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In a new report, Point Topic estimates that spending from businesses on broadband value added services (BVAS) helped push the worldwide broadband market through the $50 billion barrier early this year. The report, Broadband Money-Makers Service, says that value-added services, which include both broadband applications and the platforms which enable the applications to work, have… Continue reading Extra Broadband Services Help Push Market to $50bn

PricewaterhouseCoopers (PWC) has predicted that faster broadband connection is set to fuel growth in the video games market, which is expected to generate a staggering $55.6 billion revenue by 2008. Gaming will see a 20.1% annual gain globally by 2008 thanks to fast broadband and wireless expansion over the next few years, which will act… Continue reading Broadband To Fuel Video Games Growth

This morning, the Office of Fair Trading (OFT) issued a statement to the London Stock Exchange stating that ITV’s proposed acquisition of Scottish Media Group’s 25% stake in GMTV may be referred to the Competition Commission for investigation. The statement invites feedback about any competition or public interest issues to be sent to the OFT… Continue reading GMTV Acquisition May Be Referred To Competition Commission

City stockbroker’s have added further fuel to the rumours surrounding the alleged consolidation between Capital Radio and GWR Group, after a meeting with the finance director of Capital, left the team convinced ‘the two companies are far into negotiations’. The media team at stockbroker Panmure Gordon caught up with Peter Harris on Wednesday and said… Continue reading Capital And GWR In Merger ‘Negotiations’

Emap Advertising and Starcom Motive have secured a £1.5 million cross-media deal with Golden Wonder to promote its Nik Naks snack brand across Emap’s range of Kiss and Kerrang branded media.The four-month campaign will target 16 to 24 year-old consumers with a range of on-air sponsorship and promotions covering Kiss TV, Kerrang TV and The… Continue reading Emap Bags Golden Wonder For Cross-Media Deal

Maiden Outdoor has announced two major new deals with Britain’s railway owner, Network Rail, which will see the company take control of 2,000 poster sites at 17 railway stations worth £450 Million.The company has also renewed a five year promotions contract, worth over £27m, to manage exhibitions and product sampling opportunities on managed station concourses.The… Continue reading Maiden Clinches £477 Million Rail Contracts

An investigation by the National Audit Office has revealed continued confusion surrounding the Freeview digital TV service, claiming that the BBC has failed to significantly improve public understanding of the service, despite numerous high-profile campaigns.The NAO report claims that the BBC’s campaigns have not yet succeeded in “significantly reducing consumer confusion about Freeview in non-digital… Continue reading NAO Claims Confusion Still Rife Over Freeview

Mirror Group Newspapers has bolstered its advertising team with another raft of senior appointments designed to improve its relationship with clients and agencies.Clare Dove, director of advertising for Trinity Mirror’s national newspaper division, has recruited Keith Yonish as head of innovation. He joins from the Independent where he held the position of controller of Independent… Continue reading Mirror Group Announces Raft Of Advertising Appointments

IPC Advertising has announced the promotion of Sharon Kirby, currently a head of sales with the magazine giant, to the position of classified sales director.The new role will see Kirby working closely with IPC’s Learning and Development team to create a Sales Academy, streamlining staff training and ensuring they are well placed within the company.… Continue reading IPC Boosts Classified With New Sales Director

Following several recent turnarounds on the outlook of radio advertising revenue, Merrill Lynch has today announced that it has also revisited the US TV revenue forecast and now expects this to outperform all previous predictions to grow by 8.3% this year. The global analyst group said, several factors contributed to its boost in confidence, including… Continue reading US Political Spending Boosts The TV Outlook At Merrill