More Industry News articles

Emap Performance backing the forthcoming launch of Kerrang! Radio in the West Midlands with an extensive £1 million cross-media campaign designed to drive listeners to the new rock-music station.The campaign launches tomorrow and combines high-profile television and bus-side activity, with guerrilla marketing, street teams, stunts and PR through local media. All executions will feature the… Continue reading Emap Backs Kerrang Radio With Launch Campaign

Telecoms giant, British Telecom, announced that it has signed an agreement to start trials of a mobile video streaming service. BT’s innovation unit and interactive video services company, Newmediacom, have got together with MyMovies.net to bring movie related footage direct to the mobile phones of movie buffs. All users have to do to access the… Continue reading BT Trials Mobile Video Streaming

The annual rate of UK inflation inched-up during April as rising oil prices led to an increase in the cost of petrol and domestic heating.The latest figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.2% last month, up from 1.1 in March. However, it remained well below… Continue reading UK Inflation Rate Inches Up During April

Trinity Mirror remained in focus yesterday with shares dipping by 1.30% as shareholders demanded answers over editorial controls at the Daily Mirror. Some claimed that chief executive, Sly Bailey, must share responsibility for printing hoax pictures of Iraqi prisoners being abused (see Sacked Daily Mirror Editor Could Demand Compensation).Deutsche Asset Management reportedly believes that senior… Continue reading Sharewatch: Trinity Mirror Remains Under Pressure

Last week Express Newspapers boss, Richard Desmond, reaffirmed his commitment to launching a free-sheet evening newspaper in London to compete directly with the Evening Standard. Nik Vyas, group press director at ZenithOptimedia, explains why advertisers are eagerly awaiting the title…With all Richard Desmond has had to deal with over the past few months (an aborted… Continue reading NewsLine Column: Desperately Seeking Desmond

Radio audience measurement body RAJAR is to seek the advice of advertisers on how it should proceed with the introduction of an electronic measurement system.The company’s new managing director, Sally de la Bedoyere, has launched a major six-month consultation with advertisers, media agencies and broadcasters on the best way to develop its current diary system… Continue reading RAJAR Launches Consultation On Electronic Measurement

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace.The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first being… Continue reading Media Agencies Expect To See Client Expenditure Increase

Emap Advertising has appointed Adam Roland as head of its broadcast innovations division, with responsibility for driving the growth of non-spot revenue across its portfolio of radio brands.The new role will see Roland lead a team of twelve covering sponsorship and promotions, supplier funded-programming and red button campaigns across Emap’s range of on-air brands. He… Continue reading Emap Raids TalkSPORT To Find Broadcast Innovations Head

Commercial radio group GWR has announced plans to strengthen its marketing department with the appointment of a new marketing manager and new marketing executive.The appointments will see Elizabeth Addario join GWR as marketing manager on 17 May, having previously held the same position at handbag.com. Cheryl Bailey will join the company on 1 June as… Continue reading GWR Bolsters Marketing Team To Forge Brand Strategies

Fast food giant McDonalds is to follow in the footsteps of Tesco with the creation of a high-tech in-store television network for advertisers.The system will carry entertainment and marketing content and will be shown on screens installed in ten London restaurants from May. The system will then be rolled out to McDonalds restaurants nation-wide in… Continue reading McDonalds Develops Instore Television Network