More Industry News articles

The TV advertising industry needs a breakthrough to equal the magnitude of the digital video recorder (DVR), says Lyra Research. After analysing the US survey, DVR Love: Digital Video Recorder Users, Steve Hoffenberg, a researcher at Lyra said: “We consider the DVR to be a rare, genuine breakthrough product that will significantly impact people’s lives.… Continue reading TV Advertising Needs Breakthrough To Rival DVRs

AOL has cut the cost of its broadband package for home users to below the £20 mark, in a move that further fuels the price war between internet providers vying for business at the low-cost end of the market.Both BT and Telewest have slashed prices in recent months in efforts to tempt custom away from… Continue reading AOL Raises The Stakes In Broadband Price War

Last week Express Newspapers boss, Richard Desmond, reaffirmed his commitment to launching a free-sheet evening newspaper in London to compete directly with the Evening Standard. Nik Vyas, group press director at ZenithOptimedia, explains why advertisers are eagerly awaiting the title…With all Richard Desmond has had to deal with over the past few months (an aborted… Continue reading NewsLine Column: Desperately Seeking Desmond

Radio audience measurement body RAJAR is to seek the advice of advertisers on how it should proceed with the introduction of an electronic measurement system.The company’s new managing director, Sally de la Bedoyere, has launched a major six-month consultation with advertisers, media agencies and broadcasters on the best way to develop its current diary system… Continue reading RAJAR Launches Consultation On Electronic Measurement

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace.The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first being… Continue reading Media Agencies Expect To See Client Expenditure Increase

Emap Advertising has appointed Adam Roland as head of its broadcast innovations division, with responsibility for driving the growth of non-spot revenue across its portfolio of radio brands.The new role will see Roland lead a team of twelve covering sponsorship and promotions, supplier funded-programming and red button campaigns across Emap’s range of on-air brands. He… Continue reading Emap Raids TalkSPORT To Find Broadcast Innovations Head

Commercial radio group GWR has announced plans to strengthen its marketing department with the appointment of a new marketing manager and new marketing executive.The appointments will see Elizabeth Addario join GWR as marketing manager on 17 May, having previously held the same position at handbag.com. Cheryl Bailey will join the company on 1 June as… Continue reading GWR Bolsters Marketing Team To Forge Brand Strategies

The Daily Telegraph has secured Toyota Avensis as the exclusive six-figure sponsor of its cricket orientated activity from now until the end of the summer.The deal will see the car brand sponsor a specially-created supplement to mark the start of the England versus New Zealand test match later this week. This will be followed by… Continue reading Telegraph Secures Toyota For Cricket Sponsorship

Emap Performance backing the forthcoming launch of Kerrang! Radio in the West Midlands with an extensive £1 million cross-media campaign designed to drive listeners to the new rock-music station.The campaign launches tomorrow and combines high-profile television and bus-side activity, with guerrilla marketing, street teams, stunts and PR through local media. All executions will feature the… Continue reading Emap Backs Kerrang Radio With Launch Campaign

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace. The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first… Continue reading Media Agencies Expect To See Client Expenditure Increase