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A final deal for the Telegraph Group is imminent following bids yesterday from Barclays and private equity group 3i. US investment bank Lazard, which is handling the sale for Hollinger International, is expected to contact interested parties today in an attempt to ratchet up the price of the Daily and Sunday Telegraph and the Spectator… Continue reading Deal ‘Close’ As Barclays and 3i Bid For Telegraph

BSkyB has announced plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service.The satellite broadcaster says it will launch the new satellite proposition later this year alongside a premium package of services in the high definition television format for launch… Continue reading BSkyB To Launch Free-To-Air Satellite Package

Times Online has announced the appointment Simon Christy to the newly created position of marketing manager in the latest management reshuffle for the company’s internet operation.The new position will see Christy, previously European marketing director for the Active ISP Group, work closely with Peter Bale, Times Online‘s recently appointed editorial director (see Times Appoints Director… Continue reading Times Online Appoints New Marketing Manager

ITV looks set to receive a bumper pay-out from advertisers during England’s debut Euro 2004 match against France on Sunday, with break junctions during the game expected to net £6 million for the broadcaster.Independent reports suggest the highly anticipated game will be watched by around 29 million people in the UK, with 22 million of… Continue reading ITV Set To Score £6 Million From England Game

ITV has secured lager giant Carling as the exclusive sponsor of a new series of its popular Fantasy Football chat show designed to coincide with the impending Euro 2004 championships.The show, fronted by comedians David Baddiel and Frank Skinner, is returning by popular demand and will air this summer on ITV1 with repeats on ITV2.Des… Continue reading ITV Nets Carling For Fantasy Football Sponsorship Deal

Omnicom-owned OMD has beaten off competition from a number of high-profile rivals to be voted the best media agency in Europe, according to a survey of 300 advertisers carried out by Media Audits.The latest Global Media and Marketing Effectiveness study asked clients in eight major European countries to rate their media agency using 26 different… Continue reading OMD Voted Best European Media Agency By Advertisers

Advertisers have welcomed the independent adjudicator’s decision to monitor claims that ITV is using its dominant position in the television advertising market to force agencies to include ITV2 on their media schedules.An industry-wide consultation carried out by independent adjudicator, David Connolly, shows that agencies are concerned over the newly merged broadcaster’s leverage of ITV2 as… Continue reading Advertisers Welcome Report On Contract Rights Renewal

Should ITV’s recent decline in audience share continue, the broadcaster stands to lose up to £100 million in advertising revenue as advertisers seek to negotiate more competitive deals. Under Contracts Rights Renewal (CRR), a code introduced to prevent a newly merged ITV from exploiting its dominance over the commercial TV market, advertisers are able to… Continue reading ITV Could Face Ad Revenue Shortfall

Internet service provider AOL has secured breakdown recovery company Green Flag as the exclusive sponsor of its coverage of the Euro 2004 football tournament, which starts later this month.The deal includes brand integration within AOL’s Euro 2004 area as well as extensive online advertising. AOL users will be able to access the latest news from… Continue reading AOL Green Flags Football Sponsorship Deal

IPC Media has launched an online version of Wallpaper* in an attempt to further extend and market the flagship lifestyle title, which has seen circulation decline in the face of increasing competition.The publishing group claims that wallpaper.com will complement rather than duplicate the magazine, providing an extension of the print product, which focuses on interiors,… Continue reading IPC Rolls Out Wallpaper Online To Boost Brand