More Industry News articles

Lord Black’s share in Hollinger International, owner of the Telegraph Group, dropped from 30% to 18.2% yesterday, following a refinancing of the cash-strapped holding company. Due to a pending cash collapse at Hollinger Incorporated, an issue of preference shares was announced, which would convert stock to shares in the Canadian vehicle which holds the stock.… Continue reading Hollinger Cash Crunch Drops Black’s Share

Satellite broadcaster BSkyB saw a dip in share price yesterday, falling by 0.96% to 622p. The company is believed to be in negotiations with sports cable network ESPN about launching a special version of its 24-hour sports channel in the UK.The new channel is believed to be a British version of ESPN Classic Sport, which… Continue reading Sharewatch: BSkyB Dips Despite Talks With ESPN

Channel 4 has announced the appointment of Greg Smith as its new head of media planning, a position created earlier this year to oversee the deployment of promotional airtime across the Channel 4, E4 and Film Four.The new role will see Smith, a senior marketer with a background in brand development, report directly to Channel… Continue reading Channel 4 Appoints First Media Planning Head

Capital Radio Group has announced plans to step up its mobile marketing strategy across its range of brands after deciding to extend its existing deal with mobile technology specialists Flytxt.The new agreement will see Flytxt oversee a new phase of mobile activity across the commercial radio group’s Capital FM and Capital Gold Networks, as well… Continue reading Capital Sticks With Flytxt To Boost Popular Brands

Channel 4 has surprised the broadcasting industry by announcing the appointment of Andy Duncan, BBC director of marketing, communications and audiences, as its new chief executive.Duncan, the man behind the launch of the highly successful Freeview service, had not been named among the frontrunners for the position, which became vacant last month after Mark Thompson… Continue reading Channel 4 Appoints Andy Duncan As Chief Executive

Emap Advertising and Carat have secured a £450,000 deal to promote the relaunch of Smirnoff Black Ice across a range of Emap’s men’s lifestyle magazines including FHM, Arena, Empire, Q and Zoo.The campaign will launch across the August issues of the men’s magazines and will promote Smirnoff Black Ice as an iconic breed of mixed-vodka… Continue reading Emap Advertising Brings Black Ice To FHM Readers

The Audit Bureau of Circulations has launched an innovative scheme to help business to business magazines increase their advertising revenue by educating company executives on the benefits of the sector.The B2B Advertiser Communication Programme will see a quarterly bulletin target company bosses to improve awareness and understanding of sales figures in the releases of ABC’s… Continue reading ABC Initiative To Boost Business To Business Magazines

Channel 4 and Five have seen their share of viewing rise significantly over the first half of the year with viewers turning away from BBC One and BBC Two as the Corporation strives to move upmarket.Viewing figures released by BARB show that Channel 4 has enjoyed a remarkable start to the year with its audience… Continue reading Channel 4 And Five Benefit From Viewer Migration

Capital Radio Group has created two senior positions to handle the marketing for its regional FM network outside of London and develop its portfolio of Xfm, Choice FM and Capital Gold brands.The new roles will not affect the group’s existing marketers such as Xfm head of marketing Charlotte Soussan or the regional network marketer Eirween… Continue reading Capital Creates Two New Senior Marketing Roles

Yahoo! Europe has secured a deal with cross-media research firm Dynamic Logic enabling it to offer clients the means to measure the impact of online advertising on their brands.The deal comes just months after a study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft revealed that online advertising can boost off-line… Continue reading Yahoo! To Boost Advertiser Confidence With Research