More Industry News articles

Satellite giant Sky has announced an expansion of its portfolio of interactive channels with advertisers now able to screen interactive campaigns on The History Channel and The Biography Channel.The channels will be added to Sky’s current line up from this week, offering advertisers the option to offer product information, brochures or sample products to Sky’s… Continue reading Sky Expands Interactive Advertising Portfolio

The Times has announced the appointment of Peter Bale to the newly created position of editorial director for the newspaper’s Times Online internet site.Bale joins the Times with a strong publishing and online background. He has held high level positions with Reuters and was senior editor for FT.com. His new role will see him take… Continue reading Times Appoints Director To Oversee Online Output

Research group, Strategy Analytics, expects the number of European households with broadband internet to reach 41% by 2008, according to eMarketer. By the end of this year, broadband uptake in Europe is expected to reach 20% (33.5 million) of all households, with strong broadband markets such as Sweden, Switzerland and Belgium helping to spur growth… Continue reading Broadband To Reach 41% Of European Households By 2008

More than half (56%) of US internet users say they are likely to switch to a high-speed connection within the next six months, with there being an equal split between people choosing cable and DSL, says Ipsos-Insight. The study conducted by the global market research firm, also reveals that one in four US households with… Continue reading Battle For Broadband Customers Hotting Up

Media stocks in general saw a good day’s trading yesterday, with only two exceptions to the rule. GWR in particular performed well, rising by 4.29% to close at 455˝p following the group’s announcement that pre-tax profits had risen to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million (see GWR… Continue reading Sharewatch: GWR Climbs As Media Stocks Bounce Back

Aegis shareholders yesterday rejected the remuneration packages put forward by the media buying and research firm that would see its chief executive, Doug Flynn, receive a £2.35 million pay-off.At yesterday’s annual general meeting, the National Association of Pension Funds, led shareholders of the media buying agency to vote against the severance payment, which would see… Continue reading Aegis Boss Has Pay-Off Turned Down By Shareholders

Young opinion forming groups have been identified as the prime target for advertisers by a new study from ROAR, the collaborative research group run by the Guardian, Channel 4, Emap Advertising and OMD UK.According to the research, which was unveiled at the DMA Target Youth Conference today, young audiences can be broken down into three… Continue reading ROAR Talks Up Word Of Mouth Youth Advertising

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out… Continue reading Commercial Radio Continues To See Revenue Rise

The influential House of Commons health committee has launched a scathing attack on the advertising industry for its ‘cynical exploitation’ of pester power in the promotion of junk food to children.In a wide-ranging report into the growing problem of obesity, the committee deplored ‘relentless’ promotional campaigns which explicitly aim to undermine parental control by exploiting… Continue reading Advertisers Grilled Over Relentless Junk Food Promotions

Aegis shareholders yesterday voted against the company’s remuneration report which would see chief executive, Douglas Flynn, getting a £2.35 million ‘payment for failure’, according to reports in The Independent. At yesterday’s annual general meeting, the National Association of Pension Funds (NAPF), led shareholders of the media buying agency, to vote against the severance payment, which… Continue reading Aegis Boss Pay Off Turned Down By Shareholders