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Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Majority Of Sky Plus Viewers Skip Through Commercials

A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut

The Advertising Standards Authority has reprimanded both Kelvin MacKenzie’s talkSPORT radio station and the Daily Express newspaper over misleading advertising.TalkSPORT was given a dressing down by the ASA after it ran a press advertisement claiming it was the UK’s largest commercial radio station with more than 6.6 million listeners.The figures given came from GfK Media’s… Continue reading TalkSPORT And Express Rapped Over Misleading Advertising

High-speed Internet use grew 42% last year as 8.3 million US homes and businesses signed up for broadband services, says the Federal Communications Commission. By the end of 2003 broadband use grew to 28.2 million homes, driven largely by new residential and small-business customers. Cable-based services continued to be the most popular form of broadband… Continue reading US Broadband Internet Use Rockets in 2003

Advertising superpower WPP saw a rise of 1.07% yesterday, pushing share price to 566p following a presentation by the company in New York during which it was revealed that profits had risen through April and May, with the second quarter of the year looking to be more successful than the first.Earlier this month Martin Sorrell,… Continue reading Sharewatch: WPP Rises After Successful Second Quarter

By the end of March 2004, the total number of worldwide DSL lines reached 73 million, according to Point Topic’s latest analysis on the DSL market. Growth was almost 15% for the first quarter of 2004, with a record 9.5 million absolute increase in lines since the end of 2003. This is good news for… Continue reading DSL Lines Climb To 73 Million Worldwide

News from Martin Sorrell, that March and April of this year are stronger than anticipated, was taken by dealers to mean WPP is likely to have results coming in above forecast. Speaking at a Merrill Lynch conference yesterday, Martin Sorrell said March and April were stronger than the first quarter average as momentum built. He… Continue reading WPP Likely To Beat Forecasts As Ad Recovery Is Stronger

The ongoing controversy surrounding the role of fast food advertising in the growing obesity debate helped make Gary Lineker’s association the Walkers crisps the most written about ad in the UK national press last month.The television commercial, which also features a scantily clad Tara Palmer-Tomkinson, took up more column inches than any of its rivals… Continue reading Obesity Debate Helps Walkers Grab Most Headlines

British Sky Broadcasting(BSkyB) today announced plans to drive demand for digital satellite television through initiatives that will address free-to-air and premium pay-TV audiences. Speaking at an investor conference in London, James Murdoch, Chief Executive of BSkyB, said later this year the company will introduce a free-to-air satellite proposition that will support the Government’s proposed switchover… Continue reading BSkyB To Drive Digital Demand Through New Initiatives

ITV chief executive Charles Allen has put forward a controversial proposal that would see ITV form a joint venture with the BBC to sell their most popular television programmes oversees.Allen told the Commons Select Committee on Culture Media and Sport that the two companies could team-up to sell programmes internationally if BBC Worldwide, the Corporation’s… Continue reading ITV Boss Proposes Controversial Joint Venture With BBC