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Dennis Publishing has announced the launch of its latest computing title aimed at 35 to 55 year old ABC1 men using their PCs for practical or creative work such as photography or video editing.The monthly title, entitled PC Projects, will have an initial print run of 50,000 and a cover price of £4.99. The first… Continue reading Dennis Poised To Launch Latest Computing Title

GfK has launched a new integrated wristwatch device capable of measuring exposure to whatever mass media platform the wearer comes into contact with including television, radio, cinema, outdoor and print.The MediaWatch planning and buying tool is a development of the existing Radiocontrol audiometer (pictured), which is currently being used by Kelvin MacKenzie’s Wireless Group to… Continue reading GfK Unveils Multi-Media Audience Measurement Tool

Condé Nast is believed to preparing to launch a new glossy magazine to go head-to-head with Hachette Filipacchi’s Red in the increasingly competitive market for affluent thirty something women.A spokeswoman for company, which also publishes Glamour and Vogue, refused to comment on industry speculation, but confirmed that National Magazine Company’s Good Housekeeping publishing director, Chris… Continue reading Condé Nast Silent Over Plans For New Women’s Glossy

Local newspaper publisher, Johnston Press, today announced that trading results for the first half of this year will be well ahead of expectations, as advertising revenue grows by around 5.8%.All categories of advertising are ahead of forecast, with the strongest growth coming from the recruitment sector reflecting the improved business climate in the south of… Continue reading Johnston Press Sees Results Ahead of Expectations

Local newspaper publisher, Johnston Press, today announced that trading results for the first half of this year will be ahead of expectations, as advertising revenue grows by 5.8%. All categories of advertising are ahead of forecast, with the strongest growth coming from the recruitment sector reflecting the improved business climate in the south of the… Continue reading Johnston Press Results ‘Ahead of Expectations’

By 2013, the number of multi-channel TV receivers in European homes is expected to double to 213 million, with almost half being digital terrestrial television (DTT) receivers, according to a new report from Euromedia. In 10 years time, 8.3 million subscribers will be generating an annual revenue of â‚Ź1.12 billion and using 102 million DTT… Continue reading DTT To Reach Half Of Europe’s Multi-Channel Homes By 2013

Confidence among Britain’s marketers has reached one of its highest ever levels and those in the business are certain the recession has finally come to an end, revealed a new survey from the Chartered Institute of Marketing (CIM). After an uncertain and hesitant recovery, UK marketers are now planning to invest to make the most… Continue reading UK Marketing Recession Is Finally Over, Says CIM Study

Nearly half of US advertisers expect their budgets to increase in the next year, according to a survey carried out by the Association of National Advertisers (ANA). As reported by Merrill Lynch, the latest ANA survey reveals that 49% of US advertisers expect to increase their advertising budgets this year, while 44% remain the same… Continue reading Half Of US Advertisers Set To Increase Ad Budgets

UK Ad Spend Increases By 4.8% In First Quarter Of 2004 14.06.04 The Advertising Association today announced that the advertising market in the UK continues on the road to recovery as the first quarter of 2004 grew by 4.8% (current prices), the strongest growth since the end of 2002. The survey carried out by the… Continue reading UK Ad Spend Increases By 4.8% In First Quarter Of 2004

WPP saw its share price dip by 1.34% yesterday to close at 551p ahead of news of a long-awaited upturn in the UK advertising market. The latest figures show that the sector is continuing to recover with expenditure rising by 4.8% in the first quarter of 2004 (see UK Adspend Increases By 4.8% In First… Continue reading Sharewatch: Buoyant Advertising Market Fails To Boost WPP