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Hachette Filipacchi’s Flagship monthly fashion title Elle is teaming up with IT expert Hewlett-Packard to launch an online promotion giving readers the chance to become cover stars.The promotion will launch with advertorials in the European and Russian editions next month, directing readers to visit a specially created website at www.hp.com/uk/elle, where they can superimpose their… Continue reading Elle Teams With Hewlett Packard For Cover Star Promotion

Giant outdoor advertising specialist MegaPoster has been selected by popular beer brand Castlemaine XXXX to form the basis of a massive nation-wide advertising push.The FMCG brand will use MegaPoster sites in Bristol, Cardiff and Brighton over the next month as it moves to market itself on a large scale.The adverts have several executions, all building… Continue reading MegaPoster To Spearhead Giant Castlemaine Push

Hachette Filipacchi has secured long-standing drinks firm SodaStream as the sponsor of its forthcoming Inside Soap awards, giving the brand prime placement at both the ceremony, and within the magazine’s extensive coverage of the event.The awards, celebrating their 10th year, will be launched with a star-studded party in September, promising more glitz and glamour than… Continue reading SodaStream Cleans Up With Inside Soap Sponsorship

ITV Sales has today announced a third key appointment to its advertiser relationships team as part of ongoing attempts to improve its image by becoming more customer-centric.Maria-Isabel Jassies will join the twelve-strong team at the beginning of September from Mindshare, where she was an account director with responsibility for a number of high-profile clients including… Continue reading ITV Sales Recruits Third Agency Account Director

Discounts by furniture stores helped to bring UK inflation lower in July, according to the latest official figures released today by the Office of National Statistics.The data shows that the consumer prices index dipped to 1.4% in July, down from 1.6% in the previous month, leaving it well below the Bank of England’s current target… Continue reading Price Discounting Pushes Inflation Lower In July

The Independent has announced a raft of senior appointments to its sales team in a move that underlines the newspaper’s commitment to ‘radically changing’ its sales strategy.The newspaper has appointed former client director at IPC Media, Stuart Robertson, as client business development manager and has poached Hannah Peace from The Guardian to become assistant group… Continue reading Independent Revamps Sales Team With Senior Appointments

TiVo, the maker of the first digital video recorder, has announced plans to slash its price in the US by half to $99 in a bid to attract new subscribers. Launched five years ago, the subscription based company which allows users to record and pause live television, wants to drive its customer base up to… Continue reading TiVo Cuts Price To Drive Sales

Profits at US advertising group, Grey Global, have doubled during the second quarter of 2004 to $10.8 million, putting the company in an even stronger selling position. The group, which is valued at $1.3 billion, is up for sale and advertising giants such as WPP and Havas have all been linked as possible bidders. Worldwide… Continue reading Profit Increase At Grey Gives Sale A Boost

Emap Communications has today announced that it has purchased the event that hosts the advertising world’s ‘Oscars’ – the Cannes Lions International Advertising Festival – for £52.5 million. The festival, which has been acquired from WJB Chiltern Trust, is the largest yearly gathering in the marketing world and each June over 8,000 advertising and marketing… Continue reading Emap Acquires Ad World’s ‘Oscars’

Week on week analysis of the UK’s media stocks shows BSkyB‘s poor mid-week performance hampering the company, leaving it unable to repair damage caused by shareholder disappointment over less than impressive subscriber statistics.The company’s failure to meet its own targets angered investors on Wednesday, and despite posting a staggering 65% increase in profits, the broadcaster’s… Continue reading Sharewatch: BSkyB Leads Downturn In Dismal Week’s Trading