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As the battle for multi-channel customers continues, a new study reveals that the number of digital cable subscribers has edged out in front of satellite, despite it being the more expensive option. The State Of Digital and Interactive Television 2004 study, reveals 25% of consumers surveyed have digital cable services, while 20% have a satellite… Continue reading Cable Subscriptions Winning In Competitive Digital Market

British Telcom has announced that broadband availability is set to match that of analogue television after the telecoms giant scrapped exchange barrier plans. Following trials in rural areas, BT has said that from 6 September, those living more than 6 kilometres from an exchange will be able receive the high-speed internet connection. BT is also… Continue reading Broadband Reach Grows To A Further One Million UK Homes

Nine out of ten US video gamers, aged 13 to 44, have played games on-line as well using their console systems, says a new report. According to the Online Gaming: The Consumer Perspective For PC and Video Games survey from NPD Group, nearly 90% of respondents who play video games on a PC, Mac or… Continue reading Majority Of Gamers Play Online

A strong day’s trading saw Aegis rise by 1.87% yesterday as the company unveiled the UK’s largest online buying point with the launch of a new digital media agency to replace the ageing Carat Interactive brand. The global advertising group closed at 82žp as investors warmed to the new Diffiniti brand, which has been created… Continue reading Sharewatch: Investors React Well To New Aegis Agency

Radio audience measurement body RAJAR is considering plans to release its quarterly listening figures earlier in the day following enquiries from a number of commercial radio stations.A number of large market-listed broadcasters are understood to have pointed out that under the current system they receive the data at 6:00 am, five hours before it goes… Continue reading RAJAR Ponders Timing Of Quarterly Data Release

Another bidder has emerged for US advertising group, Grey Global, as reports suggest that the firm is keen to tie-up firm offers by early September.According to Reuters, Providence Equity Partners is considering making a bid for Grey, emerging as the third private equity firm, along with Blackstone Group and Hellman & Friedman, to show an… Continue reading New Bidder Emerges For Grey Global

BSkyB has agreed to have its three main websites, Sky.com, Sky News Online and Sky Sports, audited on a monthly basis by ABC Electronic, in a move that marks a significant step forward for supporters of industry agreed standards for the reports in web traffic.The online audits begin immediately and will provide ABC Electronic with… Continue reading ABC Electronic Bags BSkyB For Web Traffic Audits

Commercial radio group GWR has this week revealed the name of its proposed station for Edinburgh, unveiling 107 FM The Rock as the format it hopes will win over both listeners and advertisers in the area.GWR’s Edinburgh Chooses project asked residents of Edinburgh for advice on what they would like from a new local station… Continue reading GWR Prepares To Rock Edinburgh With Licence Bid

Websites dedicated to this year’s Olympic Games in Athens have seen a massive 400% increase in the number of visits from UK internet users over the last week, according to the latest data from web-statistics firm Hitwise.The research group has revealed that visits to Olympics websites have increased four-fold since the start of the games,… Continue reading Research Shows UK Surfers Warming To Olympic Websites

Serious changes need to be made to local paid search if it is expected to generate the revenue growth craved by search engines, according to a leading American industry analyst.According to Nate Elliot, Jupiter Research analyst, local search doesn’t look like it can provide the growth Google and Yahoo are looking for. However, they continue… Continue reading Local Search Revenue May Disappoint Online Giants