More Industry News articles

Channel 4 chairman Luke Johnson is hoping to announce the appointment of a new chief executive to replace the outgoing Mark Thompson by the end of July at the latest.Insiders at the publicly-owned broadcaster reportedly believe an appointment could be announced much earlier following news that a team of head-hunters is due to be appointed… Continue reading Johnson To Name New Channel 4 Chief By End Of July

It seems that television viewers have never had so much choice. It also seems that they are being faced with longer and more cluttered TV junctions. So what steps should we take to address this for the benefit of viewers and advertisers? Can we keep viewers switched on to our ads or will they increasingly… Continue reading MRG Evening Meeting – Switch On Or Switch Off?

TNX TV, the UK’s first train based television network, has signed C2C as the ninth regional rail operator to carry its service, in a move that extends its reach to an extra 25 million commuters per year.The network will provide entertainment and information programmes, including comedy and general interest features, designed to enhance passengers’ journeys.… Continue reading TNX Signs Train TV Deal With Ninth Rail Operator

GWR saw pre-tax profits double to £17.1 million for the year, as advertising revenues grew by 8.4% to £125.6 million outperforming the radio industry increase of 7.8%.National radio revenue, accounting for 51% of GWR’s total revenue, rose by 8.7%, while local radio revenue grew by 7.9%. This is largely thanks to GWR’s implementation of new… Continue reading GWR Outperforms Radio Industry As Profits Double

Future publishing has launched what it claims to be the world’s first paperless magazine in the form of BroadbandNow!, which is aimed at high-speed internet users and distributed electronically.The title, aimed at web-savvy consumers aged between 25 and 55, covers a wide array of entertainment and computing topics, from the latest film releases to sport,… Continue reading Future Launches World’s First Ever Paperless Magazine

Times Newspapers Limited has restructured its commercial division into two distinct trading and development sectors and has integrated its existing sales teams to work across all platforms.The move follows the promotion of Mathew Watkins to the role of advertisement sales director with responsibility for overseeing tighter integration of the company’s sales operations to work across… Continue reading Times Rejigs Commercial Division To Integrate Sales

Online advertising spending in the US hit $2.3 billion this quarter, growing at six time the rate of the overall US advertising economy, says a new report from PriceWaterhouseCoopers and the Interactive Advertising Bureau (IAB). During quarter one 2004, online emerged as the fastest growing segment of the US advertising industry, setting a new record.… Continue reading Internet Emerges As Top Ad Medium

Yahoo! UK & Ireland has been selected by Colgate Palmolive to research an extensive online advertising campaign to assess the effectiveness of adding digital media to the marketing mix.The campaign will run across the Yahoo! UK & Ireland homepage to promote the launch of the new Colgate Total Advanced Fresh variant. The move marks the… Continue reading Yahoo! And Colgate To Study Benefits Of Online Advertising

Digital video recorders (DVR) may not bring about the demise of TV advertising, but surprisingly, may have the opposite effect, says a new report from InsightExpress. The joint report, Demystifying Digital Video Recorders, carried out by the market research firm and advertising publishers, MediaPost, reveals that DVR owners are watching more hours of TV than… Continue reading 9 Out Of 10 DVR Users Can Recall Adverts

Emap today announced that pre tax profits were up 12% for the year, spurred mainly by growth in the UK magazine and B2B sectors but today’s share price dropped by over 9% as the group warned competition in the French TV listings market and the weakness of Euro would impact the coming year’s profitability. Profits… Continue reading French TV Listings Holding Back Emap Despite Profits Rising