More Industry News articles

Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well.The Emap boss told investors at the company’s annual general meeting this morning that busines- to-business operations are performing strongly and magazine display advertising remains good. However, he revealed that… Continue reading Emap Makes Steady Progress Towards Full Year Targets

Real Radio Yorkshire has secured Swedish furniture giant IKEA as the sponsor of its breakfast show, marking the store’s first promotion through a long-term radio partnership.IKEA’s Yorkshire store near Leeds, which attracts over 14.5 million visitors each year, has signed the year-long deal with Real Radio to receive coverage throughout the station’s flagship morning show.The… Continue reading Real Radio Secures Ikea’s First On-Air Sponsorship

Mirror Group Newspapers has bolstered its advertising team with a number of senior appointments as part of an ongoing attempt to improve its relationship with agencies and clients.The shake-up sees Malcolm Stoodley join the newspaper publisher in the newly created role of head of magazines. He moves over from chief executive Sly Bailey’s former employer… Continue reading Trinity Mirror Creates New Senior Advertising Roles

Euro 2004 is the most popular international football tournament since the World Cup 1998 with a cumulative average audience of more than 2.5 billion individuals, according to new research from Initiative Media.The elimination of big teams such as England, France, Germany and Italy in the early stages led to widespread concern of a possible drop… Continue reading Euro 2004 Most Popular Tournament Since World Cup 1998

The effectiveness of television advertising could be under threat from the rapidly increasing number of commercials in break junctions, according to a new study from Initiative Media’s research arm.Research from Initiative Futures suggests that too many commercials in any given junction can have a negative impact on advertising effectiveness, increasing ill feeling towards brands, encouraging… Continue reading Increasing Clutter Threatens Power Of Spot Advertising

Aegis remained in focus yesterday with shares rising by 2.56% as investors digested plans for the creation of a new media network to integrate the company’s £564 million a year digital and interactive advertising business (see Aegis Creates Global Network For Digital Marketing).The new Isobar Worldwide brand will focus on providing clients with information on… Continue reading Sharewatch: Aegis Boosted By Plans For Digital Network

Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief… Continue reading Overture Boosts Growth With New Sales Director

Media super-regulator Ofcom has appointed Peter Black, an experienced telecoms executive, as an independent telecoms adjudicator as part of the watchdog’s blueprint for growth of broadband in the UK.Ofcom unveiled its plans today, announcing that its focus will now shift from rollout and coverage of broadband services to local loop unbundling in order to encourage… Continue reading Ofcom Appoints Adjudicator To Boost Broadband Competition

The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers

Emap has announced a major expansion of its rock-focused music station Kerrang!, pushing the brand into northern England through the company’s seven wholly-owned DAB digital multiplexes.The growth in reach for Kerrang! is part of Emap’s strategy to extend its national radio brands and equip them for localised content. The station is currently available via DAB… Continue reading Emap Expands Kerrang! Into Northern DAB Regions