More Industry News articles

The RAB has launched a special ‘brand conversation’ book for marketers in an effort to highlight the power of radio advertising in creating a dialogue with consumers and helping to build brand awareness.The radio advertising body claims that social and cultural changes are forcing brand marketing to evolve, with the new brand-to-customer process being characterised… Continue reading RAB Launches Brand Conversation Guide For Marketers

Digital media company ScreenFX has secured a deal with United International Pictures to promote some of the summer’s most high-profile cinema releases through its network of giant plasma screens.UIP has already used the network of shopping mall screens to advertise teen flick Mean Girls and will also use ScreenFX to promote this summer’s biggest hit,… Continue reading ScreenFX Takes Film Trailers Out Of The Cinema

United Business Media claimed the spotlight last week, managing consistent rises to sit 5.59% higher in week on week analysis. Today sees the publication of a pre-close season update statement, revealing revenue improvements and increases in efficiency well ahead of targets.The company claims to have boosted profit ahead of forecasts through recent acquisitions, with the… Continue reading Sharewatch: United Business Media Soars Ahead Of Close

More than 16.5 million people in the UK are now able to send and receive photo messages and e-mail via their mobile phones, according to new figures from the Mobile Data Association.The latest GPRS technology provides always on capability to users, along with faster speeds than conventional handsets, making e-mail and mobile web browsing a… Continue reading More Than 16.5 Million Now Use Photo Messaging

Express Newspapers owner Richard Desmond has reportedly registered the name London i as the title for his planned free-sheet newspaper which will compete with the Evening Standard and the Metro in the capital.The news ends months of fevered speculation as to what Desmond would call the title, which was first mooted at the beginning of… Continue reading Desmond Eyes New Name For Planned London Free-Sheet

BARB has finally launched a new reporting system capable of measuring the sponsorship of television programmes following ongoing requests from advertisers and agencies.The new tracking system, which has been in development since last year, will commence on a test basis from today, with the intention of going fully operational in the autumn.The service will see… Continue reading BARB Begins Roll-Out Of Sponsorship Tracking System

Search engine marketing is becoming an indispensable tool in reaching highly targeted audiences and no self-respecting marketer should be without it, according to the latest white paper from redtagdm.Search engine marketing now accounts for well over a third of online advertising revenue in the UK and companies should do all they can to ensure that… Continue reading Search Engines Find Advertising Revenue Success

Heart FM’s Jono Coleman has been crowned London’s breakfast king after knocking Capital FM’s new presenter Johnny Vaughan off the top spot in terms of listening, according to the latest unofficial figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Heart 106.2 has overtaken Capital 95.8 FM in terms… Continue reading GfK Puts Heart Ahead Of Capital In The Breakfast Battle

The Barclay brothers are understood to be planning to petition Trade and Industry Secretary, Patricia Hewitt, to prevent her from launching a public interest test into their £665 million acquisition of the Telegraph titles.It is understood that staff at the Daily and Sunday Telegraph have agreed to write to the Department of Trade and Industry… Continue reading Barclay Brothers Move To Oppose Plurality Test

England’s heart-wrenching Euro 2004 defeat against Portugal looks set to become most popular viewing event of the year, according to the latest audience research from Initiative Media.The crucial quarter final match, which saw England drop out of the tournament after 30 minutes of extra time and an excruciating penalty shoot-out, attracted an average of just… Continue reading England’s Euro 2004 Defeat To Make Viewing History