers has bolstered its advertising team with another raft of senior appointments designed to improve its relationship with clients and agencies.Clare Dove, director of advertising for Trinity Mirror’s national newspaper division, has recruited Keith Yonish as head of innovation. He joins from the Independent where he held the position of controller of Independent… Continue reading Mirror Group Announces Raft Of Advertising Appointments

Chrysalis Radio was seen in focus yesterday with shares rising by 3.35% to close at 192žp after announcing that like-for-like revenue increased by 20% in the 10 months to 30 June 2004. This is against the backdrop of a market which grew by 8% growth over the corresponding period (see Chrysalis Continues To Outperform Radio… Continue reading Sharewatch: Chrysalis Boosted By Positve Revenue Update

Capital Radio Group has secured an innovative deal with Columbia TriStar films to promote the release of the new Spider-Man 2 flim to around 10 million listeners a week via the Hit 40 UK chart show.The deal takes advantage of a new package that gives advertisers a week-long national radio presence by providing brand mentions… Continue reading Capital Secures Deal To Promote Spider-Man Release

The BBC is believed to be considering a £1 billion sale of almost all of its commercial operations in an attempt to bring the Corporation closer to its core public service remit in the run up to charter review in 2007.The BBC’s commercial activities range from Teletubbies merchandise to studio facilities and could be worth… Continue reading BBC Considers £1 Billion Sale Of Commercial Arm

A panel of broadcast industry experts has put advertising to the over fifties at the top of the agenda at this year’s Radio Festival in Birmingham.Beginning his address on the topic, Ron Coles, director of Saga Radio, described the changing face of Britain’s population with more people aged over fifty making up the populus and… Continue reading Radio Festival Puts Spotlight On Advertising To Over Fifties